REDS

Greenhow

#AE4440

RGB 174, 68, 64 · HSL 2°, 46%, 47% · CMYK 0, 61, 63, 32

Greenhow is #AE4440 in HEX — rgb(174, 68, 64), hsl(2°, 46%, 47%), cmyk(0%, 61%, 63%, 32%).

Greenhow pulls into the mid-tone end of the reds spectrum — HSL 2°, 46%, 47%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#AE4440

RGB174, 68, 64

HSL2°, 46%, 47%

HSV2°, 63%, 68%

CMYK0, 61, 63, 32

Decimal11420736

CSS RGBrgb(174, 68, 64)

CSS HSLhsl(2, 46%, 47%)

Paint Matches — this color across 16 brands

Benjamin Moore

Greenhow CW-340

Exact match

Vista Paint

Empower C-1094

ΔE 0.9 · #AF4642

Sherwin-Williams

Red Tomato SW6607

ΔE 1.3 · #B24743

Hallman-Lindsay

Empower 1095

ΔE 2.4 · #B54644

PPG

Rum Punch 1190-7

ΔE 2.5 · #AA423A

Dunn-Edwards

Glitzy Red DEA153

ΔE 2.9 · #AF413B

Dulux

Cherry Race S05G9

ΔE 3.2 · #A63D37

Behr

Clay Red BIC-46

ΔE 3.2 · #AD4445

RAL

Pearl Pink 3033

ΔE 3.3 · #B44C43

Farrow & Ball

Blazer 212

ΔE 3.9 · #B64F48

Kilz

Kabuki LH150

ΔE 4.7 · #A43B3E

Valspar

Oh So Red 1009-1

ΔE 5.4 · #BE4948

IKEA

IKEA104 104

ΔE 6.6 · #9A3636

Kobra

Red 16

ΔE 7.5 · #9A4039

Colorhouse

Create .05 Create-05

ΔE 10.9 · #942A35

Dutch Boy

Cottage Red VS-9771

ΔE 12.3 · #9B3821

Light Reflectance & Undertone

Light Reflectance Value (LRV)

14/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AE4440

#41ABAF

Analogous

#AF4174

#AE4440

#AF7C41

Triadic

#AE4440

#41AF44

#4441AF

Split-Complementary

#AE4440

#41AF7C

#4174AF

Tetradic

#AE4440

#74AF41

#41ABAF

#7C41AF

Monochromatic

#3F1917

#772F2C

#AE4440

#CB7472

#DFABA9

Rectangle

#AE4440

#ABAF41

#41ABAF

#4441AF

Compound

#AE4440

#AF7C41

#41ABAF

#4174AF

Variations

Lighter

#C56461

#CE908E

#DFC1C0

Darker

#8E3532

#632321

#3B1312

Saturation

#886867

#AF4441

#CF2620

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.67:1

vs Black

3.70:1

AA Large

Deuteranopia

#AE4440

#80763C

Original → Simulated

Protanopia

#AE4440

#616141

Original → Simulated

Tritanopia

#AE4440

#AC4850

Original → Simulated

Color Psychology

Bold · Energetic

Greenhow carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#C2604B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AE4440

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AF656F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3E8B8E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AE4440;

CSS — background

background-color: #AE4440;

CSS Variable

--color-greenhow: #AE4440;

Tailwind v3 — config

colors: { 'greenhow': '#AE4440' }

Tailwind — arbitrary

bg-[#AE4440] text-[#AE4440]

SCSS

$greenhow: #AE4440;

Similar Colors

Greenhow Vermillion

#AD433F · ΔE 0.4

Chili Pepper

#B14040 · ΔE 2.9

Red Parrot

#B84945 · ΔE 3.2

Rosy Apple

#B14C45 · ΔE 3.2

King's Red

#A6443D · ΔE 3.4

Moroccan Red

#A84342 · ΔE 3.5

Shy Cherry

#AE4138 · ΔE 4.1

Ladybug Red

#B03E43 · ΔE 4.5

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AE4440?

#AE4440 is Greenhow, a mid-tone red with a warm undertone.

Is #AE4440 warm or cool?

Greenhow reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Greenhow?

Greenhow works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Greenhow?

Greenhow pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Greenhow?

You can download Greenhow on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Greenhow?

The hex code is #AE4440. In RGB it's 174, 68, 64, and in HSL it's 2°, 46%, 47%.

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