PINKS
A Brand New Day
#FFAABB
A Brand New Day is #FFAABB in HEX — rgb(255, 170, 187), hsl(348°, 100%, 83%), cmyk(0%, 33%, 27%, 0%).
A Brand New Day pulls into the airy end of the pinks spectrum — HSL 348°, 100%, 83%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.
Color Codes
Paint Matches — this color across 16 brands
Benjamin Moore
Full 2001-50
Behr
Pink Mimosa P180-3
Dunn-Edwards
Baby's Blanket DE5073
Vista Paint
Chelsea Rose K-675
Valspar
Sweet Sixteen 1006-2A
Hallman-Lindsay
Bubblegum Pink 1098
PPG
Tickled Pink 1181-4
Dulux
Elegant Bloom S04H4
Colorhouse
Petal .03 Petal-03
Sherwin-Williams
Cheery SW6584
IKEA
IKEA099 99
RAL
Light Pink 3015
Kilz
Sincerity LA260-01
Farrow & Ball
Nancy's Blushes 278
Kobra
Pink 20
Dutch Boy
Pink Satin DCP-1057
Light Reflectance & Undertone
Light Reflectance Value (LRV)
54/100
Light
Reflects plenty of light and keeps spaces feeling open and airy while still showing clear colour. A safe, flexible choice for living areas.
Undertone
Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
bedrooms, dressing rooms, powder rooms
Best Uses
main walls, ceilings, soft fabrics, large surfaces
Pairs With
cream walls, walnut furniture, terracotta, brass
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Soft · Romantic
A Brand New Day strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Regal Select Interior
Recommended Finishes
Eggshell (walls) · Semi-gloss (trim) · Flat (ceiling)
Light tones absorb less light than expected — eggshell adds warmth on walls, semi-gloss gives trim crisp definition against pale walls.
Best Surfaces
Primary walls · Trim · Ceilings · Furniture
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Standard primer; pale colors typically need 2 coats for full opacity.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #FFAABB;
background-color: #FFAABB;
--color-a-brand-new-day: #FFAABB;
colors: { 'a-brand-new-day': '#FFAABB' }
bg-[#FFAABB] text-[#FFAABB]
$a-brand-new-day: #FFAABB;
Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #FFAABB?
#FFAABB is A Brand New Day, a soft pink with a warm undertone.
Is #FFAABB warm or cool?
A Brand New Day reads warm, which influences how it interacts with surrounding tones and natural light.
What rooms work best with A Brand New Day?
A Brand New Day works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.
What colors pair well with A Brand New Day?
A Brand New Day pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.
Where can I download A Brand New Day?
You can download A Brand New Day on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for A Brand New Day?
The hex code is #FFAABB. In RGB it's 255, 170, 187, and in HSL it's 348°, 100%, 83%.