PINKS
White Flour
#F7F2E8
White Flour is #F7F2E8 in HEX — rgb(247, 242, 232), hsl(40°, 48%, 94%), cmyk(0%, 2%, 6%, 3%).
White Flour pulls into the airy end of the pinks spectrum — HSL 40°, 48%, 94%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.
Color Codes
Paint Matches — this color across 16 brands
Vista Paint
Barely There K-1303
Behr
White Flour OR-W10
IKEA
IKEA009 9
Farrow & Ball
Wimborne White 239
Benjamin Moore
Pink 890
Dunn-Edwards
Powdered DEW316
Sherwin-Williams
White Flour SW7102
Hallman-Lindsay
Rapture's Light 1020
Dulux
Fair Bianca Half SW1F1
Kilz
Cotton RJ100
PPG
Crumb Cookie 18-01
Valspar
Pale Bloom 7002-8
Dutch Boy
Bora Sand VS-9110
Colorhouse
Bisque .02 Bisque-02
RAL
Cream 9001
Kobra
White 01
Light Reflectance & Undertone
Light Reflectance Value (LRV)
89/100
Very Light
Bounces most light back into the room — maximises brightness and makes small or north-facing rooms feel larger. Reads close to a soft neutral.
Undertone
Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
bedrooms, dressing rooms, powder rooms
Best Uses
main walls, ceilings, soft fabrics, large surfaces
Pairs With
cream walls, walnut furniture, terracotta, brass
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Soft · Romantic
White Flour strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Regal Select Interior
Recommended Finishes
Eggshell (walls) · Semi-gloss (trim) · Flat (ceiling)
Light tones absorb less light than expected — eggshell adds warmth on walls, semi-gloss gives trim crisp definition against pale walls.
Best Surfaces
Primary walls · Trim · Ceilings · Furniture
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Standard primer; pale colors typically need 2 coats for full opacity.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #F7F2E8;
background-color: #F7F2E8;
--color-white-flour: #F7F2E8;
colors: { 'white-flour': '#F7F2E8' }
bg-[#F7F2E8] text-[#F7F2E8]
$white-flour: #F7F2E8;
Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #F7F2E8?
#F7F2E8 is White Flour, a light pink with a warm undertone.
Is #F7F2E8 warm or cool?
White Flour reads warm, which influences how it interacts with surrounding tones and natural light.
What rooms work best with White Flour?
White Flour works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.
What colors pair well with White Flour?
White Flour pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.
Where can I download White Flour?
You can download White Flour on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for White Flour?
The hex code is #F7F2E8. In RGB it's 247, 242, 232, and in HSL it's 40°, 48%, 94%.