GREYS

London Clay

#786963

RGB 120, 105, 99 · HSL 17°, 10%, 43% · CMYK 0, 13, 18, 53

London Clay is #786963 in HEX — rgb(120, 105, 99), hsl(17°, 10%, 43%), cmyk(0%, 13%, 18%, 53%).

London Clay pulls into the rich end of the greys spectrum — HSL 17°, 10%, 43%. The neutral saturation makes it near-neutral and forgiving, and the hue reads cool. In interior projects it shines on walls, soft furniture, hard surfaces — as the project's quiet backbone. Reads best alongside white trim, natural wood, brass, soft black accents.

Color Codes

HEX#786963

RGB120, 105, 99

HSL17°, 10%, 43%

HSV17°, 17%, 47%

CMYK0, 13, 18, 53

Decimal7891299

CSS RGBrgb(120, 105, 99)

CSS HSLhsl(17, 10%, 43%)

Paint Matches — this color across 16 brands

Farrow & Ball

London Clay 244

Exact match

Behr

Oakwood Brown 770B-6

ΔE 0.8 · #796962

Sherwin-Williams

Less Brown SW6040

ΔE 1 · #756761

PPG

Bold Brandy 1017-6

ΔE 2 · #796660

Valspar

Marron 1004-9B

ΔE 2.4 · #7F6C67

Vista Paint

Toasted Taupe K-1170

ΔE 2.5 · #7D6B62

IKEA

IKEA095 95

ΔE 2.9 · #726965

Dulux

Black Rose S04B6

ΔE 3 · #776766

Kilz

Acoustic Brown TB-29

ΔE 3.1 · #766B69

Benjamin Moore

Bear 1470

ΔE 3.2 · #736B63

Dunn-Edwards

Tea Bag DE6062

ΔE 3.4 · #726259

Hallman-Lindsay

Grey Locks 570

ΔE 3.9 · #72695E

RAL

Quartz Grey 7039

ΔE 5.6 · #6C6960

Dutch Boy

Ashton Grey VS-9303

ΔE 7.8 · #66665A

Colorhouse

Stone .06 Stone-06

ΔE 8.2 · #746D5A

Kobra

Copper 46

ΔE 11.7 · #7B584C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

15/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

A near-neutral with a subtle warm yellow undertone — it will pick up colour from surrounding surfaces and shift noticeably under different light.

Color Theory

Complementary

#786963

#637279

Analogous

#796367

#786963

#797463

Triadic

#786963

#637969

#696379

Split-Complementary

#786963

#637974

#636779

Tetradic

#786963

#677963

#637279

#746379

Monochromatic

#24201E

#4F4440

#786963

#9F8F89

#C1B7B3

Rectangle

#786963

#727963

#637279

#696379

Compound

#786963

#797463

#637279

#636779

Variations

Lighter

#96867F

#AFA5A0

#D0CBC9

Darker

#61544F

#433936

#27211F

Saturation

#716C6A

#796963

#AA5431

Interior Use

Best Rooms

living rooms, bedrooms, bathrooms

Best Uses

walls, soft furniture, hard surfaces

Pairs With

white trim, natural wood, brass, soft black accents

Accessibility (WCAG)

vs White

5.25:1

vs Black

4.00:1

AA Large

Deuteranopia

#786963

#716E63

Original → Simulated

Protanopia

#786963

#6C6C64

Original → Simulated

Tritanopia

#786963

#78686A

Original → Simulated

Color Psychology

Quiet · Versatile

London Clay gets out of the way so the architecture and the people in the room do the work. The right neutral is never a default — it reads warm or cool, dusty or sharp depending on its undertone, and that undertone is what makes or breaks the room.

SymbolismBalance, sophistication, calm

PersonalityAdaptable, considered, timeless

versatileneutraltimelessbackdroptrimwall

How it looks under different light

#997B65

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#786963

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#87808A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#466775

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #786963;

CSS — background

background-color: #786963;

CSS Variable

--color-london-clay: #786963;

Tailwind v3 — config

colors: { 'london-clay': '#786963' }

Tailwind — arbitrary

bg-[#786963] text-[#786963]

SCSS

$london-clay: #786963;

Similar Colors

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#726A62 · ΔE 3.2

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#6A635D · ΔE 4.7

Woodcliff Lake

#786E61 · ΔE 4.7

Mink Violet

#7F6868 · ΔE 4.8

Devonwood Taupe

#806D60 · ΔE 4.9

Windy City

#726E67 · ΔE 4.9

Deep Creek

#6B655B · ΔE 5.2

Whitall Brown

#7B6C5D · ΔE 5.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #786963?

#786963 is London Clay, a mid-tone grey with a cool undertone.

Is #786963 warm or cool?

London Clay reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with London Clay?

London Clay works well in living rooms, bedrooms, bathrooms. Designers typically use it for walls, soft furniture, hard surfaces.

What colors pair well with London Clay?

London Clay pairs naturally with white trim, natural wood, brass, soft black accents. Its complementary color is also a strong contrast option for accents.

Where can I download London Clay?

You can download London Clay on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for London Clay?

The hex code is #786963. In RGB it's 120, 105, 99, and in HSL it's 17°, 10%, 43%.

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