NEUTRALS

Bitter Chocolate

#393432

RGB 57, 52, 50 · HSL 17°, 7%, 21% · CMYK 0, 9, 12, 78

Bitter Chocolate is #393432 in HEX — rgb(57, 52, 50), hsl(17°, 7%, 21%), cmyk(0%, 9%, 12%, 78%).

Bitter Chocolate pulls into the deep end of the neutrals spectrum — HSL 17°, 7%, 21%. The neutral saturation makes it near-neutral and forgiving, and the hue reads cool. In interior projects it shines on main walls, trims, ceilings — versatile across nearly any style. Reads best alongside soft whites, natural wood, matte black trim, linen.

Color Codes

HEX#393432

RGB57, 52, 50

HSL17°, 7%, 21%

HSV17°, 12%, 22%

CMYK0, 9, 12, 78

Decimal3748914

CSS RGBrgb(57, 52, 50)

CSS HSLhsl(17, 7%, 21%)

Paint Matches — this color across 16 brands

Behr

Bitter Chocolate 790B-7

Exact match

Dulux

Spanish Eyes SN4G9

ΔE 0.5 · #3A3432

Benjamin Moore

Espresso CSP-30

ΔE 2 · #3C3331

Kilz

Rebel RM260

ΔE 2.4 · #373632

Kobra

Black 44

ΔE 2.5 · #383737

Farrow & Ball

Pitch Black 256

ΔE 2.6 · #3B3938

RAL

Umbra Grey 7022

ΔE 2.6 · #332F2C

Vista Paint

Carbon Copy K-816

ΔE 2.9 · #3C3731

Sherwin-Williams

Black Magic SW6991

ΔE 3.2 · #323132

Dunn-Edwards

Black DEA187

ΔE 3.3 · #3B3A3A

Hallman-Lindsay

Sayward Pine historic-sayward-pine

ΔE 3.4 · #383839

IKEA

IKEA186 186

ΔE 3.5 · #302F2F

Colorhouse

Nourish .06 Nourish-06

ΔE 4.6 · #313536

PPG

Black Magic 1001-7

ΔE 5.6 · #414040

Dutch Boy

Dark Chocolate D-6782

ΔE 6.3 · #392A27

Valspar

Dark Kettle Black 4011-2

ΔE 6.6 · #3F4043

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstoneOrange UndertoneYellow

A near-neutral with a subtle neutral yellow undertone — it will pick up colour from surrounding surfaces and shift noticeably under different light.

Color Theory

Complementary

#393432

#323739

Analogous

#393233

#393432

#393832

Triadic

#393432

#323934

#343239

Split-Complementary

#393432

#323938

#323339

Tetradic

#393432

#333932

#323739

#383239

Monochromatic

#0E0C0C

#100F0E

#393432

#625955

#8B7E79

Rectangle

#393432

#373932

#323739

#343239

Compound

#393432

#393832

#323739

#323339

Variations

Lighter

#645B57

#8D837F

#BCB7B5

Darker

#2E2928

#201C1B

#131110

Saturation

#373534

#393432

#522919

Interior Use

Best Rooms

living rooms, bedrooms, kitchens

Best Uses

main walls, trim, accents

Pairs With

soft whites, natural wood, brass, matte black trim

Accessibility (WCAG)

vs White

12.27:1

AAA

vs Black

1.71:1

Fail

Deuteranopia

#393432

#363632

Original → Simulated

Protanopia

#393432

#353532

Original → Simulated

Tritanopia

#393432

#393434

Original → Simulated

Color Psychology

Quiet · Versatile

Bitter Chocolate gets out of the way so the architecture and the people in the room do the work. The right neutral is never a default — it reads warm or cool, dusty or sharp depending on its undertone, and that undertone is what makes or breaks the room.

SymbolismBalance, sophistication, calm

PersonalityAdaptable, considered, timeless

versatileneutraltimelessbackdroptrimwall

How it looks under different light

#6A5441

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#393432

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#575965

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#223339

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #393432;

CSS — background

background-color: #393432;

CSS Variable

--color-bitter-chocolate: #393432;

Tailwind v3 — config

colors: { 'bitter-chocolate': '#393432' }

Tailwind — arbitrary

bg-[#393432] text-[#393432]

SCSS

$bitter-chocolate: #393432;

Similar Colors

Black Beauty

#393736 · ΔE 1.9

Espresso Bean

#3B3230 · ΔE 2.0

Onyx

#353434 · ΔE 2.4

Universal Black

#353435 · ΔE 2.8

Carbon Copy

#383537 · ΔE 2.9

Twilight Zone

#343435 · ΔE 3.1

Jet Black

#333334 · ΔE 3.2

Bucktrout Brown

#352D2B · ΔE 3.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #393432?

#393432 is Bitter Chocolate, a deep neutral with a cool undertone.

Is #393432 warm or cool?

Bitter Chocolate reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Bitter Chocolate?

Bitter Chocolate works well in living rooms, bedrooms, kitchens. Designers typically use it for main walls, trim, accents.

What colors pair well with Bitter Chocolate?

Bitter Chocolate pairs naturally with soft whites, natural wood, brass, matte black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Bitter Chocolate?

You can download Bitter Chocolate on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Bitter Chocolate?

The hex code is #393432. In RGB it's 57, 52, 50, and in HSL it's 17°, 7%, 21%.

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