BLUES

New

#365574

RGB 54, 85, 116 · HSL 210°, 36%, 33% · CMYK 53, 27, 0, 55

New is #365574 in HEX — rgb(54, 85, 116), hsl(210°, 36%, 33%), cmyk(53%, 27%, 0%, 55%).

New pulls into the rich end of the blues spectrum — HSL 210°, 36%, 33%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#365574

RGB54, 85, 116

HSL210°, 36%, 33%

HSV210°, 53%, 45%

CMYK53, 27, 0, 55

Decimal3560820

CSS RGBrgb(54, 85, 116)

CSS HSLhsl(210, 36%, 33%)

Paint Matches — this color across 16 brands

Benjamin Moore

New 805

Exact match

Dulux

Aerostatics S37E8

ΔE 1.3 · #355576

Dunn-Edwards

Blue Earth DE5853

ΔE 1.4 · #375673

Vista Paint

Happy Tune C-647

ΔE 1.5 · #315472

Hallman-Lindsay

Happy Tune 648

ΔE 2.3 · #345875

IKEA

IKEA122 122

ΔE 2.7 · #3A5170

Kilz

Thunder Night RC100-01

ΔE 3 · #3A5578

Behr

Velvet Rope MQ5-58

ΔE 3.2 · #37546E

Valspar

Indigo Cloth 4009-7

ΔE 3.5 · #3D5872

PPG

Celestial Blue 1156-7

ΔE 4 · #2C4D69

Sherwin-Williams

Regatta SW6517

ΔE 6.5 · #215772

RAL

Brillant Blue 5007

ΔE 8.4 · #3E5F8A

Kobra

Blue 31

ΔE 10.1 · #334059

Farrow & Ball

Stiffkey Blue 281

ΔE 11.2 · #4D5B6A

Colorhouse

Wool .06 Wool-06

ΔE 13.6 · #485761

Dutch Boy

Royal Blue D-6740

ΔE 13.8 · #1D375C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

9/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureCool MasstoneBlue UndertoneViolet

Reads as a cool blue with a violet undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#365574

#725436

Analogous

#367272

#365574

#363672

Triadic

#365574

#723654

#547236

Split-Complementary

#365574

#723636

#727236

Tetradic

#365574

#723672

#725436

#367236

Monochromatic

#080D11

#1D2E3E

#365574

#4E7AA6

#7FA1C3

Rectangle

#365574

#543672

#725436

#547236

Compound

#365574

#363672

#725436

#727236

Variations

Lighter

#4C76A1

#7998B8

#B4C3D2

Darker

#2A435D

#1C2E41

#101B26

Saturation

#4B545D

#365472

#1B548D

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

7.75:1

AAA

vs Black

2.71:1

Fail

Deuteranopia

#365574

#425075

Original → Simulated

Protanopia

#365574

#515171

Original → Simulated

Tritanopia

#365574

#325A56

Original → Simulated

Color Psychology

Focused · Cooling

New lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#686C72

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#365574

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#557196

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#E9EBEC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#5D4832

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #365574;

CSS — background

background-color: #365574;

CSS Variable

--color-new: #365574;

Tailwind v3 — config

colors: { 'new': '#365574' }

Tailwind — arbitrary

bg-[#365574] text-[#365574]

SCSS

$new: #365574;

Similar Colors

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#355473 · ΔE 0.4

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#445772 · ΔE 4.3

Champion Cobalt

#264864 · ΔE 6.0

Blue Danube

#2D5970 · ΔE 7.0

Downpour Blue

#254669 · ΔE 7.0

Kensington Blue

#4B5A71 · ΔE 7.1

Hudson Bay

#3F5266 · ΔE 7.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #365574?

#365574 is New, a deep blue with a cool undertone.

Is #365574 warm or cool?

New reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with New?

New works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with New?

New pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download New?

You can download New on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for New?

The hex code is #365574. In RGB it's 54, 85, 116, and in HSL it's 210°, 36%, 33%.

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