REDS

Exotica

#78424D

RGB 120, 66, 77 · HSL 348°, 29%, 36% · CMYK 0, 45, 36, 53

Exotica is #78424D in HEX — rgb(120, 66, 77), hsl(348°, 29%, 36%), cmyk(0%, 45%, 36%, 53%).

Exotica pulls into the rich end of the reds spectrum — HSL 348°, 29%, 36%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#78424D

RGB120, 66, 77

HSL348°, 29%, 36%

HSV348°, 45%, 47%

CMYK0, 45, 36, 53

Decimal7881293

CSS RGBrgb(120, 66, 77)

CSS HSLhsl(348, 29%, 36%)

Paint Matches — this color across 16 brands

Vista Paint

Exotica C-107

Exact match

Hallman-Lindsay

Exotica 108

ΔE 1 · #7A424E

Dulux

Dark Strawberry S01E8

ΔE 3.3 · #80444E

Behr

Spiced Wine PPU1-13

ΔE 3.4 · #7A4248

PPG

Red Red Wine 1049-7

ΔE 3.5 · #71424A

Benjamin Moore

Carter CW-355

ΔE 3.6 · #744551

Kilz

Red Tea LA100-01

ΔE 3.9 · #743E4F

Sherwin-Williams

Fine Wine SW6307

ΔE 4.6 · #723941

Dunn-Edwards

Garnet Evening DEA147

ΔE 4.8 · #763B42

Valspar

Moving Melody 1009-5

ΔE 5.6 · #794A4D

Farrow & Ball

Preference Red 297

ΔE 5.8 · #6D4247

RAL

Red Lilac 4001

ΔE 11.9 · #6D3F5B

IKEA

IKEA102 102

ΔE 12.6 · #7E3738

Colorhouse

Wood .04 Wood-04

ΔE 13.9 · #67272A

Kobra

Red 17

ΔE 14.7 · #583F40

Dutch Boy

Western Brown VS-9660

ΔE 18.3 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

8/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#78424D

#41766C

Analogous

#764166

#78424D

#765141

Triadic

#78424D

#4C7641

#414C76

Split-Complementary

#78424D

#417651

#416676

Tetradic

#78424D

#667641

#41766C

#514176

Monochromatic

#140B0D

#45262C

#78424D

#A65E6C

#C18F99

Rectangle

#78424D

#766C41

#41766C

#414C76

Compound

#78424D

#765141

#41766C

#416676

Variations

Lighter

#A15867

#B5858F

#D1BABF

Darker

#60333C

#432229

#271417

Saturation

#645457

#76414C

#972138

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

7.82:1

AAA

vs Black

2.69:1

Fail

Deuteranopia

#78424D

#5D5A4C

Original → Simulated

Protanopia

#78424D

#4E4E4C

Original → Simulated

Tritanopia

#78424D

#764547

Original → Simulated

Color Psychology

Bold · Energetic

Exotica carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#995E55

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#78424D

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#876379

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3B625A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #78424D;

CSS — background

background-color: #78424D;

CSS Variable

--color-exotica: #78424D;

Tailwind v3 — config

colors: { 'exotica': '#78424D' }

Tailwind — arbitrary

bg-[#78424D] text-[#78424D]

SCSS

$exotica: #78424D;

Similar Colors

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#734450 · ΔE 3.5

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#83434F · ΔE 4.8

Bottle of Bordéaux

#7D485A · ΔE 5.2

Raisin Torte

#73383F · ΔE 5.6

Radicchio

#693541 · ΔE 5.6

Plum Raisin

#7C4547 · ΔE 5.7

Cranberry Cocktail

#833F4D · ΔE 6.3

Barrett Brick

#8C5059 · ΔE 6.9

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #78424D?

#78424D is Exotica, a deep red with a warm undertone.

Is #78424D warm or cool?

Exotica reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Exotica?

Exotica works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Exotica?

Exotica pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Exotica?

You can download Exotica on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Exotica?

The hex code is #78424D. In RGB it's 120, 66, 77, and in HSL it's 348°, 29%, 36%.

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