PURPLES

Passion

#774C6F

RGB 119, 76, 111 · HSL 311°, 22%, 38% · CMYK 0, 36, 7, 53

Passion is #774C6F in HEX — rgb(119, 76, 111), hsl(311°, 22%, 38%), cmyk(0%, 36%, 7%, 53%).

Passion pulls into the rich end of the purples spectrum — HSL 311°, 22%, 38%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#774C6F

RGB119, 76, 111

HSL311°, 22%, 38%

HSV311°, 36%, 47%

CMYK0, 36, 7, 53

Decimal7818351

CSS RGBrgb(119, 76, 111)

CSS HSLhsl(311, 22%, 38%)

Paint Matches — this color across 16 brands

Benjamin Moore

Passion 2073-30

Exact match

Dunn-Edwards

Old-Fashioned Purple DE6007

ΔE 1.6 · #73486B

Valspar

Magician's Cloak 1009-8

ΔE 3.1 · #794E6C

Kilz

Gypsy Plum RA110-01

ΔE 3.5 · #724C6A

Dulux

Scintillating Violet S46F8

ΔE 4 · #764665

Behr

Birthstone MQ4-62

ΔE 6 · #7A557F

Sherwin-Williams

Vigorous Violet SW6838

ΔE 6.2 · #7C5A7E

PPG

Royal Plum 1178-7

ΔE 6.2 · #654161

RAL

Red Lilac 4001

ΔE 7 · #6D3F5B

Vista Paint

Berry Light C-1179

ΔE 7.1 · #663F68

Hallman-Lindsay

Berry Light 1180

ΔE 8.4 · #673B66

Colorhouse

Create .06 Create-06

ΔE 9 · #5E3D5A

IKEA

IKEA063 63

ΔE 9.8 · #935E7C

Kobra

Violet 26

ΔE 12.8 · #7B598F

Farrow & Ball

Preference Red 297

ΔE 18.9 · #6D4247

Dutch Boy

Seal of Grey VS-9301

ΔE 27.3 · #575757

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#774C6F

#4C7653

Analogous

#694C76

#774C6F

#764C59

Triadic

#774C6F

#6E764C

#4C6E76

Split-Complementary

#774C6F

#59764C

#4C7669

Tetradic

#774C6F

#76694C

#4C7653

#4C5976

Monochromatic

#191017

#482E43

#774C6F

#A26D98

#BF9BB9

Rectangle

#774C6F

#76534C

#4C7653

#4C6E76

Compound

#774C6F

#764C59

#4C7653

#4C7669

Variations

Lighter

#9C6592

#B28EAB

#D0BFCD

Darker

#5F3C59

#42283D

#271724

Saturation

#675B65

#764C6E

#9C2686

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

6.89:1

vs Black

3.05:1

AA Large

Deuteranopia

#774C6F

#5C606F

Original → Simulated

Protanopia

#774C6F

#55556B

Original → Simulated

Tritanopia

#774C6F

#745452

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Passion carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#99666E

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#774C6F

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#866B93

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3E6745

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #774C6F;

CSS — background

background-color: #774C6F;

CSS Variable

--color-passion: #774C6F;

Tailwind v3 — config

colors: { 'passion': '#774C6F' }

Tailwind — arbitrary

bg-[#774C6F] text-[#774C6F]

SCSS

$passion: #774C6F;

Similar Colors

Passion Plum

#764B6E · ΔE 0.4

Ultra Violet

#755172 · ΔE 3.3

Fire and Ice

#76597F · ΔE 7.4

Eggplant

#6D4A61 · ΔE 7.7

Summer Plum

#7B3C63 · ΔE 9.5

Plum Perfect

#8F6483 · ΔE 9.9

Taro

#5B435D · ΔE 10.8

Autumn Purple

#5D3D54 · ΔE 11.0

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #774C6F?

#774C6F is Passion, a deep purple with a warm undertone.

Is #774C6F warm or cool?

Passion reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Passion?

Passion works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Passion?

Passion pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Passion?

You can download Passion on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Passion?

The hex code is #774C6F. In RGB it's 119, 76, 111, and in HSL it's 311°, 22%, 38%.

← All colors