PURPLES

July Ruby

#661F54

RGB 102, 31, 84 · HSL 315°, 53%, 26% · CMYK 0, 70, 18, 60

July Ruby is #661F54 in HEX — rgb(102, 31, 84), hsl(315°, 53%, 26%), cmyk(0%, 70%, 18%, 60%).

July Ruby pulls into the deep end of the purples spectrum — HSL 315°, 53%, 26%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#661F54

RGB102, 31, 84

HSL315°, 53%, 26%

HSV315°, 70%, 40%

CMYK0, 70, 18, 60

Decimal6692692

CSS RGBrgb(102, 31, 84)

CSS HSLhsl(315, 53%, 26%)

Paint Matches — this color across 16 brands

Behr

July Ruby BIC-51

Exact match

Colorhouse

Petal .07 Petal-07

ΔE 10.4 · #652F53

Dulux

Purple Celebration SB8H9

ΔE 11.1 · #6B3967

Benjamin Moore

Summer 2074-20

ΔE 12.5 · #7C3D64

Vista Paint

Berry Patch C-1151

ΔE 13.2 · #83335A

Hallman-Lindsay

Berry Light 1180

ΔE 13.2 · #673B66

Kilz

Satin Flower LA280-01

ΔE 14.3 · #812A51

Sherwin-Williams

Framboise SW6566

ΔE 14.8 · #7C3655

Dunn-Edwards

Passionate Plum DEA144

ΔE 14.9 · #753A58

PPG

Magic Magenta 1180-7

ΔE 15.1 · #7F4774

RAL

Blue Lilac 4005

ΔE 17.4 · #6C4675

Valspar

Berry Brown 1010-7

ΔE 19.9 · #673649

Kobra

Violet 26

ΔE 24.2 · #7B598F

IKEA

IKEA063 63

ΔE 25.7 · #935E7C

Farrow & Ball

Brinjal 222

ΔE 28.4 · #5D3B42

Dutch Boy

Royal Blue D-6740

ΔE 35.9 · #1D375C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#661F54

#1F6531

Analogous

#541F65

#661F54

#651F31

Triadic

#661F54

#54651F

#1F5465

Split-Complementary

#661F54

#31651F

#1F6554

Tetradic

#661F54

#65541F

#1F6531

#1F3165

Monochromatic

#140610

#2B0D23

#661F54

#A03184

#CA53AD

Rectangle

#661F54

#65311F

#1F6531

#1F5465

Compound

#661F54

#651F31

#1F6531

#1F6554

Variations

Lighter

#9F3184

#C15BA7

#D5A4C9

Darker

#531844

#3A0F2F

#22081C

Saturation

#4D3848

#651F54

#75105C

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

11.12:1

AAA

vs Black

1.89:1

Fail

Deuteranopia

#661F54

#424653

Original → Simulated

Protanopia

#661F54

#34344F

Original → Simulated

Tritanopia

#661F54

#622F2C

Original → Simulated

Color Psychology

Sophisticated · Imaginative

July Ruby carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#8C445A

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#661F54

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#79497E

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#1F522C

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #661F54;

CSS — background

background-color: #661F54;

CSS Variable

--color-july-ruby: #661F54;

Tailwind v3 — config

colors: { 'july-ruby': '#661F54' }

Tailwind — arbitrary

bg-[#661F54] text-[#661F54]

SCSS

$july-ruby: #661F54;

Similar Colors

Summer Plum

#7B3C63 · ΔE 12.2

Elderberry Wine

#602E4E · ΔE 12.6

Mulberry

#7F3B5F · ΔE 13.5

Grape Juice

#62334A · ΔE 17.8

Twilight Magenta

#9B4A80 · ΔE 18.5

Dark Burgundy

#663347 · ΔE 19.0

Passion Plum

#764B6E · ΔE 19.1

Pre-Dawn Sky

#9F487D · ΔE 19.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #661F54?

#661F54 is July Ruby, a deep purple with a warm undertone.

Is #661F54 warm or cool?

July Ruby reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with July Ruby?

July Ruby works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with July Ruby?

July Ruby pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download July Ruby?

You can download July Ruby on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for July Ruby?

The hex code is #661F54. In RGB it's 102, 31, 84, and in HSL it's 315°, 53%, 26%.

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