PINKS

Priceless Purple

#463740

RGB 70, 55, 64 · HSL 324°, 12%, 25% · CMYK 0, 21, 9, 73

Priceless Purple is #463740 in HEX — rgb(70, 55, 64), hsl(324°, 12%, 25%), cmyk(0%, 21%, 9%, 73%).

Priceless Purple pulls into the deep end of the pinks spectrum — HSL 324°, 12%, 25%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#463740

RGB70, 55, 64

HSL324°, 12%, 25%

HSV324°, 21%, 27%

CMYK0, 21, 9, 73

Decimal4601664

CSS RGBrgb(70, 55, 64)

CSS HSLhsl(324, 12%, 25%)

Paint Matches — this color across 16 brands

Dulux

Priceless Purple S46A9

Exact match

Hallman-Lindsay

Purple Shadow 1215

ΔE 1.7 · #493843

Vista Paint

Purple Shadow C-1214

ΔE 2.1 · #483743

Behr

Mahogany Spice BNC-31

ΔE 2.7 · #473643

Benjamin Moore

Dark 2072-10

ΔE 3 · #41373D

IKEA

IKEA160 160

ΔE 3.3 · #4D3E45

Valspar

Rare Wine 1011-9

ΔE 4 · #4D404A

Farrow & Ball

Pelt 254

ΔE 4.6 · #50414C

Sherwin-Williams

Plum Brown SW6272

ΔE 5.3 · #4E4247

RAL

Grey Brown 8019

ΔE 7.1 · #403A3A

PPG

Blackhearth 1003-7

ΔE 7.3 · #49454B

Dunn-Edwards

Preserve DEA193

ΔE 7.5 · #4A3C50

Kilz

Eggplant RA110-02

ΔE 7.8 · #503C50

Kobra

Red 17

ΔE 8.5 · #583F40

Dutch Boy

Dark Chocolate D-6782

ΔE 10.1 · #392A27

Colorhouse

Nourish .06 Nourish-06

ΔE 10.6 · #313536

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#463740

#38473E

Analogous

#463847

#463740

#47383A

Triadic

#463740

#414738

#384147

Split-Complementary

#463740

#3A4738

#384746

Tetradic

#463740

#474638

#38473E

#383A47

Monochromatic

#0E0B0D

#1D161A

#463740

#725A68

#9A7E8F

Rectangle

#463740

#473E38

#38473E

#384147

Compound

#463740

#47383A

#38473E

#384746

Variations

Lighter

#725A68

#98818F

#C2B6BD

Darker

#392D34

#281E24

#171215

Saturation

#423D40

#473841

#631C47

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

11.16:1

AAA

vs Black

1.88:1

Fail

Deuteranopia

#463740

#3D3D40

Original → Simulated

Protanopia

#463740

#3A3A3F

Original → Simulated

Tritanopia

#463740

#453939

Original → Simulated

Color Psychology

Soft · Romantic

Priceless Purple strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#74564B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#463740

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#615B6F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#294433

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #463740;

CSS — background

background-color: #463740;

CSS Variable

--color-priceless-purple: #463740;

Tailwind v3 — config

colors: { 'priceless-purple': '#463740' }

Tailwind — arbitrary

bg-[#463740] text-[#463740]

SCSS

$priceless-purple: #463740;

Similar Colors

Dark Basalt

#40363C · ΔE 3.1

Dark Purple

#4B3540 · ΔE 3.5

Black Raspberry

#4D3D4B · ΔE 4.3

Tulsa Twilight

#3B3339 · ΔE 4.5

Galaxy

#413D44 · ΔE 5.4

Deep Mulberry

#3C3845 · ΔE 5.7

Caponata

#453133 · ΔE 5.9

Plum Martini

#403C3F · ΔE 6.4

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #463740?

#463740 is Priceless Purple, a deep pink with a warm undertone.

Is #463740 warm or cool?

Priceless Purple reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Priceless Purple?

Priceless Purple works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Priceless Purple?

Priceless Purple pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Priceless Purple?

You can download Priceless Purple on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Priceless Purple?

The hex code is #463740. In RGB it's 70, 55, 64, and in HSL it's 324°, 12%, 25%.

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