REDS

The Ego Has Landed

#9E403F

RGB 158, 64, 63 · HSL 1°, 43%, 43% · CMYK 0, 59, 60, 38

The Ego Has Landed is #9E403F in HEX — rgb(158, 64, 63), hsl(1°, 43%, 43%), cmyk(0%, 59%, 60%, 38%).

The Ego Has Landed pulls into the rich end of the reds spectrum — HSL 1°, 43%, 43%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#9E403F

RGB158, 64, 63

HSL1°, 43%, 43%

HSV1°, 60%, 62%

CMYK0, 59, 60, 38

Decimal10371135

CSS RGBrgb(158, 64, 63)

CSS HSLhsl(1, 43%, 43%)

Paint Matches — this color across 16 brands

Vista Paint

The Ego Has Landed C-1095

Exact match

PPG

Blaze 13-16

ΔE 1.1 · #9D3E3F

Benjamin Moore

Bonaparte CC-64

ΔE 1.3 · #A03F3F

Sherwin-Williams

Antique Red SW7587

ΔE 1.8 · #9F4442

Farrow & Ball

Incarnadine 248

ΔE 2 · #A04344

Hallman-Lindsay

Stagecoach historic-stagecoach

ΔE 2.3 · #9C4341

Kobra

Red 16

ΔE 3.3 · #9A4039

Behr

Fire Cracker PPU2-16

ΔE 3.9 · #A03F39

Valspar

Fabulous Red 1011-2

ΔE 4 · #973E41

Dulux

Vengeful Red SB7F7

ΔE 4.2 · #983536

IKEA

IKEA104 104

ΔE 4.3 · #9A3636

Kilz

Kabuki LH150

ΔE 4.6 · #A43B3E

Dunn-Edwards

Scarlet Past DEA150

ΔE 5.1 · #A53B3D

Colorhouse

Create .05 Create-05

ΔE 8.1 · #942A35

RAL

Pearl Pink 3033

ΔE 8.8 · #B44C43

Dutch Boy

Coral Red VS-9770

ΔE 12.5 · #AA5842

Light Reflectance & Undertone

Light Reflectance Value (LRV)

11/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#9E403F

#3F9B9D

Analogous

#9D3F6C

#9E403F

#9D6F3F

Triadic

#9E403F

#3F9D40

#403F9D

Split-Complementary

#9E403F

#3F9D6F

#3F6C9D

Tetradic

#9E403F

#6C9D3F

#3F9B9D

#6F3F9D

Monochromatic

#2F1313

#662A29

#9E403F

#C26766

#D89E9D

Rectangle

#9E403F

#9B9D3F

#3F9B9D

#403F9D

Compound

#9E403F

#9D6F3F

#3F9B9D

#3F6C9D

Variations

Lighter

#BD5A59

#C88988

#DBBDBD

Darker

#7F3130

#592120

#341212

Saturation

#7C6060

#9D403F

#BC221F

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

6.44:1

vs Black

3.26:1

AA Large

Deuteranopia

#9E403F

#756C3B

Original → Simulated

Protanopia

#9E403F

#59593F

Original → Simulated

Tritanopia

#9E403F

#9C434A

Original → Simulated

Color Psychology

Bold · Energetic

The Ego Has Landed carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B65D4A

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#9E403F

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#A3626F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3B7E7F

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #9E403F;

CSS — background

background-color: #9E403F;

CSS Variable

--color-the-ego-has-landed: #9E403F;

Tailwind v3 — config

colors: { 'the-ego-has-landed': '#9E403F' }

Tailwind — arbitrary

bg-[#9E403F] text-[#9E403F]

SCSS

$the-ego-has-landed: #9E403F;

Similar Colors

Bonaparte

#9F3E3E · ΔE 1.3

Currant Red

#A03D41 · ΔE 2.7

Moroccan Red

#A84342 · ΔE 3.6

Raspberry Truffle

#923538 · ΔE 4.5

King's Red

#A6443D · ΔE 4.7

Burnt Peanut Red

#A14048 · ΔE 5.0

Umbria Red

#A54048 · ΔE 5.0

Northern Fire

#A64C43 · ΔE 5.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #9E403F?

#9E403F is The Ego Has Landed, a mid-tone red with a warm undertone.

Is #9E403F warm or cool?

The Ego Has Landed reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with The Ego Has Landed?

The Ego Has Landed works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with The Ego Has Landed?

The Ego Has Landed pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download The Ego Has Landed?

You can download The Ego Has Landed on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for The Ego Has Landed?

The hex code is #9E403F. In RGB it's 158, 64, 63, and in HSL it's 1°, 43%, 43%.

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