REDS

Raisin

#743940

RGB 116, 57, 64 · HSL 353°, 34%, 34% · CMYK 0, 51, 45, 55

Raisin is #743940 in HEX — rgb(116, 57, 64), hsl(353°, 34%, 34%), cmyk(0%, 51%, 45%, 55%).

Raisin pulls into the rich end of the reds spectrum — HSL 353°, 34%, 34%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#743940

RGB116, 57, 64

HSL353°, 34%, 34%

HSV353°, 51%, 45%

CMYK0, 51, 45, 55

Decimal7616832

CSS RGBrgb(116, 57, 64)

CSS HSLhsl(353, 34%, 34%)

Paint Matches — this color across 16 brands

Benjamin Moore

Raisin 2083-10

Exact match

Hallman-Lindsay

Queen's Rose 95

ΔE 0.7 · #753A40

Dunn-Edwards

Garnet Evening DEA147

ΔE 0.8 · #763B42

Sherwin-Williams

Fine Wine SW6307

ΔE 1.3 · #723941

Vista Paint

Queen's Rose C-94

ΔE 2 · #763C40

Dulux

Marrakesh Red S03F9

ΔE 2.7 · #773B3E

Valspar

Jazzy Red 1009-6

ΔE 2.8 · #783741

Behr

Spiced Wine PPU1-13

ΔE 3.7 · #7A4248

PPG

Bordeaux 1055-7

ΔE 4.1 · #774041

Kilz

Rich Leather LB290-02

ΔE 6.6 · #784340

Farrow & Ball

Preference Red 297

ΔE 7.9 · #6D4247

IKEA

IKEA102 102

ΔE 8.1 · #7E3738

Colorhouse

Wood .04 Wood-04

ΔE 8.7 · #67272A

RAL

Wine Red 3005

ΔE 9.8 · #5E2129

Kobra

Red 17

ΔE 16.2 · #583F40

Dutch Boy

Maroon D-6773

ΔE 16.7 · #4F2318

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#743940

#39746D

Analogous

#74395E

#743940

#745039

Triadic

#743940

#407439

#394074

Split-Complementary

#743940

#397450

#395E74

Tetradic

#743940

#5E7439

#39746D

#503974

Monochromatic

#110809

#412024

#743940

#A7525C

#C2848B

Rectangle

#743940

#746D39

#39746D

#394074

Compound

#743940

#745039

#39746D

#395E74

Variations

Lighter

#A14F59

#B77D84

#D2B6B9

Darker

#5E2D32

#421E22

#271113

Saturation

#604E50

#743940

#911D2A

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

8.74:1

AAA

vs Black

2.40:1

Fail

Deuteranopia

#743940

#58533F

Original → Simulated

Protanopia

#743940

#47473F

Original → Simulated

Tritanopia

#743940

#723C3F

Original → Simulated

Color Psychology

Bold · Energetic

Raisin carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#96574B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#743940

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#845C6F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#345F5A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #743940;

CSS — background

background-color: #743940;

CSS Variable

--color-raisin: #743940;

Tailwind v3 — config

colors: { 'raisin': '#743940' }

Tailwind — arbitrary

bg-[#743940] text-[#743940]

SCSS

$raisin: #743940;

Similar Colors

Raisin Torte

#73383F · ΔE 0.4

Barn Red

#76403F · ΔE 5.1

Plum Raisin

#7C4547 · ΔE 5.2

Dinner Party

#763637 · ΔE 5.4

Radicchio

#693541 · ΔE 5.6

Cascabel Chile

#693A3C · ΔE 5.8

Modern Romance

#83434F · ΔE 5.8

Chestnut

#703E3C · ΔE 6.0

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #743940?

#743940 is Raisin, a deep red with a warm undertone.

Is #743940 warm or cool?

Raisin reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Raisin?

Raisin works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Raisin?

Raisin pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Raisin?

You can download Raisin on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Raisin?

The hex code is #743940. In RGB it's 116, 57, 64, and in HSL it's 353°, 34%, 34%.

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