GREENS

Amazon

#01713B

RGB 1, 113, 59 · HSL 151°, 98%, 22% · CMYK 99, 0, 48, 56

Amazon is #01713B in HEX — rgb(1, 113, 59), hsl(151°, 98%, 22%), cmyk(99%, 0%, 48%, 56%).

Amazon pulls into the deep end of the greens spectrum — HSL 151°, 98%, 22%. The saturated saturation makes it bold and immediate, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, libraries — for grounding, restorative spaces. Reads best alongside soft white walls, oak floors, brass, warm clay accents.

Color Codes

HEX#01713B

RGB1, 113, 59

HSL151°, 98%, 22%

HSV151°, 99%, 44%

CMYK99, 0, 48, 56

Decimal94523

CSS RGBrgb(1, 113, 59)

CSS HSLhsl(151, 98%, 22%)

Paint Matches — this color across 16 brands

Benjamin Moore

Amazon 2037-10

Exact match

Behr

Forest Rain S-H-480

ΔE 3.2 · #17753A

PPG

Blarney Stone 1226-7

ΔE 3.4 · #027944

Dulux

Gremlin S25G9

ΔE 4 · #127B42

Sherwin-Williams

Greenbelt SW6927

ΔE 4.7 · #017244

Vista Paint

Forever Green K-296

ΔE 5 · #1F7D43

RAL

Emerald Green 6001

ΔE 6.9 · #287233

Kilz

Magical Hummingbird RH120

ΔE 7.4 · #2B834C

Dunn-Edwards

Lucky Clover DEA130

ΔE 8.1 · #006940

Hallman-Lindsay

Tingle 732

ΔE 8.7 · #2B7B37

Valspar

Luscious Green 6010-7

ΔE 9.8 · #238848

Colorhouse

Thrive .06 Thrive-06

ΔE 10 · #128458

Dutch Boy

Jade Green D-6756

ΔE 10.8 · #1E6A43

Kobra

Green 35

ΔE 12.5 · #007856

IKEA

IKEA195 195

ΔE 16.9 · #286A4C

Farrow & Ball

Calke Green 34

ΔE 32.7 · #768769

Light Reflectance & Undertone

Light Reflectance Value (LRV)

12/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureCool MasstoneTeal UndertoneGreen

Reads as a cool teal with a green undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#01713B

#6F0136

Analogous

#016F03

#01713B

#016D6F

Triadic

#01713B

#3A016F

#6F3A01

Split-Complementary

#01713B

#6F016D

#6F0301

Tetradic

#01713B

#03016F

#6F0136

#6D6F01

Monochromatic

#00190D

#002312

#01713B

#02BB61

#0DFD89

Rectangle

#01713B

#01366F

#6F0136

#6F3A01

Compound

#01713B

#016D6F

#6F0136

#6F0301

Variations

Lighter

#02BE63

#24EB8B

#8AE9BB

Darker

#005A2E

#003E20

#002413

Saturation

#284939

#016F3A

#01703A

Interior Use

Best Rooms

bedrooms, bathrooms, libraries

Best Uses

main walls, cabinetry, soft furniture

Pairs With

soft white walls, oak floors, brass, warm clay accents

Accessibility (WCAG)

vs White

6.13:1

vs Black

3.43:1

AA Large

Deuteranopia

#01713B

#5E583E

Original → Simulated

Protanopia

#01713B

#686845

Original → Simulated

Tritanopia

#01713B

#21696B

Original → Simulated

Color Psychology

Calm · Restorative

Amazon sits in the part of the spectrum the eye relaxes into. Designers reach for green when a room needs to feel like a refuge — bedrooms, libraries, bathrooms — because it lowers visual blood-pressure without flattening the space.

SymbolismGrowth, balance, nature

PersonalitySteady, grounded, thoughtful

calmnaturerestorativebalancebedroomlibrary

How it looks under different light

#408147

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#01713B

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#2D866C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#E7EEEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F8F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#560A2E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #01713B;

CSS — background

background-color: #01713B;

CSS Variable

--color-amazon: #01713B;

Tailwind v3 — config

colors: { 'amazon': '#01713B' }

Tailwind — arbitrary

bg-[#01713B] text-[#01713B]

SCSS

$amazon: #01713B;

Similar Colors

Amazon Moss

#00703A · ΔE 0.4

Clover Green

#207337 · ΔE 4.5

Cactus Green

#227442 · ΔE 4.9

Seaweed

#136938 · ΔE 5.3

Vine Green

#2F7D3F · ΔE 7.3

Jade Green

#00874A · ΔE 9.6

Irish Moss

#347E50 · ΔE 9.8

Nile Green

#348354 · ΔE 10.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #01713B?

#01713B is Amazon, a deep green with a cool undertone.

Is #01713B warm or cool?

Amazon reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Amazon?

Amazon works well in bedrooms, bathrooms, libraries. Designers typically use it for main walls, cabinetry, soft furniture.

What colors pair well with Amazon?

Amazon pairs naturally with soft white walls, oak floors, brass, warm clay accents. Its complementary color is also a strong contrast option for accents.

Where can I download Amazon?

You can download Amazon on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Amazon?

The hex code is #01713B. In RGB it's 1, 113, 59, and in HSL it's 151°, 98%, 22%.

← All colors