PURPLES

Vintage Plum

#744F7B

RGB 116, 79, 123 · HSL 290°, 22%, 40% · CMYK 6, 36, 0, 52

Vintage Plum is #744F7B in HEX — rgb(116, 79, 123), hsl(290°, 22%, 40%), cmyk(6%, 36%, 0%, 52%).

Vintage Plum pulls into the rich end of the purples spectrum — HSL 290°, 22%, 40%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#744F7B

RGB116, 79, 123

HSL290°, 22%, 40%

HSV290°, 36%, 48%

CMYK6, 36, 0, 52

Decimal7622523

CSS RGBrgb(116, 79, 123)

CSS HSLhsl(290, 22%, 40%)

Paint Matches — this color across 16 brands

Behr

Vintage Plum BIC-35

Exact match

Dulux

Hyssop S45G8

ΔE 2.9 · #6C4976

Sherwin-Williams

Passionate Purple SW6981

ΔE 3.1 · #795484

RAL

Blue Lilac 4005

ΔE 4 · #6C4675

PPG

Perfectly Purple 1176-7

ΔE 4.5 · #694878

Kilz

Super Violet RH270

ΔE 5.5 · #6F5782

Benjamin Moore

Fire 1392

ΔE 6 · #775A80

Valspar

Purple Royalty 4009-10

ΔE 6 · #725889

Dunn-Edwards

Plum Power DE5985

ΔE 6.2 · #7E5E8D

Hallman-Lindsay

Magenta Red Lips 1194

ΔE 6.4 · #62416D

Vista Paint

Magenta Red Lips C-1193

ΔE 6.6 · #61416D

Kobra

Violet 26

ΔE 7.1 · #7B598F

Colorhouse

Create .06 Create-06

ΔE 12 · #5E3D5A

IKEA

IKEA063 63

ΔE 13.5 · #935E7C

Farrow & Ball

Pitch Blue 220

ΔE 21.1 · #636E8F

Dutch Boy

Royal Blue D-6740

ΔE 26.7 · #1D375C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

11/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#744F7B

#577C50

Analogous

#5F507C

#744F7B

#7C506D

Triadic

#744F7B

#7C7550

#507C75

Split-Complementary

#744F7B

#6D7C50

#507C5F

Tetradic

#744F7B

#7C5F50

#577C50

#506D7C

Monochromatic

#1D141F

#49324E

#744F7B

#9D73A5

#BEA2C3

Rectangle

#744F7B

#7C5057

#577C50

#507C75

Compound

#744F7B

#7C506D

#577C50

#507C5F

Variations

Lighter

#976AA0

#AF92B4

#CFC1D2

Darker

#5E3F64

#412B46

#261829

Saturation

#6A5F6D

#75507C

#8F28A4

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

6.67:1

vs Black

3.15:1

AA Large

Deuteranopia

#744F7B

#5A627B

Original → Simulated

Protanopia

#744F7B

#575776

Original → Simulated

Tritanopia

#744F7B

#705955

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Vintage Plum carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#966877

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#744F7B

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#846D9C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#486C41

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #744F7B;

CSS — background

background-color: #744F7B;

CSS Variable

--color-vintage-plum: #744F7B;

Tailwind v3 — config

colors: { 'vintage-plum': '#744F7B' }

Tailwind — arbitrary

bg-[#744F7B] text-[#744F7B]

SCSS

$vintage-plum: #744F7B;

Similar Colors

Fire and Ice

#76597F · ΔE 5.7

Passion Plum

#764B6E · ΔE 6.3

Ultra Violet

#755172 · ΔE 6.5

Your Majesty

#635083 · ΔE 8.3

Seduction

#6C598D · ΔE 8.8

Mystical Grape

#664B86 · ΔE 10.3

Mauve Bauhaus

#5E5384 · ΔE 10.4

Gentle Violet

#523C68 · ΔE 11.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #744F7B?

#744F7B is Vintage Plum, a mid-tone purple with a cool undertone.

Is #744F7B warm or cool?

Vintage Plum reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Vintage Plum?

Vintage Plum works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Vintage Plum?

Vintage Plum pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Vintage Plum?

You can download Vintage Plum on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Vintage Plum?

The hex code is #744F7B. In RGB it's 116, 79, 123, and in HSL it's 290°, 22%, 40%.

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