REDS

Badlands

#BD756C

RGB 189, 117, 108 · HSL 7°, 38%, 58% · CMYK 0, 38, 43, 26

Badlands is #BD756C in HEX — rgb(189, 117, 108), hsl(7°, 38%, 58%), cmyk(0%, 38%, 43%, 26%).

Badlands pulls into the mid-tone end of the reds spectrum — HSL 7°, 38%, 58%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#BD756C

RGB189, 117, 108

HSL7°, 38%, 58%

HSV7°, 43%, 74%

CMYK0, 38, 43, 26

Decimal12416364

CSS RGBrgb(189, 117, 108)

CSS HSLhsl(7, 38%, 58%)

Paint Matches — this color across 16 brands

Benjamin Moore

Badlands 1293

Exact match

Kilz

Brickwork LB110-01

ΔE 1.5 · #C0786D

Sherwin-Williams

Coral Clay SW9005

ΔE 1.8 · #BF796E

Valspar

Rhapsody 2002-5C

ΔE 2.2 · #C27B71

Behr

November HDC-FL14-2

ΔE 2.2 · #BE7669

Dulux

Morocco S05F7

ΔE 2.6 · #B56F66

PPG

Chili Pepper 1057-5

ΔE 4 · #CA7C74

Dunn-Edwards

Rouge DE5116

ΔE 4.9 · #C8756D

Vista Paint

Impatient Heart C-62

ΔE 5.3 · #C37D7B

Hallman-Lindsay

First Lady 1060

ΔE 5.6 · #C47967

Farrow & Ball

Red Earth 64

ΔE 6.6 · #C57B67

IKEA

IKEA103 103

ΔE 7.5 · #CD746D

Kobra

Pink 20

ΔE 11.2 · #DF8686

RAL

Beige Red 3012

ΔE 11.9 · #C1876B

Colorhouse

Clay .07 Clay-07

ΔE 12.9 · #C27355

Dutch Boy

Brick Orange 7476

ΔE 14.3 · #C27654

Light Reflectance & Undertone

Light Reflectance Value (LRV)

25/100

Medium

0 · DarkLight · 100

Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#BD756C

#6BB3BD

Analogous

#BD6B8A

#BD756C

#BD9D6B

Triadic

#BD756C

#6BBD75

#756BBD

Split-Complementary

#BD756C

#6BBD9D

#6B8ABD

Tetradic

#BD756C

#8ABD6B

#6BB3BD

#9D6BBD

Monochromatic

#63332C

#974E44

#BD756C

#D4A6A0

#ECD7D5

Rectangle

#BD756C

#B3BD6B

#6BB3BD

#756BBD

Compound

#BD756C

#BD9D6B

#6BB3BD

#6B8ABD

Variations

Lighter

#CA9089

#D3AFAA

#E3D2D0

Darker

#A65247

#73372F

#441F1B

Saturation

#A08B88

#BD756B

#DE5B4A

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

3.54:1

AA Large

vs Black

5.92:1

Deuteranopia

#BD756C

#9A926A

Original → Simulated

Protanopia

#BD756C

#85856D

Original → Simulated

Tritanopia

#BD756C

#BC767A

Original → Simulated

Color Psychology

Bold · Energetic

Badlands carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#CD846C

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#BD756C

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#BA8990

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAE9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#559DA6

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #BD756C;

CSS — background

background-color: #BD756C;

CSS Variable

--color-badlands: #BD756C;

Tailwind v3 — config

colors: { 'badlands': '#BD756C' }

Tailwind — arbitrary

bg-[#BD756C] text-[#BD756C]

SCSS

$badlands: #BD756C;

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#B77067 · ΔE 2.0

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#B36F67 · ΔE 3.2

Spiced Apple Cider

#C1796A · ΔE 3.5

Lip Gloss

#BE6F67 · ΔE 3.6

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#BF7065 · ΔE 4.0

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#BD6D64 · ΔE 4.5

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #BD756C?

#BD756C is Badlands, a mid-tone red with a warm undertone.

Is #BD756C warm or cool?

Badlands reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Badlands?

Badlands works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Badlands?

Badlands pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Badlands?

You can download Badlands on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Badlands?

The hex code is #BD756C. In RGB it's 189, 117, 108, and in HSL it's 7°, 38%, 58%.

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