REDS

Merlot Magic

#AE3D55

RGB 174, 61, 85 · HSL 347°, 48%, 46% · CMYK 0, 65, 51, 32

Merlot Magic is #AE3D55 in HEX — rgb(174, 61, 85), hsl(347°, 48%, 46%), cmyk(0%, 65%, 51%, 32%).

Merlot Magic pulls into the mid-tone end of the reds spectrum — HSL 347°, 48%, 46%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#AE3D55

RGB174, 61, 85

HSL347°, 48%, 46%

HSV347°, 65%, 68%

CMYK0, 65, 51, 32

Decimal11418965

CSS RGBrgb(174, 61, 85)

CSS HSLhsl(347, 48%, 46%)

Paint Matches — this color across 16 brands

Vista Paint

Merlot Magic K-1225

Exact match

Sherwin-Williams

Cherries Jubilee SW6862

ΔE 1.8 · #AB3C51

Benjamin Moore

Raspberry 2078-20

ΔE 2.4 · #AD3E59

Hallman-Lindsay

Obsession 1130

ΔE 3.5 · #AB3756

Dulux

High Street NZ10E7

ΔE 3.6 · #A4334E

Behr

Pottery Red 160D-6

ΔE 4.4 · #AB3D5B

PPG

Red Licorice 1186-7

ΔE 5.2 · #A83E4C

Dunn-Edwards

Crimson Strawberry DEA102

ΔE 5.5 · #9F2D47

Kilz

Bright Orchid LH130

ΔE 5.5 · #9F3A4F

Valspar

Berry Blush 1004-1A

ΔE 5.9 · #B84D5D

Farrow & Ball

Rectory Red 217

ΔE 6.1 · #A53C49

IKEA

IKEA059 59

ΔE 8.8 · #B34C53

RAL

Red Violet 4002

ΔE 9.4 · #922B3E

Colorhouse

Create .05 Create-05

ΔE 12.1 · #942A35

Kobra

Red 16

ΔE 16.5 · #9A4039

Dutch Boy

Coral Red VS-9770

ΔE 23.8 · #AA5842

Light Reflectance & Undertone

Light Reflectance Value (LRV)

13/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AE3D55

#3DAE95

Analogous

#AE3D8E

#AE3D55

#AE5D3D

Triadic

#AE3D55

#55AE3D

#3D55AE

Split-Complementary

#AE3D55

#3DAE5D

#3D8EAE

Tetradic

#AE3D55

#8EAE3D

#3DAE95

#5D3DAE

Monochromatic

#3C151E

#75293A

#AE3D55

#CB6C80

#DFA4B1

Rectangle

#AE3D55

#AE953D

#3DAE95

#3D55AE

Compound

#AE3D55

#AE5D3D

#3DAE95

#3D8EAE

Variations

Lighter

#C65C73

#CE8B99

#DFBFC6

Darker

#8D2F43

#631E2D

#3A111A

Saturation

#86646C

#AE3D55

#CC1E44

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.84:1

vs Black

3.60:1

AA Large

Deuteranopia

#AE3D55

#7C7552

Original → Simulated

Protanopia

#AE3D55

#5D5D52

Original → Simulated

Tritanopia

#AE3D55

#AB464C

Original → Simulated

Color Psychology

Bold · Energetic

Merlot Magic carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#C25A5B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AE3D55

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AF5F7F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3B8C7B

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AE3D55;

CSS — background

background-color: #AE3D55;

CSS Variable

--color-merlot-magic: #AE3D55;

Tailwind v3 — config

colors: { 'merlot-magic': '#AE3D55' }

Tailwind — arbitrary

bg-[#AE3D55] text-[#AE3D55]

SCSS

$merlot-magic: #AE3D55;

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AE3D55?

#AE3D55 is Merlot Magic, a mid-tone red with a warm undertone.

Is #AE3D55 warm or cool?

Merlot Magic reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Merlot Magic?

Merlot Magic works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Merlot Magic?

Merlot Magic pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Merlot Magic?

You can download Merlot Magic on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Merlot Magic?

The hex code is #AE3D55. In RGB it's 174, 61, 85, and in HSL it's 347°, 48%, 46%.

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