BLUES

Berry Jam

#4940B6

RGB 73, 64, 182 · HSL 245°, 48%, 48% · CMYK 60, 65, 0, 29

Berry Jam is #4940B6 in HEX — rgb(73, 64, 182), hsl(245°, 48%, 48%), cmyk(60%, 65%, 0%, 29%).

Berry Jam pulls into the mid-tone end of the blues spectrum — HSL 245°, 48%, 48%. The balanced saturation makes it confident without overpowering, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#4940B6

RGB73, 64, 182

HSL245°, 48%, 48%

HSV245°, 65%, 71%

CMYK60, 65, 0, 29

Decimal4800694

CSS RGBrgb(73, 64, 182)

CSS HSLhsl(245, 48%, 48%)

Paint Matches — this color across 16 brands

Behr

Berry Jam 640B-7

Exact match

Dutch Boy

Blue Royale VS-9550

ΔE 23.7 · #243F90

Colorhouse

Petal .05 Petal-05

ΔE 30.5 · #1F4992

Vista Paint

Petulant Pat K-64

ΔE 31.8 · #50498A

PPG

Crushed Velvet 1245-7

ΔE 32.4 · #445397

RAL

Signal Blue 5005

ΔE 32.8 · #1E2D6E

Dunn-Edwards

Mardi Gras DE5943

ΔE 34.1 · #665D9E

Hallman-Lindsay

Blue Highlight 613

ΔE 34.1 · #324A8B

Dulux

Purple Geisha SB8G7

ΔE 34.4 · #54518F

Benjamin Moore

Scandinavian 2068-30

ΔE 34.4 · #4F4F8D

Kobra

Violet 25

ΔE 37.1 · #776BAB

Valspar

Rollick 4003-10C

ΔE 38.8 · #745A92

Kilz

Superstition RH250

ΔE 40.2 · #604C7F

Sherwin-Williams

Fully Purple SW6983

ΔE 41.1 · #514C7E

IKEA

IKEA128 128

ΔE 43.1 · #4A72B0

Farrow & Ball

Pitch Blue 220

ΔE 55.5 · #636E8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

8/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureCool MasstoneBlue UndertoneViolet

Reads as a cool blue with a violet undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#4940B6

#ABB540

Analogous

#4071B5

#4940B6

#8440B5

Triadic

#4940B6

#B54940

#40B549

Split-Complementary

#4940B6

#B58440

#71B540

Tetradic

#4940B6

#B54071

#ABB540

#40B584

Monochromatic

#1C1844

#322C7D

#4940B6

#7B73CE

#B0ACE2

Rectangle

#4940B6

#B540AB

#ABB540

#40B549

Compound

#4940B6

#8440B5

#ABB540

#71B540

Variations

Lighter

#6A62C8

#948FD0

#C4C1E0

Darker

#393193

#262067

#15123D

Saturation

#6C698C

#4940B5

#2F20D5

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

7.80:1

AAA

vs Black

2.69:1

Fail

Deuteranopia

#4940B6

#0056B6

Original → Simulated

Protanopia

#4940B6

#4242AC

Original → Simulated

Tritanopia

#4940B6

#33604E

Original → Simulated

Color Psychology

Focused · Cooling

Berry Jam lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#765DA4

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#4940B6

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#6362C8

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#E9E9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#8B923E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #4940B6;

CSS — background

background-color: #4940B6;

CSS Variable

--color-berry-jam: #4940B6;

Tailwind v3 — config

colors: { 'berry-jam': '#4940B6' }

Tailwind — arbitrary

bg-[#4940B6] text-[#4940B6]

SCSS

$berry-jam: #4940B6;

Similar Colors

Scandinavian Blue

#4E4E8C · ΔE 34.3

Twilight Blue

#365496 · ΔE 35.1

Warriors Blue

#00498D · ΔE 35.2

Evening Blue

#004E93 · ΔE 35.5

Mystical Grape

#664B86 · ΔE 35.5

Delphinium

#304C89 · ΔE 37.1

Blue

#233872 · ΔE 37.4

Big Country Blue

#0066B1 · ΔE 37.7

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #4940B6?

#4940B6 is Berry Jam, a mid-tone blue with a cool undertone.

Is #4940B6 warm or cool?

Berry Jam reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Berry Jam?

Berry Jam works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with Berry Jam?

Berry Jam pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download Berry Jam?

You can download Berry Jam on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Berry Jam?

The hex code is #4940B6. In RGB it's 73, 64, 182, and in HSL it's 245°, 48%, 48%.

← All colors