REDS

Totem Pole

#991B07

RGB 153, 27, 7 · HSL 8°, 91%, 31% · CMYK 0, 82, 95, 40

Totem Pole is #991B07 in HEX — rgb(153, 27, 7), hsl(8°, 91%, 31%), cmyk(0%, 82%, 95%, 40%).

Totem Pole pulls into the rich end of the reds spectrum — HSL 8°, 91%, 31%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#991B07

RGB153, 27, 7

HSL8°, 91%, 31%

HSV8°, 95%, 60%

CMYK0, 82, 95, 40

Decimal10033927

CSS RGBrgb(153, 27, 7)

CSS HSLhsl(8, 91%, 31%)

Paint Matches — this color across 16 brands

RAL

Tomato Red 3013

ΔE 3.3 · #A12312

Benjamin Moore

Heritage HC-181

ΔE 8.1 · #9A0B15

Behr

Falling Leaves S-H-240

ΔE 10.6 · #A3391E

Dutch Boy

Terracotta VS-9228

ΔE 10.7 · #B53B26

Dulux

Blanket Orange S07F9

ΔE 11.2 · #B73B28

Colorhouse

Create .04 Create-04

ΔE 13 · #B8352E

Vista Paint

Red Red K-1219

ΔE 14.2 · #C4342D

Dunn-Edwards

Hot Jazz DEA107

ΔE 15.7 · #BC3033

Sherwin-Williams

Real Red SW6868

ΔE 15.9 · #BF2D32

Kilz

Atomic Red LH170

ΔE 16.8 · #B83236

IKEA

IKEA130 130

ΔE 17.2 · #9B2C2C

Kobra

Red 15

ΔE 17.2 · #BD413A

Hallman-Lindsay

Chuckles 1089

ΔE 17.2 · #BF413A

PPG

Cinnamon Stone 1193-7

ΔE 19.1 · #C9543A

Valspar

Scarlet Sun 1011-1

ΔE 20.3 · #D24B42

Farrow & Ball

Charlotte's Locks 268

ΔE 22.5 · #D65F3D

Light Reflectance & Undertone

Light Reflectance Value (LRV)

8/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#991B07

#078497

Analogous

#97073C

#991B07

#976207

Triadic

#991B07

#07971A

#1A0797

Split-Complementary

#991B07

#079762

#073C97

Tetradic

#991B07

#3C9707

#078497

#620797

Monochromatic

#180401

#4E0E04

#991B07

#E0270B

#F65941

Rectangle

#991B07

#849707

#078497

#1A0797

Compound

#991B07

#976207

#078497

#073C97

Variations

Lighter

#DA260A

#E75A44

#E9A59A

Darker

#7C1303

#570C00

#330700

Saturation

#653F39

#971A07

#9B1804

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

8.35:1

AAA

vs Black

2.51:1

Fail

Deuteranopia

#991B07

#6A5F00

Original → Simulated

Protanopia

#991B07

#47470B

Original → Simulated

Tritanopia

#991B07

#97222F

Original → Simulated

Color Psychology

Bold · Energetic

Totem Pole carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B24120

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#991B07

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F4645

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE8E7

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0F6977

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #991B07;

CSS — background

background-color: #991B07;

CSS Variable

--color-totem-pole: #991B07;

Tailwind v3 — config

colors: { 'totem-pole': '#991B07' }

Tailwind — arbitrary

bg-[#991B07] text-[#991B07]

SCSS

$totem-pole: #991B07;

Similar Colors

Heritage Red

#990A14 · ΔE 7.9

Million Dollar Red

#B5332C · ΔE 12.3

Tomato Tango

#BF3F2D · ΔE 13.2

Paper Lantern

#AB3F30 · ΔE 15.6

Smoldering Red

#A33A2D · ΔE 15.8

Neon Red

#B82D33 · ΔE 16.1

Red

#C92E2E · ΔE 16.3

Ruby Red

#CA2C2C · ΔE 16.5

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #991B07?

#991B07 is Totem Pole, a deep red with a warm undertone.

Is #991B07 warm or cool?

Totem Pole reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Totem Pole?

Totem Pole works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Totem Pole?

Totem Pole pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Totem Pole?

You can download Totem Pole on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Totem Pole?

The hex code is #991B07. In RGB it's 153, 27, 7, and in HSL it's 8°, 91%, 31%.

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