REDS

Rhinoceros Beetle

#440011

RGB 68, 0, 17 · HSL 345°, 100%, 13% · CMYK 0, 100, 75, 73

Rhinoceros Beetle is #440011 in HEX — rgb(68, 0, 17), hsl(345°, 100%, 13%), cmyk(0%, 100%, 75%, 73%).

Rhinoceros Beetle pulls into the deep end of the reds spectrum — HSL 345°, 100%, 13%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#440011

RGB68, 0, 17

HSL345°, 100%, 13%

HSV345°, 100%, 27%

CMYK0, 100, 75, 73

Decimal4456465

CSS RGBrgb(68, 0, 17)

CSS HSLhsl(345, 100%, 13%)

Paint Matches — this color across 16 brands

RAL

Wine Red 3005

ΔE 11.8 · #5E2129

Behr

Florence Red BXC-76

ΔE 14.6 · #652732

Colorhouse

Wood .04 Wood-04

ΔE 14.8 · #67272A

Benjamin Moore

Classic HC-182

ΔE 16.4 · #6A191B

Sherwin-Williams

Sun Dried Tomato SW7585

ΔE 16.4 · #692B2B

Dutch Boy

Maroon D-6773

ΔE 16.5 · #4F2318

Dulux

Very Cherry S02F9

ΔE 16.9 · #722933

Vista Paint

Wendy Way K-1128

ΔE 17.3 · #682F34

Kilz

Francesca LA110-02

ΔE 20.1 · #7E2A37

Hallman-Lindsay

Sophistication 115

ΔE 21.1 · #713545

Valspar

Spanish Tile 1010-5

ΔE 21.3 · #683839

Dunn-Edwards

Garnet Evening DEA147

ΔE 22.3 · #763B42

IKEA

IKEA102 102

ΔE 22.3 · #7E3738

PPG

Merlot 13-04

ΔE 24 · #723F45

Farrow & Ball

Brinjal 222

ΔE 25.1 · #5D3B42

Kobra

Red 17

ΔE 28.3 · #583F40

Light Reflectance & Undertone

Light Reflectance Value (LRV)

1/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#440011

#004232

Analogous

#420032

#440011

#421100

Triadic

#440011

#114200

#001142

Split-Complementary

#440011

#004211

#003242

Tetradic

#440011

#324200

#004232

#110042

Monochromatic

#1A0006

#440011

#8F0024

#DB0037

Rectangle

#440011

#423200

#004232

#001142

Compound

#440011

#421100

#004232

#003242

Variations

Lighter

#9B0027

#E11246

#E87B96

Darker

#35000D

#240009

#150005

Saturation

#2B171C

#420011

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

16.75:1

AAA

vs Black

1.25:1

Fail

Deuteranopia

#440011

#2B270E

Original → Simulated

Protanopia

#440011

#19190F

Original → Simulated

Tritanopia

#440011

#43070C

Original → Simulated

Color Psychology

Bold · Energetic

Rhinoceros Beetle carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#722D28

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#440011

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#60324C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#095340

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #440011;

CSS — background

background-color: #440011;

CSS Variable

--color-rhinoceros-beetle: #440011;

Tailwind v3 — config

colors: { 'rhinoceros-beetle': '#440011' }

Tailwind — arbitrary

bg-[#440011] text-[#440011]

SCSS

$rhinoceros-beetle: #440011;

Similar Colors

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#69181A · ΔE 16.2

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#662A25 · ΔE 16.8

Bewitched

#582F2F · ΔE 19.0

Radicchio

#693541 · ΔE 20.7

Dinner Party

#763637 · ΔE 20.7

Carriage Red

#713128 · ΔE 20.8

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#73383F · ΔE 21.1

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #440011?

#440011 is Rhinoceros Beetle, a near-black red with a warm undertone.

Is #440011 warm or cool?

Rhinoceros Beetle reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Rhinoceros Beetle?

Rhinoceros Beetle works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Rhinoceros Beetle?

Rhinoceros Beetle pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Rhinoceros Beetle?

You can download Rhinoceros Beetle on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Rhinoceros Beetle?

The hex code is #440011. In RGB it's 68, 0, 17, and in HSL it's 345°, 100%, 13%.

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