PURPLES

Ambitious

#9D7AB4

RGB 157, 122, 180 · HSL 276°, 28%, 59% · CMYK 13, 32, 0, 29

Ambitious is #9D7AB4 in HEX — rgb(157, 122, 180), hsl(276°, 28%, 59%), cmyk(13%, 32%, 0%, 29%).

Ambitious pulls into the mid-tone end of the purples spectrum — HSL 276°, 28%, 59%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#9D7AB4

RGB157, 122, 180

HSL276°, 28%, 59%

HSV276°, 32%, 71%

CMYK13, 32, 0, 29

Decimal10320564

CSS RGBrgb(157, 122, 180)

CSS HSLhsl(276, 28%, 59%)

Paint Matches — this color across 16 brands

Dulux

Ambitious S45H6

Exact match

Dunn-Edwards

Lush Lilac DE5970

ΔE 2 · #9D7EB7

Valspar

Plum Burst 4002-10B

ΔE 2.7 · #A381BA

Benjamin Moore

Charmed 1398

ΔE 3.7 · #947AB1

PPG

Bell Heather 1250-6

ΔE 4.6 · #A475B1

Behr

Reserve S120-5

ΔE 5.2 · #A884B8

Vista Paint

Pleasant Dream C-1185

ΔE 5.8 · #A177A8

Hallman-Lindsay

Pleasant Dream 1186

ΔE 5.8 · #A379AA

Kilz

Belladona RA280-02

ΔE 9 · #8A7AAA

RAL

Pearl Violet 4011

ΔE 9.7 · #8673A1

Sherwin-Williams

Kismet SW6830

ΔE 9.9 · #A18AB7

Kobra

Violet 25

ΔE 11.7 · #776BAB

IKEA

IKEA063 63

ΔE 20.3 · #935E7C

Farrow & Ball

Pitch Blue 220

ΔE 23.6 · #636E8F

Dutch Boy

Celestial Horizon DCP-0589

ΔE 29.3 · #8FA4BF

Colorhouse

Create .06 Create-06

ΔE 29.9 · #5E3D5A

Light Reflectance & Undertone

Light Reflectance Value (LRV)

24/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#9D7AB4

#91B479

Analogous

#7F79B4

#9D7AB4

#B479AE

Triadic

#9D7AB4

#B49C79

#79B49C

Split-Complementary

#9D7AB4

#AEB479

#79B47F

Tetradic

#9D7AB4

#B47F79

#91B479

#79AEB4

Monochromatic

#4E355F

#765190

#9D7AB4

#C0AACF

#E5DBEB

Rectangle

#9D7AB4

#B47991

#91B479

#79B49C

Compound

#9D7AB4

#B479AE

#91B479

#79B47F

Variations

Lighter

#B094C3

#C3B1CF

#DCD3E2

Darker

#7F559C

#58396C

#332140

Saturation

#988E9F

#9C79B4

#A454D9

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

3.57:1

AA Large

vs Black

5.88:1

Deuteranopia

#9D7AB4

#808DB4

Original → Simulated

Protanopia

#9D7AB4

#8181AE

Original → Simulated

Tritanopia

#9D7AB4

#988681

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Ambitious carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#B588A2

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#9D7AB4

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#A28DC6

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#7AA060

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #9D7AB4;

CSS — background

background-color: #9D7AB4;

CSS Variable

--color-ambitious: #9D7AB4;

Tailwind v3 — config

colors: { 'ambitious': '#9D7AB4' }

Tailwind — arbitrary

bg-[#9D7AB4] text-[#9D7AB4]

SCSS

$ambitious: #9D7AB4;

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#9A80B9 · ΔE 3.7

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#9379B0 · ΔE 3.8

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#9F7CA5 · ΔE 9.5

Purple Heart

#897EAA · ΔE 11.8

Purple Hyacinth

#AA7FA5 · ΔE 12.0

Mighty Aphrodite

#AB97C8 · ΔE 12.3

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#C280B4 · ΔE 13.5

California Lilac

#7F84BE · ΔE 13.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #9D7AB4?

#9D7AB4 is Ambitious, a mid-tone purple with a cool undertone.

Is #9D7AB4 warm or cool?

Ambitious reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Ambitious?

Ambitious works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Ambitious?

Ambitious pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Ambitious?

You can download Ambitious on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Ambitious?

The hex code is #9D7AB4. In RGB it's 157, 122, 180, and in HSL it's 276°, 28%, 59%.

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