PINKS

Primitive Plum

#663C55

RGB 102, 60, 85 · HSL 324°, 26%, 32% · CMYK 0, 41, 17, 60

Primitive Plum is #663C55 in HEX — rgb(102, 60, 85), hsl(324°, 26%, 32%), cmyk(0%, 41%, 17%, 60%).

Primitive Plum pulls into the rich end of the pinks spectrum — HSL 324°, 26%, 32%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#663C55

RGB102, 60, 85

HSL324°, 26%, 32%

HSV324°, 41%, 40%

CMYK0, 41, 17, 60

Decimal6700117

CSS RGBrgb(102, 60, 85)

CSS HSLhsl(324, 26%, 32%)

Paint Matches — this color across 16 brands

Dunn-Edwards

Primitive Plum DEA195

Exact match

Dulux

Violet Posy S46F9

ΔE 2.7 · #60384E

Kilz

Aged To Perfection LA290-02

ΔE 2.7 · #6B4157

RAL

Red Lilac 4001

ΔE 2.9 · #6D3F5B

PPG

Love Potion 1179-7

ΔE 4 · #603E53

Benjamin Moore

Grape 2074-10

ΔE 4.1 · #63344B

Vista Paint

Purple Stiletto C-1172

ΔE 4.7 · #5F3E52

Hallman-Lindsay

Noble Honor 1166

ΔE 4.8 · #69354F

Sherwin-Williams

Mature Grape SW6286

ΔE 4.8 · #5F3F54

Behr

Japanese Maple 120F-6

ΔE 4.9 · #654153

Colorhouse

Create .06 Create-06

ΔE 5.1 · #5E3D5A

Valspar

Poetic Purple 1010-8

ΔE 5.7 · #5D3A4B

Farrow & Ball

Brinjal 222

ΔE 11.3 · #5D3B42

IKEA

IKEA160 160

ΔE 15.8 · #4D3E45

Kobra

Red 17

ΔE 15.8 · #583F40

Dutch Boy

Western Brown VS-9660

ΔE 22.9 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#663C55

#3C674D

Analogous

#633C67

#663C55

#673C41

Triadic

#663C55

#56673C

#3C5667

Split-Complementary

#663C55

#41673C

#3C6763

Tetradic

#663C55

#67633C

#3C674D

#3C4167

Monochromatic

#10090D

#37202E

#663C55

#97597E

#B785A3

Rectangle

#663C55

#674D3C

#3C674D

#3C5667

Compound

#663C55

#673C41

#3C674D

#3C6763

Variations

Lighter

#93567A

#AE809C

#CDB7C5

Darker

#532F45

#3A202F

#22121C

Saturation

#584B53

#673C56

#851E5C

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

8.96:1

AAA

vs Black

2.34:1

Fail

Deuteranopia

#663C55

#4E4F54

Original → Simulated

Protanopia

#663C55

#454552

Original → Simulated

Tritanopia

#663C55

#644241

Original → Simulated

Color Psychology

Soft · Romantic

Primitive Plum strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#8C5A5B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#663C55

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#795F7F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#345742

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #663C55;

CSS — background

background-color: #663C55;

CSS Variable

--color-primitive-plum: #663C55;

Tailwind v3 — config

colors: { 'primitive-plum': '#663C55' }

Tailwind — arbitrary

bg-[#663C55] text-[#663C55]

SCSS

$primitive-plum: #663C55;

Similar Colors

Grape Juice

#62334A · ΔE 4.4

Autumn Purple

#5D3D54 · ΔE 4.5

Eggplant

#6D4A61 · ΔE 6.0

Dark Burgundy

#663347 · ΔE 6.6

Jester

#5A3646 · ΔE 6.7

Elderberry Wine

#602E4E · ΔE 6.9

Taro

#5B435D · ΔE 8.2

Bordéaux Red

#6C4551 · ΔE 8.5

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #663C55?

#663C55 is Primitive Plum, a deep pink with a warm undertone.

Is #663C55 warm or cool?

Primitive Plum reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Primitive Plum?

Primitive Plum works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Primitive Plum?

Primitive Plum pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Primitive Plum?

You can download Primitive Plum on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Primitive Plum?

The hex code is #663C55. In RGB it's 102, 60, 85, and in HSL it's 324°, 26%, 32%.

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