PURPLES
Ambitious
#9D7AB4
Ambitious is #9D7AB4 in HEX — rgb(157, 122, 180), hsl(276°, 28%, 59%), cmyk(13%, 32%, 0%, 29%).
Ambitious pulls into the mid-tone end of the purples spectrum — HSL 276°, 28%, 59%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.
Color Codes
Paint Matches — this color across 16 brands
Light Reflectance & Undertone
Light Reflectance Value (LRV)
24/100
Dark
Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.
Undertone
Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Shades & Tints
Shades and tints of Ambitious run from a pale tint down to a deep shade — same hue and saturation, lightness stepped. Each rung below shows its exact HEX code; tap any to copy it.
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
dressing rooms, creative studios, accent walls
Best Uses
feature walls, cabinetry, textiles
Pairs With
warm whites, walnut, brass, deep velvet textiles
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Sophisticated · Imaginative
Ambitious carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Regal Select Interior
Recommended Finishes
Eggshell (walls) · Pearl (trim) · Matte (ceiling)
Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.
Best Surfaces
Primary walls · Cabinetry · Trim · Soft furniture
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Standard primer is adequate.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #9D7AB4;background-color: #9D7AB4;--color-ambitious: #9D7AB4;colors: { 'ambitious': '#9D7AB4' }bg-[#9D7AB4] text-[#9D7AB4]$ambitious: #9D7AB4;Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #9D7AB4?
#9D7AB4 is Ambitious, a mid-tone purple with a cool undertone.
Is #9D7AB4 warm or cool?
Ambitious reads cool, which influences how it interacts with surrounding tones and natural light.
What rooms work best with Ambitious?
Ambitious works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.
What colors pair well with Ambitious?
Ambitious pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.
Where can I download Ambitious?
You can download Ambitious on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for Ambitious?
The hex code is #9D7AB4. In RGB it's 157, 122, 180, and in HSL it's 276°, 28%, 59%.