REDS

Jay's New Toy

#A0293D

RGB 160, 41, 61 · HSL 350°, 59%, 39% · CMYK 0, 74, 62, 37

Jay's New Toy is #A0293D in HEX — rgb(160, 41, 61), hsl(350°, 59%, 39%), cmyk(0%, 74%, 62%, 37%).

Jay's New Toy pulls into the rich end of the reds spectrum — HSL 350°, 59%, 39%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#A0293D

RGB160, 41, 61

HSL350°, 59%, 39%

HSV350°, 74%, 63%

CMYK0, 74, 62, 37

Decimal10496317

CSS RGBrgb(160, 41, 61)

CSS HSLhsl(350, 59%, 39%)

Paint Matches — this color across 16 brands

Vista Paint

Jay's New Toy K-704

Exact match

Sherwin-Williams

Radish SW6861

ΔE 1.6 · #A42E41

Hallman-Lindsay

Velvet Cake 1124

ΔE 1.9 · #9D253D

Benjamin Moore

Cherry CSP-1200

ΔE 2.4 · #A0243E

Behr

No More Drama P140-7

ΔE 3.8 · #9D1C3A

Dulux

Jules S03H9

ΔE 5.3 · #A73944

Colorhouse

Create .05 Create-05

ΔE 5.6 · #942A35

Dunn-Edwards

Crimson Strawberry DEA102

ΔE 5.8 · #9F2D47

Valspar

Bright Red 1010-2

ΔE 6.8 · #AD3C44

Farrow & Ball

Rectory Red 217

ΔE 6.9 · #A53C49

RAL

Red Violet 4002

ΔE 7.1 · #922B3E

PPG

Red Licorice 1186-7

ΔE 7.4 · #A83E4C

Kilz

Kabuki LH150

ΔE 8 · #A43B3E

IKEA

IKEA104 104

ΔE 9.3 · #9A3636

Kobra

Red 16

ΔE 13.8 · #9A4039

Dutch Boy

International Red D-6771

ΔE 16.1 · #9D0B1E

Light Reflectance & Undertone

Light Reflectance Value (LRV)

9/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#A0293D

#299E8B

Analogous

#9E2977

#A0293D

#9E5029

Triadic

#A0293D

#3C9E29

#293C9E

Split-Complementary

#A0293D

#299E50

#29779E

Tetradic

#A0293D

#779E29

#299E8B

#50299E

Monochromatic

#24090E

#611925

#A0293D

#CF445C

#DF8191

Rectangle

#A0293D

#9E8B29

#299E8B

#293C9E

Compound

#A0293D

#9E5029

#299E8B

#29779E

Variations

Lighter

#CC3952

#D07382

#DFB2BA

Darker

#811E2F

#5A131F

#350A11

Saturation

#755258

#9E293C

#B3142F

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

7.29:1

AAA

vs Black

2.88:1

Fail

Deuteranopia

#A0293D

#6F6739

Original → Simulated

Protanopia

#A0293D

#4F4F3B

Original → Simulated

Tritanopia

#A0293D

#9E333B

Original → Simulated

Color Psychology

Bold · Energetic

Jay's New Toy carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B74B49

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#A0293D

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#A5506D

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#2A7F71

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #A0293D;

CSS — background

background-color: #A0293D;

CSS Variable

--color-jay's-new-toy: #A0293D;

Tailwind v3 — config

colors: { 'jay's-new-toy': '#A0293D' }

Tailwind — arbitrary

bg-[#A0293D] text-[#A0293D]

SCSS

$jay's-new-toy: #A0293D;

Similar Colors

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#9F233D · ΔE 2.3

Rapture

#9C2E3B · ΔE 3.5

Candy Cane Red

#AA253C · ΔE 5.4

Lyons Red

#A63841 · ΔE 5.5

Flamenco

#A02432 · ΔE 6.1

Fuchsine

#AD364E · ΔE 6.2

Roseate

#9D3448 · ΔE 7.1

Patriot Red

#9E3B45 · ΔE 8.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #A0293D?

#A0293D is Jay's New Toy, a deep red with a warm undertone.

Is #A0293D warm or cool?

Jay's New Toy reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Jay's New Toy?

Jay's New Toy works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Jay's New Toy?

Jay's New Toy pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Jay's New Toy?

You can download Jay's New Toy on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Jay's New Toy?

The hex code is #A0293D. In RGB it's 160, 41, 61, and in HSL it's 350°, 59%, 39%.

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