REDS

Southern Road

#9A7971

RGB 154, 121, 113 · HSL 12°, 17%, 52% · CMYK 0, 21, 27, 40

Southern Road is #9A7971 in HEX — rgb(154, 121, 113), hsl(12°, 17%, 52%), cmyk(0%, 21%, 27%, 40%).

Southern Road pulls into the mid-tone end of the reds spectrum — HSL 12°, 17%, 52%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#9A7971

RGB154, 121, 113

HSL12°, 17%, 52%

HSV12°, 27%, 60%

CMYK0, 21, 27, 40

Decimal10123633

CSS RGBrgb(154, 121, 113)

CSS HSLhsl(12, 17%, 52%)

Paint Matches — this color across 16 brands

Valspar

Southern Road 1006-9C

Exact match

Dulux

Soft Cocoa S07C6

ΔE 1.4 · #987A71

Sherwin-Williams

Mulberry Silk SW0001

ΔE 2.2 · #94766C

Benjamin Moore

Café 2098-40

ΔE 2.3 · #9C7E74

Hallman-Lindsay

Emerging Leaf 135

ΔE 2.5 · #987A6E

Vista Paint

Emerging Leaf C-134

ΔE 3.1 · #96786B

Behr

Cafe Ole UL130-19

ΔE 3.2 · #997D78

Dunn-Edwards

Prairie Dog DE6054

ΔE 3.6 · #937067

PPG

Woodchuck 1016-6

ΔE 4 · #8E746C

Farrow & Ball

Sulking Room Pink 295

ΔE 4.8 · #A0837F

Kilz

Fine Leather LM240

ΔE 4.8 · #8E7265

IKEA

IKEA029 29

ΔE 8.4 · #816F66

RAL

Pearl Mouse Grey 7048

ΔE 10.8 · #898176

Dutch Boy

Camel's Hump DCP-0219

ΔE 13.1 · #989187

Kobra

Copper 46

ΔE 13.5 · #7B584C

Colorhouse

Stone .06 Stone-06

ΔE 14.6 · #746D5A

Light Reflectance & Undertone

Light Reflectance Value (LRV)

22/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#9A7971

#709199

Analogous

#99707C

#9A7971

#998D70

Triadic

#9A7971

#709978

#787099

Split-Complementary

#9A7971

#70998D

#707C99

Tetradic

#9A7971

#7C9970

#709199

#8D7099

Monochromatic

#42322F

#6E554E

#9A7971

#B9A29D

#D9CCC9

Rectangle

#9A7971

#919970

#709199

#787099

Compound

#9A7971

#998D70

#709199

#707C99

Variations

Lighter

#AE938C

#C0AFAB

#D9D1CF

Darker

#7D5F57

#57413B

#332522

Saturation

#8B817E

#997870

#CC5A3D

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

3.93:1

AA Large

vs Black

5.35:1

Deuteranopia

#9A7971

#898571

Original → Simulated

Protanopia

#9A7971

#7F7F72

Original → Simulated

Tritanopia

#9A7971

#9A797B

Original → Simulated

Color Psychology

Bold · Energetic

Southern Road carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B38770

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#9A7971

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#A08C94

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#55828D

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #9A7971;

CSS — background

background-color: #9A7971;

CSS Variable

--color-southern-road: #9A7971;

Tailwind v3 — config

colors: { 'southern-road': '#9A7971' }

Tailwind — arbitrary

bg-[#9A7971] text-[#9A7971]

SCSS

$southern-road: #9A7971;

Similar Colors

Café Ole

#9B7D73 · ΔE 2.1

Santa Fe Tan

#9F7F73 · ΔE 3.1

Autumn Brown

#A17D71 · ΔE 3.2

Dusty Ranch Brown

#A07E71 · ΔE 3.4

Almond Beige

#A57F75 · ΔE 3.7

Appalachian Spring

#A47F73 · ΔE 3.9

Hickory Stick

#9A726D · ΔE 3.9

Brown Teepee

#A77F78 · ΔE 4.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #9A7971?

#9A7971 is Southern Road, a mid-tone red with a warm undertone.

Is #9A7971 warm or cool?

Southern Road reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Southern Road?

Southern Road works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Southern Road?

Southern Road pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Southern Road?

You can download Southern Road on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Southern Road?

The hex code is #9A7971. In RGB it's 154, 121, 113, and in HSL it's 12°, 17%, 52%.

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