RAL Design System
RAL 010 40 35 Velvet Red
#904353
RAL 010 40 35 Velvet Red is #904353 in HEX, rgb(144, 67, 83), cmyk(0%, 53%, 42%, 44%).
RAL 010 40 35, Velvet Red, is a warm color from the RAL Design System — the European standard used to specify exact colors for paints and coatings. Its hex value is #904353, or rgb(144, 67, 83). It's commonly specified for architecture, interiors and product design where a wide, fine-graded palette is needed. Below are its exact color codes (HEX, RGB, CMYK, HSL), the nearest real interior paints across 16 brands so you can match it on a wall, and similar RAL shades.
RAL 010 40 35 Color Codes
Paint Matches — RAL 010 40 35 across 16 brands
Light Reflectance & Undertone
Light Reflectance Value (LRV)
11/100
Dark
Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.
Undertone
Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Harmonies
Complementary
Analogous
Triadic
Monochromatic
Shades & Tints
Shades and tints of Velvet Red run from a pale tint down to a deep shade — same hue and saturation, lightness stepped. Each rung below shows its exact HEX code; tap any to copy it.
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
dining rooms, hallways, feature walls
Best Uses
accent walls, doors, statement furniture
Pairs With
cream walls, oak furniture, brass, soft black trim
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Bold · Energetic
Velvet Red carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Regal Select Interior
Recommended Finishes
Eggshell (walls) · Pearl (trim) · Matte (ceiling)
Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.
Best Surfaces
Primary walls · Cabinetry · Doors · Mouldings
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Standard primer is adequate.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #904353;background-color: #904353;--color-velvet-red: #904353;colors: { 'velvet-red': '#904353' }bg-[#904353] text-[#904353]$velvet-red: #904353;Similar RAL Colors
About RAL 010 40 35
What is a RAL color?
RAL is the European color-matching standard used to specify exact colors for paints and coatings. Each code — like RAL 010 40 35 from the RAL Design System — maps to one defined color, so a manufacturer or painter anywhere produces the identical result. It's used first and foremost on window frames, doors, façades, gates, railings and powder-coated metalwork.
Matching RAL 010 40 35 on interior walls
RAL is defined for industrial coatings, not interior wall paint — so to paint a room in this color you match it to a real interior brand. The Paint Matches above show the nearest Velvet Red equivalent across 16 brands (Benjamin Moore, Sherwin-Williams, Behr, Dulux and more), each with its code, so you can take RAL 010 40 35 straight to a can.
More
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is RAL 010 40 35?
RAL 010 40 35 is Velvet Red. On screen it is approximately #904353 (rgb 144, 67, 83).
What is RAL 010 40 35 in RGB?
RAL 010 40 35 is approximately rgb(144, 67, 83). Its HSL and CMYK values are in the color codes above.
What paint matches RAL 010 40 35?
See “Paint Matches” above — it shows the nearest real paint in 16 brands (Benjamin Moore, Sherwin-Williams, Behr, Dulux and more) so you can paint a wall to match this RAL color.
What is the HEX code for RAL 010 40 35?
RAL 010 40 35 (Velvet Red) is approximately #904353 in HEX — the standard sRGB equivalent for screen.
What is RAL 010 40 35 in CMYK?
RAL 010 40 35 converts to roughly cmyk(0%, 53%, 42%, 44%). For exact ink, confirm against a physical RAL fan deck.
Are RAL hex values exact?
They're the standard sRGB equivalent for screen. RAL is defined for physical coatings, so always confirm critical color against a physical RAL fan deck.