REDS

Chocolate Chilli

#AB4231

RGB 171, 66, 49 · HSL 8°, 55%, 43% · CMYK 0, 61, 71, 33

Chocolate Chilli is #AB4231 in HEX — rgb(171, 66, 49), hsl(8°, 55%, 43%), cmyk(0%, 61%, 71%, 33%).

Chocolate Chilli pulls into the rich end of the reds spectrum — HSL 8°, 55%, 43%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#AB4231

RGB171, 66, 49

HSL8°, 55%, 43%

HSV8°, 71%, 67%

CMYK0, 61, 71, 33

Decimal11223601

CSS RGBrgb(171, 66, 49)

CSS HSLhsl(8, 55%, 43%)

Paint Matches — this color across 16 brands

Benjamin Moore

Paper CSP-1150

ΔE 1.3 · #AC4031

Dulux

Red Terra S06H9

ΔE 1.6 · #AD4430

Behr

Colorful Leaves M190-7

ΔE 3.1 · #A64033

Vista Paint

High Society K-1215

ΔE 3.4 · #AA4832

Sherwin-Williams

Hearty Orange SW6622

ΔE 4 · #B44B34

PPG

Rum Punch 1190-7

ΔE 5.4 · #AA423A

Dunn-Edwards

Glitzy Red DEA153

ΔE 5.5 · #AF413B

Kilz

Fahrenheit LH180

ΔE 5.7 · #9D3A2F

Dutch Boy

Cottage Red VS-9771

ΔE 5.9 · #9B3821

Hallman-Lindsay

Best Of The Bunch 1068

ΔE 6.7 · #BD5442

Colorhouse

Petal .06 Petal-06

ΔE 6.8 · #BA4133

RAL

Pearl Pink 3033

ΔE 6.9 · #B44C43

Kobra

Red 15

ΔE 8 · #BD413A

Valspar

Lovely Love Song 2009-4

ΔE 8.6 · #C34B44

Farrow & Ball

Blazer 212

ΔE 8.8 · #B64F48

IKEA

IKEA130 130

ΔE 9.3 · #9B2C2C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

13/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AB4231

#319AAA

Analogous

#AA315E

#AB4231

#AA7E31

Triadic

#AB4231

#31AA41

#4131AA

Split-Complementary

#AB4231

#31AA7E

#315EAA

Tetradic

#AB4231

#5EAA31

#319AAA

#7E31AA

Monochromatic

#33140F

#6F2B20

#AB4231

#CF6959

#E09E94

Rectangle

#AB4231

#9AAA31

#319AAA

#4131AA

Compound

#AB4231

#AA7E31

#319AAA

#315EAA

Variations

Lighter

#CB5C4B

#D18A7F

#E0BEB9

Darker

#8A3325

#612218

#39130D

Saturation

#80605C

#AA4131

#C32F19

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.91:1

vs Black

3.56:1

AA Large

Deuteranopia

#AB4231

#7E732B

Original → Simulated

Protanopia

#AB4231

#5F5F34

Original → Simulated

Tritanopia

#AB4231

#A9444D

Original → Simulated

Color Psychology

Bold · Energetic

Chocolate Chilli carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#C05E40

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AB4231

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AD6364

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#327D89

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AB4231;

CSS — background

background-color: #AB4231;

CSS Variable

--color-chocolate-chilli: #AB4231;

Tailwind v3 — config

colors: { 'chocolate-chilli': '#AB4231' }

Tailwind — arbitrary

bg-[#AB4231] text-[#AB4231]

SCSS

$chocolate-chilli: #AB4231;

Similar Colors

Paper Lantern

#AB3F30 · ΔE 1.4

Smoldering Red

#A33A2D · ΔE 3.2

Dragons Blood

#AB4830 · ΔE 3.6

Shy Cherry

#AE4138 · ΔE 4.0

Merlot Red

#9D3D2D · ΔE 5.0

Sangria

#A54337 · ΔE 5.3

Deep Rose

#A0372F · ΔE 5.5

Cochineal Red

#9E3F31 · ΔE 5.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AB4231?

#AB4231 is Chocolate Chilli, a mid-tone red with a warm undertone.

Is #AB4231 warm or cool?

Chocolate Chilli reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Chocolate Chilli?

Chocolate Chilli works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Chocolate Chilli?

Chocolate Chilli pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Chocolate Chilli?

You can download Chocolate Chilli on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Chocolate Chilli?

The hex code is #AB4231. In RGB it's 171, 66, 49, and in HSL it's 8°, 55%, 43%.

← All colors