PURPLES

Concord Jam

#695A82

RGB 105, 90, 130 · HSL 263°, 18%, 43% · CMYK 19, 31, 0, 49

Concord Jam is #695A82 in HEX — rgb(105, 90, 130), hsl(263°, 18%, 43%), cmyk(19%, 31%, 0%, 49%).

Concord Jam pulls into the rich end of the purples spectrum — HSL 263°, 18%, 43%. The neutral saturation makes it near-neutral and forgiving, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#695A82

RGB105, 90, 130

HSL263°, 18%, 43%

HSV263°, 31%, 51%

CMYK19, 31, 0, 49

Decimal6904450

CSS RGBrgb(105, 90, 130)

CSS HSLhsl(263, 18%, 43%)

Paint Matches — this color across 16 brands

Dunn-Edwards

Concord Jam DE5964

Exact match

Dulux

Grape Expectations S44E7

ΔE 1.5 · #69587E

Behr

Vigorous Violet PPU16-2

ΔE 2.6 · #645681

Kilz

Super Violet RH270

ΔE 3.9 · #6F5782

Valspar

Purple Valley 1001-5A

ΔE 4.6 · #6F6183

Benjamin Moore

Fire 1392

ΔE 5.7 · #775A80

PPG

Purple Grapes 1175-6

ΔE 6.1 · #736993

Sherwin-Williams

African Violet SW6982

ΔE 6.8 · #665385

Vista Paint

Purple Spire C-1248

ΔE 8.4 · #706C9B

Hallman-Lindsay

Purple Spire 1249

ΔE 9.1 · #746F9D

Kobra

Violet 26

ΔE 10.9 · #7B598F

RAL

Pearl Violet 4011

ΔE 11 · #8673A1

Farrow & Ball

Pitch Blue 220

ΔE 12.2 · #636E8F

Colorhouse

Create .06 Create-06

ΔE 14.5 · #5E3D5A

IKEA

IKEA122 122

ΔE 16.1 · #3A5170

Dutch Boy

Royal Blue D-6740

ΔE 22 · #1D375C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

12/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#695A82

#72815A

Analogous

#5A5F81

#695A82

#7D5A81

Triadic

#695A82

#81695A

#5A8169

Split-Complementary

#695A82

#817D5A

#5F815A

Tetradic

#695A82

#815A5F

#72815A

#5A817D

Monochromatic

#201B27

#443B54

#695A82

#8F81A7

#B7AEC7

Rectangle

#695A82

#815A72

#72815A

#5A8169

Compound

#695A82

#7D5A81

#72815A

#5F815A

Variations

Lighter

#8676A0

#A59AB5

#CBC6D3

Darker

#544768

#3A3048

#211C2A

Saturation

#6C6874

#695A81

#5F2DAE

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

6.20:1

vs Black

3.39:1

AA Large

Deuteranopia

#695A82

#596482

Original → Simulated

Protanopia

#695A82

#5D5D7E

Original → Simulated

Tritanopia

#695A82

#65625E

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Concord Jam carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#8E707D

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#695A82

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#7B75A1

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EAEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#637546

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #695A82;

CSS — background

background-color: #695A82;

CSS Variable

--color-concord-jam: #695A82;

Tailwind v3 — config

colors: { 'concord-jam': '#695A82' }

Tailwind — arbitrary

bg-[#695A82] text-[#695A82]

SCSS

$concord-jam: #695A82;

Similar Colors

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#76597F · ΔE 5.7

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Mauve Bauhaus

#5E5384 · ΔE 6.5

Seduction

#6C598D · ΔE 7.3

Your Majesty

#635083 · ΔE 7.9

Dark Lilac

#544D6D · ΔE 8.3

Cupid's Dart

#7D6685 · ΔE 8.4

Bistro Blue

#53588A · ΔE 9.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #695A82?

#695A82 is Concord Jam, a mid-tone purple with a cool undertone.

Is #695A82 warm or cool?

Concord Jam reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Concord Jam?

Concord Jam works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Concord Jam?

Concord Jam pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Concord Jam?

You can download Concord Jam on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Concord Jam?

The hex code is #695A82. In RGB it's 105, 90, 130, and in HSL it's 263°, 18%, 43%.

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