GREYS

Wild

#967F9A

RGB 150, 127, 154 · HSL 291°, 12%, 55% · CMYK 3, 18, 0, 40

Wild is #967F9A in HEX — rgb(150, 127, 154), hsl(291°, 12%, 55%), cmyk(3%, 18%, 0%, 40%).

Wild pulls into the mid-tone end of the greys spectrum — HSL 291°, 12%, 55%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on walls, soft furniture, hard surfaces — as the project's quiet backbone. Reads best alongside white trim, natural wood, brass, soft black accents.

Color Codes

HEX#967F9A

RGB150, 127, 154

HSL291°, 12%, 55%

HSV291°, 18%, 60%

CMYK3, 18, 0, 40

Decimal9863066

CSS RGBrgb(150, 127, 154)

CSS HSLhsl(291, 12%, 55%)

Paint Matches — this color across 16 brands

Benjamin Moore

Wild 2072-40

Exact match

Hallman-Lindsay

Imagine That 1226

ΔE 1.3 · #947C98

Valspar

Evening Lilac 1002-5B

ΔE 1.7 · #917E99

Vista Paint

Imagine That C-1225

ΔE 2 · #927A96

Kilz

Persian Rose RA140-02

ΔE 2.1 · #97829A

Dulux

Subdued Violet S49C5

ΔE 2.3 · #937B99

PPG

Pale Plum 1177-5

ΔE 4.5 · #A489A3

Behr

Gypsy Magic 100F-5

ΔE 4.7 · #877895

Dunn-Edwards

Muted Berry DE5977

ΔE 4.9 · #91788C

Sherwin-Williams

Radiant Lilac SW0074

ΔE 5 · #A489A0

IKEA

IKEA088 88

ΔE 6.8 · #8B859D

RAL

Pastel Violet 4009

ΔE 8.1 · #A47D90

Kobra

Violet 24

ΔE 9.5 · #9B8CB5

Farrow & Ball

Brassica 271

ΔE 10.9 · #8D8089

Colorhouse

Wool .04 Wool-04

ΔE 16.7 · #8B8A8C

Dutch Boy

Natural Gray VS-9332

ΔE 17.8 · #878787

Light Reflectance & Undertone

Light Reflectance Value (LRV)

24/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#967F9A

#839A7E

Analogous

#887E9A

#967F9A

#9A7E90

Triadic

#967F9A

#9A967E

#7E9A96

Split-Complementary

#967F9A

#909A7E

#7E9A88

Tetradic

#967F9A

#9A887E

#839A7E

#7E909A

Monochromatic

#453847

#6F5A72

#967F9A

#B9A9BC

#DCD4DD

Rectangle

#967F9A

#9A7E83

#839A7E

#7E9A96

Compound

#967F9A

#9A7E90

#839A7E

#7E9A88

Variations

Lighter

#AB98AE

#BFB3C1

#D9D3DA

Darker

#7A627E

#544357

#312733

Saturation

#8F8890

#967E9A

#B94CCD

Interior Use

Best Rooms

living rooms, bedrooms, bathrooms

Best Uses

walls, soft furniture, hard surfaces

Pairs With

white trim, natural wood, brass, soft black accents

Accessibility (WCAG)

vs White

3.62:1

AA Large

vs Black

5.80:1

Deuteranopia

#967F9A

#858A9A

Original → Simulated

Protanopia

#967F9A

#838397

Original → Simulated

Tritanopia

#967F9A

#938482

Original → Simulated

Color Psychology

Quiet · Versatile

Wild gets out of the way so the architecture and the people in the room do the work. The right neutral is never a default — it reads warm or cool, dusty or sharp depending on its undertone, and that undertone is what makes or breaks the room.

SymbolismBalance, sophistication, calm

PersonalityAdaptable, considered, timeless

versatileneutraltimelessbackdroptrimwall

How it looks under different light

#B08C8F

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#967F9A

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9D91B3

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#629559

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #967F9A;

CSS — background

background-color: #967F9A;

CSS Variable

--color-wild: #967F9A;

Tailwind v3 — config

colors: { 'wild': '#967F9A' }

Tailwind — arbitrary

bg-[#967F9A] text-[#967F9A]

SCSS

$wild: #967F9A;

Similar Colors

Wild Orchid

#957E99 · ΔE 0.4

Carolina Plum

#9A83A0 · ΔE 1.9

Tropical Dusk

#857D8F · ΔE 8.0

Spring Purple

#8782A6 · ΔE 8.4

Amorous

#958896 · ΔE 8.7

Naples Sunset

#9F7CA5 · ΔE 9.0

Purple Haze

#827F92 · ΔE 9.1

Hazy Lilac

#9B8E9C · ΔE 9.5

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #967F9A?

#967F9A is Wild, a mid-tone grey with a warm undertone.

Is #967F9A warm or cool?

Wild reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Wild?

Wild works well in living rooms, bedrooms, bathrooms. Designers typically use it for walls, soft furniture, hard surfaces.

What colors pair well with Wild?

Wild pairs naturally with white trim, natural wood, brass, soft black accents. Its complementary color is also a strong contrast option for accents.

Where can I download Wild?

You can download Wild on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Wild?

The hex code is #967F9A. In RGB it's 150, 127, 154, and in HSL it's 291°, 12%, 55%.

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