BLUES

Plum Preserve

#7C70A9

RGB 124, 112, 169 · HSL 253°, 25%, 55% · CMYK 27, 34, 0, 34

Plum Preserve is #7C70A9 in HEX — rgb(124, 112, 169), hsl(253°, 25%, 55%), cmyk(27%, 34%, 0%, 34%).

Plum Preserve pulls into the mid-tone end of the blues spectrum — HSL 253°, 25%, 55%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#7C70A9

RGB124, 112, 169

HSL253°, 25%, 55%

HSV253°, 34%, 66%

CMYK27, 34, 0, 34

Decimal8155305

CSS RGBrgb(124, 112, 169)

CSS HSLhsl(253, 25%, 55%)

Paint Matches — this color across 16 brands

Vista Paint

Plum Preserve C-1255

Exact match

Hallman-Lindsay

Plum Preserve 1256

ΔE 0.6 · #7C70AA

Behr

Purple Potion S100-5

ΔE 2.9 · #7570AC

Dulux

English Lavender S43G6

ΔE 3.1 · #7570A6

PPG

Reign Over Me 1248-7

ΔE 3.6 · #76679E

Kilz

Mystical Purple RH260

ΔE 4.1 · #796A9D

Kobra

Violet 25

ΔE 4.6 · #776BAB

Valspar

Grapolicious 4003-10B

ΔE 6.1 · #8D7FBA

Sherwin-Williams

Forget‐Me‐Not SW6824

ΔE 6.7 · #716998

RAL

Pearl Violet 4011

ΔE 7 · #8673A1

Benjamin Moore

Charmed 1398

ΔE 7.1 · #947AB1

Dunn-Edwards

Faraway Sky DE5942

ΔE 7.4 · #8980C1

IKEA

IKEA128 128

ΔE 15.2 · #4A72B0

Farrow & Ball

Pitch Blue 220

ΔE 16.8 · #636E8F

Dutch Boy

Blue Sea VS-9451

ΔE 20.7 · #2D61AD

Colorhouse

Petal .05 Petal-05

ΔE 24.5 · #1F4992

Light Reflectance & Undertone

Light Reflectance Value (LRV)

19/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureCool MasstoneBlue UndertoneViolet

Reads as a cool blue with a violet undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#7C70A9

#9DA970

Analogous

#7080A9

#7C70A9

#9970A9

Triadic

#7C70A9

#A97C70

#70A97C

Split-Complementary

#7C70A9

#A99970

#80A970

Tetradic

#7C70A9

#A97080

#9DA970

#70A999

Monochromatic

#373050

#584D80

#7C70A9

#A89FC6

#D3CFE2

Rectangle

#7C70A9

#A9709D

#9DA970

#70A97C

Compound

#7C70A9

#9970A9

#9DA970

#80A970

Variations

Lighter

#968CBA

#B2ACC9

#D3D0DE

Darker

#60538E

#413862

#26203A

Saturation

#878495

#7C70A9

#6445D4

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

4.42:1

AA Large

vs Black

4.75:1

Deuteranopia

#7C70A9

#6A7BA9

Original → Simulated

Protanopia

#7C70A9

#7272A3

Original → Simulated

Tritanopia

#7C70A9

#767C75

Original → Simulated

Color Psychology

Focused · Cooling

Plum Preserve lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#9C819A

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#7C70A9

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#8A86BE

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EAEAEC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#889559

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #7C70A9;

CSS — background

background-color: #7C70A9;

CSS Variable

--color-plum-preserve: #7C70A9;

Tailwind v3 — config

colors: { 'plum-preserve': '#7C70A9' }

Tailwind — arbitrary

bg-[#7C70A9] text-[#7C70A9]

SCSS

$plum-preserve: #7C70A9;

Similar Colors

Charmed Violet

#9379B0 · ΔE 6.9

California Lilac

#7F84BE · ΔE 8.7

Crocus Petal Purple

#9A80B9 · ΔE 8.8

Purple Heart

#897EAA · ΔE 9.4

Seduction

#6C598D · ΔE 9.4

Softened Violet

#8085B4 · ΔE 11.1

Mauve Bauhaus

#5E5384 · ΔE 12.6

Waterdrop

#5C79B3 · ΔE 12.7

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #7C70A9?

#7C70A9 is Plum Preserve, a mid-tone blue with a cool undertone.

Is #7C70A9 warm or cool?

Plum Preserve reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Plum Preserve?

Plum Preserve works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with Plum Preserve?

Plum Preserve pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download Plum Preserve?

You can download Plum Preserve on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Plum Preserve?

The hex code is #7C70A9. In RGB it's 124, 112, 169, and in HSL it's 253°, 25%, 55%.

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