REDS

Empower

#AF4642

RGB 175, 70, 66 · HSL 2°, 45%, 47% · CMYK 0, 60, 62, 31

Empower is #AF4642 in HEX — rgb(175, 70, 66), hsl(2°, 45%, 47%), cmyk(0%, 60%, 62%, 31%).

Empower pulls into the mid-tone end of the reds spectrum — HSL 2°, 45%, 47%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#AF4642

RGB175, 70, 66

HSL2°, 45%, 47%

HSV2°, 62%, 69%

CMYK0, 60, 62, 31

Decimal11486786

CSS RGBrgb(175, 70, 66)

CSS HSLhsl(2, 45%, 47%)

Paint Matches — this color across 16 brands

Vista Paint

Empower C-1094

Exact match

Benjamin Moore

Greenhow CW-340

ΔE 0.9 · #AE4440

Sherwin-Williams

Red Tomato SW6607

ΔE 1 · #B24743

Hallman-Lindsay

Empower 1095

ΔE 2.5 · #B54644

Behr

Clay Red BIC-46

ΔE 2.8 · #AD4445

PPG

Rum Punch 1190-7

ΔE 3 · #AA423A

RAL

Pearl Pink 3033

ΔE 3 · #B44C43

Farrow & Ball

Blazer 212

ΔE 3.2 · #B64F48

Dunn-Edwards

Red Revival DEA154

ΔE 3.6 · #A8453B

Dulux

Oxford Terrace NZ10E6

ΔE 3.8 · #AF3F42

Kilz

Kabuki LH150

ΔE 4.9 · #A43B3E

Valspar

Oh So Red 1009-1

ΔE 5.4 · #BE4948

IKEA

IKEA104 104

ΔE 6.9 · #9A3636

Kobra

Red 16

ΔE 7.4 · #9A4039

Colorhouse

Create .05 Create-05

ΔE 11.2 · #942A35

Dutch Boy

Coral Red VS-9770

ΔE 11.9 · #AA5842

Light Reflectance & Undertone

Light Reflectance Value (LRV)

14/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AF4642

#42AAAE

Analogous

#AE4274

#AF4642

#AE7B42

Triadic

#AF4642

#42AE46

#4642AE

Split-Complementary

#AF4642

#42AE7B

#4274AE

Tetradic

#AF4642

#74AE42

#42AAAE

#7B42AE

Monochromatic

#3F1918

#762F2D

#AF4642

#CA7572

#DFACAA

Rectangle

#AF4642

#AAAE42

#42AAAE

#4642AE

Compound

#AF4642

#AE7B42

#42AAAE

#4274AE

Variations

Lighter

#C46562

#CD918F

#DFC2C1

Darker

#8D3633

#632321

#3A1413

Saturation

#886968

#AE4642

#CF2721

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.56:1

vs Black

3.78:1

AA Large

Deuteranopia

#AF4642

#81773E

Original → Simulated

Protanopia

#AF4642

#636343

Original → Simulated

Tritanopia

#AF4642

#AD4951

Original → Simulated

Color Psychology

Bold · Energetic

Empower carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#C3614D

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AF4642

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#B06671

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3F8A8D

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AF4642;

CSS — background

background-color: #AF4642;

CSS Variable

--color-empower: #AF4642;

Tailwind v3 — config

colors: { 'empower': '#AF4642' }

Tailwind — arbitrary

bg-[#AF4642] text-[#AF4642]

SCSS

$empower: #AF4642;

Similar Colors

Greenhow Vermillion

#AD433F · ΔE 1.2

Rosy Apple

#B14C45 · ΔE 2.5

Red Parrot

#B84945 · ΔE 3.1

Moroccan Red

#A84342 · ΔE 3.2

King's Red

#A6443D · ΔE 3.3

Chili Pepper

#B14040 · ΔE 3.4

Ladybug Red

#B03E43 · ΔE 4.7

Shy Cherry

#AE4138 · ΔE 4.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AF4642?

#AF4642 is Empower, a mid-tone red with a warm undertone.

Is #AF4642 warm or cool?

Empower reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Empower?

Empower works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Empower?

Empower pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Empower?

You can download Empower on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Empower?

The hex code is #AF4642. In RGB it's 175, 70, 66, and in HSL it's 2°, 45%, 47%.

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