REDS

New

#764C4F

RGB 118, 76, 79 · HSL 356°, 22%, 38% · CMYK 0, 36, 33, 54

New is #764C4F in HEX — rgb(118, 76, 79), hsl(356°, 22%, 38%), cmyk(0%, 36%, 33%, 54%).

New pulls into the rich end of the reds spectrum — HSL 356°, 22%, 38%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#764C4F

RGB118, 76, 79

HSL356°, 22%, 38%

HSV356°, 36%, 46%

CMYK0, 36, 33, 54

Decimal7752783

CSS RGBrgb(118, 76, 79)

CSS HSLhsl(356, 22%, 38%)

Paint Matches — this color across 16 brands

Benjamin Moore

New HC-61

Exact match

Hallman-Lindsay

Madder historic-madder

ΔE 0.8 · #754C50

Vista Paint

Madder C-1321

ΔE 1.7 · #764F52

PPG

Chianti 13-06

ΔE 1.9 · #72494A

Valspar

Moving Melody 1009-5

ΔE 2.4 · #794A4D

Behr

Formal Maroon PPU1-14

ΔE 2.5 · #70474C

Dunn-Edwards

Burnt Crimson DEC705

ΔE 2.6 · #784D4C

Dulux

Cocobola S03E8

ΔE 3.3 · #78484A

Farrow & Ball

Preference Red 297

ΔE 4.2 · #6D4247

Sherwin-Williams

Alaea SW7579

ΔE 4.9 · #81585B

Kilz

Australian Shiraz LA150-02

ΔE 6.5 · #835C5F

IKEA

IKEA089 89

ΔE 8.4 · #6A443B

Kobra

Copper 46

ΔE 9.7 · #7B584C

RAL

Chestnut Brown 8015

ΔE 9.8 · #633A34

Colorhouse

Wood .05 Wood-05

ΔE 10.1 · #6F595D

Dutch Boy

Western Brown VS-9660

ΔE 14.7 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#764C4F

#4C7673

Analogous

#764C64

#764C4F

#765E4C

Triadic

#764C4F

#4E764C

#4C4E76

Split-Complementary

#764C4F

#4C765E

#4C6476

Tetradic

#764C4F

#64764C

#4C7673

#5E4C76

Monochromatic

#191011

#482E2F

#764C4F

#A26D70

#BF9B9E

Rectangle

#764C4F

#76734C

#4C7673

#4C4E76

Compound

#764C4F

#765E4C

#4C7673

#4C6476

Variations

Lighter

#9C6568

#B28E91

#D0BFC0

Darker

#5F3C3E

#42282A

#271718

Saturation

#675B5B

#764C4E

#9C262E

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

7.20:1

AAA

vs Black

2.92:1

Fail

Deuteranopia

#764C4F

#605D4E

Original → Simulated

Protanopia

#764C4F

#55554F

Original → Simulated

Tritanopia

#764C4F

#754E4F

Original → Simulated

Color Psychology

Bold · Energetic

New carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#986656

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#764C4F

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#856B7B

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3E6764

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #764C4F;

CSS — background

background-color: #764C4F;

CSS Variable

--color-new: #764C4F;

Tailwind v3 — config

colors: { 'new': '#764C4F' }

Tailwind — arbitrary

bg-[#764C4F] text-[#764C4F]

SCSS

$new: #764C4F;

Similar Colors

New London Burgundy

#754B4E · ΔE 0.4

Hodley Red

#774D4A · ΔE 3.6

Ruby Dusk

#6D4243 · ΔE 4.4

New Pilgrim Red

#674142 · ΔE 5.4

Love Affair

#85595D · ΔE 5.6

Carter Plum

#734450 · ΔE 6.0

Bordéaux Red

#6C4551 · ΔE 6.6

Dark Walnut

#674A4E · ΔE 6.6

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #764C4F?

#764C4F is New, a deep red with a warm undertone.

Is #764C4F warm or cool?

New reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with New?

New works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with New?

New pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download New?

You can download New on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for New?

The hex code is #764C4F. In RGB it's 118, 76, 79, and in HSL it's 356°, 22%, 38%.

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