PINKS

Very Berry

#723747

RGB 114, 55, 71 · HSL 344°, 35%, 33% · CMYK 0, 52, 38, 55

Very Berry is #723747 in HEX — rgb(114, 55, 71), hsl(344°, 35%, 33%), cmyk(0%, 52%, 38%, 55%).

Very Berry pulls into the rich end of the pinks spectrum — HSL 344°, 35%, 33%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#723747

RGB114, 55, 71

HSL344°, 35%, 33%

HSV344°, 52%, 45%

CMYK0, 52, 38, 55

Decimal7485255

CSS RGBrgb(114, 55, 71)

CSS HSLhsl(344, 35%, 33%)

Paint Matches — this color across 16 brands

Vista Paint

Very Berry K-1144

Exact match

Hallman-Lindsay

Sophistication 115

ΔE 0.9 · #713545

Behr

Boston Brick 160F-6

ΔE 2.5 · #793A4A

Dulux

Ripening Grape S48D9

ΔE 3.3 · #6F3944

Kilz

Red Tea LA100-01

ΔE 3.6 · #743E4F

Benjamin Moore

Radicchio CC-32

ΔE 3.7 · #6A3642

Sherwin-Williams

Fine Wine SW6307

ΔE 4.7 · #723941

PPG

Purple Cabbage 18-24

ΔE 5.2 · #7C3F55

Valspar

Jazzy Red 1009-6

ΔE 5.4 · #783741

Dunn-Edwards

Garnet Evening DEA147

ΔE 5.6 · #763B42

Farrow & Ball

Preference Red 297

ΔE 9.1 · #6D4247

RAL

Red Lilac 4001

ΔE 11.1 · #6D3F5B

Colorhouse

Wood .04 Wood-04

ΔE 12.2 · #67272A

IKEA

IKEA102 102

ΔE 12.6 · #7E3738

Kobra

Red 17

ΔE 16.9 · #583F40

Dutch Boy

Western Brown VS-9660

ΔE 20.2 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#723747

#377262

Analogous

#723764

#723747

#724437

Triadic

#723747

#467237

#374672

Split-Complementary

#723747

#377244

#376472

Tetradic

#723747

#647237

#377262

#443772

Monochromatic

#11080B

#3E1E26

#723747

#A55066

#C28091

Rectangle

#723747

#726237

#377262

#374672

Compound

#723747

#724437

#377262

#376472

Variations

Lighter

#A04D63

#B77A8A

#D2B5BC

Darker

#5C2B38

#401C26

#261016

Saturation

#5D4B50

#723746

#8D1B3A

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

8.92:1

AAA

vs Black

2.35:1

Fail

Deuteranopia

#723747

#555246

Original → Simulated

Protanopia

#723747

#454545

Original → Simulated

Tritanopia

#723747

#703C3E

Original → Simulated

Color Psychology

Soft · Romantic

Very Berry strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#955650

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#723747

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#825B75

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#325D51

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #723747;

CSS — background

background-color: #723747;

CSS Variable

--color-very-berry: #723747;

Tailwind v3 — config

colors: { 'very-berry': '#723747' }

Tailwind — arbitrary

bg-[#723747] text-[#723747]

SCSS

$very-berry: #723747;

Similar Colors

Radicchio

#693541 · ΔE 3.9

Raisin Torte

#73383F · ΔE 5.6

Dark Burgundy

#663347 · ΔE 5.6

Cranberry Cocktail

#833F4D · ΔE 6.2

Modern Romance

#83434F · ΔE 6.4

Carter Plum

#734450 · ΔE 6.9

Bottle of Bordéaux

#7D485A · ΔE 7.4

Grape Juice

#62334A · ΔE 8.5

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #723747?

#723747 is Very Berry, a deep pink with a warm undertone.

Is #723747 warm or cool?

Very Berry reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Very Berry?

Very Berry works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Very Berry?

Very Berry pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Very Berry?

You can download Very Berry on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Very Berry?

The hex code is #723747. In RGB it's 114, 55, 71, and in HSL it's 344°, 35%, 33%.

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