ORANGES

Rich And Rare

#977540

RGB 151, 117, 64 · HSL 37°, 40%, 42% · CMYK 0, 23, 58, 41

Rich And Rare is #977540 in HEX — rgb(151, 117, 64), hsl(37°, 40%, 42%), cmyk(0%, 23%, 58%, 41%).

Rich And Rare pulls into the rich end of the oranges spectrum — HSL 37°, 40%, 42%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on main walls, ceilings, soft fabrics, large surfaces, particularly within kitchens, living rooms, dining rooms. Reads best alongside cream walls, walnut furniture, terracotta tile, brass.

Color Codes

HEX#977540

RGB151, 117, 64

HSL37°, 40%, 42%

HSV37°, 58%, 59%

CMYK0, 23, 58, 41

Decimal9925952

CSS RGBrgb(151, 117, 64)

CSS HSLhsl(37, 40%, 42%)

Paint Matches — this color across 16 brands

Hallman-Lindsay

Rich And Rare 893

Exact match

Vista Paint

Rich and Rare C-892

ΔE 1.2 · #967642

Behr

Fudge Truffle 270F-6

ΔE 2.2 · #9C7846

Dulux

Warm Spice S13E8

ΔE 2.6 · #987444

PPG

Sugar Maple 1090-7

ΔE 3.5 · #9C7647

Dunn-Edwards

Antique Penny DEA167

ΔE 3.6 · #957747

Sherwin-Williams

Fervent Brass SW6405

ΔE 4.3 · #95793D

Benjamin Moore

Warm 2162-30

ΔE 4.5 · #9A7346

Valspar

Praline Cake 3004-7A

ΔE 6.4 · #A4794D

Kilz

Apple Butter LE290-02

ΔE 6.7 · #A9864E

RAL

Green Brown 8000

ΔE 7.2 · #826C34

Kobra

Beige 04

ΔE 7.3 · #8F6E46

Colorhouse

Clay .03 Clay-03

ΔE 11.8 · #A16941

IKEA

IKEA157 157

ΔE 12.9 · #B7975E

Dutch Boy

Caramel VS-9805

ΔE 16 · #875228

Farrow & Ball

India Yellow 66

ΔE 18.4 · #CB9E59

Light Reflectance & Undertone

Light Reflectance Value (LRV)

20/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#977540

#406196

Analogous

#964A40

#977540

#8C9640

Triadic

#977540

#409675

#754096

Split-Complementary

#977540

#408C96

#4A4096

Tetradic

#977540

#40964A

#406196

#96408C

Monochromatic

#2B2112

#604B29

#977540

#BD9C65

#D4BE9B

Rectangle

#977540

#619640

#406196

#754096

Compound

#977540

#8C9640

#406196

#4A4096

Variations

Lighter

#B89459

#C4AD88

#DACFBD

Darker

#7A5E32

#554121

#322613

Saturation

#786E5E

#967540

#B67D20

Interior Use

Best Rooms

kitchens, living rooms, dining rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta tile, brass

Accessibility (WCAG)

vs White

4.26:1

AA Large

vs Black

4.93:1

Deuteranopia

#977540

#8A7F3F

Original → Simulated

Protanopia

#977540

#7C7C4A

Original → Simulated

Tritanopia

#977540

#986F75

Original → Simulated

Color Psychology

Warm · Inviting

Rich And Rare reads warm and lived-in — orange-leaning tones invite conversation and slow the room down without dulling it. They flatter wood, linen, and brass, and they brighten north-facing rooms that otherwise tip cold.

SymbolismCreativity, hospitality, harvest

PersonalityFriendly, optimistic, grounded

warmthhospitalitycreativitycomfortsocialearthy

How it looks under different light

#B1844B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#977540

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9E896F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEBE9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3C547A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #977540;

CSS — background

background-color: #977540;

CSS Variable

--color-rich-and-rare: #977540;

Tailwind v3 — config

colors: { 'rich-and-rare': '#977540' }

Tailwind — arbitrary

bg-[#977540] text-[#977540]

SCSS

$rich-and-rare: #977540;

Similar Colors

Warm Tan

#997245 · ΔE 4.5

Grecian Gold

#9E8249 · ΔE 5.6

Gettysburgh Gold

#987248 · ΔE 5.8

Graham Cracker

#A47C4F · ΔE 5.9

Toasted Marshmallow

#8D6E43 · ΔE 6.2

Brazen

#9D8246 · ΔE 6.3

Olivetone

#967E4E · ΔE 6.7

Tawny

#9F7247 · ΔE 6.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #977540?

#977540 is Rich And Rare, a mid-tone orange with a warm undertone.

Is #977540 warm or cool?

Rich And Rare reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Rich And Rare?

Rich And Rare works well in kitchens, living rooms, dining rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Rich And Rare?

Rich And Rare pairs naturally with cream walls, walnut furniture, terracotta tile, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Rich And Rare?

You can download Rich And Rare on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Rich And Rare?

The hex code is #977540. In RGB it's 151, 117, 64, and in HSL it's 37°, 40%, 42%.

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