RAL Design System

RAL 360 40 40 Aurora Magenta

#963B60

RGB 150, 59, 96 · HSL 336°, 44%, 41% · CMYK 0, 61, 36, 41

RAL 360 40 40 Aurora Magenta is #963B60 in HEX, rgb(150, 59, 96), cmyk(0%, 61%, 36%, 41%).

RAL 360 40 40, Aurora Magenta, is a warm color from the RAL Design System — the European standard used to specify exact colors for paints and coatings. Its hex value is #963B60, or rgb(150, 59, 96). It's commonly specified for architecture, interiors and product design where a wide, fine-graded palette is needed. Below are its exact color codes (HEX, RGB, CMYK, HSL), the nearest real interior paints across 16 brands so you can match it on a wall, and similar RAL shades.

HEX → RAL converter
HEX#963B60
RGB150, 59, 96
HSL336°, 44%, 41%
HSV336°, 61%, 59%
CMYK0, 61, 36, 41
Decimal9845600
CSS RGBrgb(150, 59, 96)
CSS HSLhsl(336, 44%, 41%)

Sherwin-Williams

Forward FuchsiaSW6842

ΔE 2.5 · #92345B

Dulux

Vibrant RoseS48G8

ΔE 2.6 · #8F3659

Benjamin Moore

BerryCSP-440

ΔE 3.3 · #9F4063

Vista Paint

Dark Burgundy WineK-1232

ΔE 3.9 · #8E3155

Behr

Fuschia FlairHDC-SM14-1

ΔE 5 · #A4486B

Dunn-Edwards

Deep MagentaDE5013

ΔE 5.5 · #96466A

PPG

Fuchsia Flock1182-7

ΔE 6.9 · #AB446B

Kilz

Satin FlowerLA280-01

ΔE 7.2 · #812A51

Hallman-Lindsay

Berry Patch1152

ΔE 7.4 · #84395D

Colorhouse

Petal .04Petal-04

ΔE 9.2 · #AA3E71

Valspar

Very Berry1002-1A

ΔE 11.4 · #B95579

Kobra

Fuchsia22

ΔE 11.4 · #A25877

IKEA

IKEA100100

ΔE 12.6 · #B8516C

RAL

Traffic Purple4006

ΔE 12.7 · #A03472

Farrow & Ball

Radicchio96

ΔE 16.8 · #994A50

Dutch Boy

Spanish Red7473

ΔE 32 · #732318

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Complementary

#963B60
#3B9772

Analogous

#973B8D
#963B60
#97443B

Triadic

#963B60
#5F973B
#3B5F97

Monochromatic

#28101A
#5F253C
#963B60
#C05D85
#D695AF

Shades and tints of Aurora Magenta run from a pale tint down to a deep shade — same hue and saturation, lightness stepped. Each rung below shows its exact HEX code; tap any to copy it.

Tint #F6E9EE
Tint #E4B8CA
Tint #D188A5
Tint #BE5780
Base #963B60
Shade #7C304E
Shade #61263E
Shade #471B2D
Shade #2C111C

Lighter

#BC527C
#C6839E
#DBBAC7

Darker

#7A2D4C
#551E34
#32111E

Saturation

#765B66
#973B5F
#B41D59

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Aa

vs White

6.79:1

AA

Aa

vs Black

3.09:1

AA Large

Deuteranopia

#963B60
#6A685E

Original → Simulated

Protanopia

#963B60
#54545C

Original → Simulated

Tritanopia

#963B60
#934647

Original → Simulated

Soft · Romantic

Aurora Magenta strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism
PersonalityGentle, intimate, optimistic
romancesoftnesswarmthbedroomintimateblush
#B05963

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#963B60

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9D5E87

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#387A60

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

CSS — color
color: #963B60;
CSS — background
background-color: #963B60;
CSS Variable
--color-aurora-magenta: #963B60;
Tailwind v3 — config
colors: { 'aurora-magenta': '#963B60' }
Tailwind — arbitrary
bg-[#963B60] text-[#963B60]
SCSS
$aurora-magenta: #963B60;

What is a RAL color?

RAL is the European color-matching standard used to specify exact colors for paints and coatings. Each code — like RAL 360 40 40 from the RAL Design System — maps to one defined color, so a manufacturer or painter anywhere produces the identical result. It's used first and foremost on window frames, doors, façades, gates, railings and powder-coated metalwork.

Matching RAL 360 40 40 on interior walls

RAL is defined for industrial coatings, not interior wall paint — so to paint a room in this color you match it to a real interior brand. The Paint Matches above show the nearest Aurora Magenta equivalent across 16 brands (Benjamin Moore, Sherwin-Williams, Behr, Dulux and more), each with its code, so you can take RAL 360 40 40 straight to a can.

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

What color is RAL 360 40 40?

RAL 360 40 40 is Aurora Magenta. On screen it is approximately #963B60 (rgb 150, 59, 96).

What is RAL 360 40 40 in RGB?

RAL 360 40 40 is approximately rgb(150, 59, 96). Its HSL and CMYK values are in the color codes above.

What paint matches RAL 360 40 40?

See “Paint Matches” above — it shows the nearest real paint in 16 brands (Benjamin Moore, Sherwin-Williams, Behr, Dulux and more) so you can paint a wall to match this RAL color.

What is the HEX code for RAL 360 40 40?

RAL 360 40 40 (Aurora Magenta) is approximately #963B60 in HEX — the standard sRGB equivalent for screen.

What is RAL 360 40 40 in CMYK?

RAL 360 40 40 converts to roughly cmyk(0%, 61%, 36%, 41%). For exact ink, confirm against a physical RAL fan deck.

Are RAL hex values exact?

They're the standard sRGB equivalent for screen. RAL is defined for physical coatings, so always confirm critical color against a physical RAL fan deck.

← All RAL colors