PINKS

Ruby Red

#701C52

RGB 112, 28, 82 · HSL 321°, 60%, 27% · CMYK 0, 75, 27, 56

Ruby Red is #701C52 in HEX — rgb(112, 28, 82), hsl(321°, 60%, 27%), cmyk(0%, 75%, 27%, 56%).

Ruby Red pulls into the deep end of the pinks spectrum — HSL 321°, 60%, 27%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#701C52

RGB112, 28, 82

HSL321°, 60%, 27%

HSV321°, 75%, 44%

CMYK0, 75, 27, 56

Decimal7347282

CSS RGBrgb(112, 28, 82)

CSS HSLhsl(321, 60%, 27%)

Paint Matches — this color across 16 brands

Behr

Ruby Red 120D-7

Exact match

Dulux

Opulent Pink S49F9

ΔE 10 · #853864

Kilz

Satin Flower LA280-01

ΔE 10.3 · #812A51

Vista Paint

Berry Patch C-1151

ΔE 10.3 · #83335A

Hallman-Lindsay

Berry Patch 1152

ΔE 12.3 · #84395D

Colorhouse

Petal .07 Petal-07

ΔE 12.7 · #652F53

Benjamin Moore

Summer 2074-20

ΔE 12.8 · #7C3D64

Sherwin-Williams

Framboise SW6566

ΔE 13.2 · #7C3655

Dunn-Edwards

Passionate Plum DEA144

ΔE 15 · #753A58

RAL

Traffic Purple 4006

ΔE 16 · #A03472

PPG

Magic Magenta 1180-7

ΔE 16.6 · #7F4774

Valspar

Brown Cherry 1009-7

ΔE 20.2 · #81465D

Kobra

Fuchsia 22

ΔE 23.4 · #A25877

IKEA

IKEA063 63

ΔE 25.9 · #935E7C

Farrow & Ball

Preference Red 297

ΔE 29.1 · #6D4247

Dutch Boy

Maroon D-6773

ΔE 37.3 · #4F2318

Light Reflectance & Undertone

Light Reflectance Value (LRV)

5/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#701C52

#1C6E38

Analogous

#621C6E

#701C52

#6E1C28

Triadic

#701C52

#516E1C

#1C516E

Split-Complementary

#701C52

#286E1C

#1C6E62

Tetradic

#701C52

#6E621C

#1C6E38

#1C286E

Monochromatic

#14050F

#310C24

#701C52

#AB2B7E

#D350A5

Rectangle

#701C52

#6E381C

#1C6E38

#1C516E

Compound

#701C52

#6E1C28

#1C6E38

#1C6E62

Variations

Lighter

#AA2A7D

#C856A0

#D9A2C6

Darker

#5A1441

#3F0D2D

#25071B

Saturation

#513849

#6E1C51

#7C0E55

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

10.62:1

AAA

vs Black

1.98:1

Fail

Deuteranopia

#701C52

#484A51

Original → Simulated

Protanopia

#701C52

#36364D

Original → Simulated

Tritanopia

#701C52

#6D2D2C

Original → Simulated

Color Psychology

Soft · Romantic

Ruby Red strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#934259

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#701C52

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#81477D

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8EB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#1D5832

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #701C52;

CSS — background

background-color: #701C52;

CSS Variable

--color-ruby-red: #701C52;

Tailwind v3 — config

colors: { 'ruby-red': '#701C52' }

Tailwind — arbitrary

bg-[#701C52] text-[#701C52]

SCSS

$ruby-red: #701C52;

Similar Colors

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#7B3C63 · ΔE 12.6

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#7F3B5F · ΔE 12.6

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#602E4E · ΔE 14.9

Pre-Dawn Sky

#9F487D · ΔE 17.1

Twilight Magenta

#9B4A80 · ΔE 17.2

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#A0365F · ΔE 18.6

Berry Fizz

#9E3F62 · ΔE 18.7

Grape Juice

#62334A · ΔE 19.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #701C52?

#701C52 is Ruby Red, a deep pink with a warm undertone.

Is #701C52 warm or cool?

Ruby Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Ruby Red?

Ruby Red works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Ruby Red?

Ruby Red pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Ruby Red?

You can download Ruby Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Ruby Red?

The hex code is #701C52. In RGB it's 112, 28, 82, and in HSL it's 321°, 60%, 27%.

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