REDS

Allura Red

#ED2E38

RGB 237, 46, 56 · HSL 357°, 84%, 55% · CMYK 0, 81, 76, 7

Allura Red is #ED2E38 in HEX — rgb(237, 46, 56), hsl(357°, 84%, 55%), cmyk(0%, 81%, 76%, 7%).

Allura Red pulls into the mid-tone end of the reds spectrum — HSL 357°, 84%, 55%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#ED2E38

RGB237, 46, 56

HSL357°, 84%, 55%

HSV357°, 81%, 93%

CMYK0, 81, 76, 7

Decimal15543864

CSS RGBrgb(237, 46, 56)

CSS HSLhsl(357, 84%, 55%)

Paint Matches — this color across 16 brands

Behr

Fiery Red 180B-6

ΔE 5.9 · #E93241

RAL

Rose 3017

ΔE 8.6 · #E63244

Vista Paint

Painter's Red K-680

ΔE 9.6 · #CF252B

Hallman-Lindsay

Party Time 1109

ΔE 9.7 · #D0252F

Benjamin Moore

Vermilion 2002-10

ΔE 11.2 · #D0322C

Dulux

Orange Ball S07H9

ΔE 11.2 · #E44836

Kobra

Fluo 50

ΔE 11.3 · #FF4131

Dunn-Edwards

Red Power DEA108

ΔE 12.9 · #D63D3B

Sherwin-Williams

Real Red SW6868

ΔE 18.4 · #BF2D32

Valspar

Scarlet Sun 1011-1

ΔE 19.5 · #D24B42

Colorhouse

Create .04 Create-04

ΔE 21.9 · #B8352E

Kilz

Dynamite LH190

ΔE 22.1 · #DF5E47

Dutch Boy

Terracotta VS-9228

ΔE 24 · #B53B26

PPG

Calypso Berry 1185-7

ΔE 25.4 · #C53A4B

Farrow & Ball

Charlotte's Locks 268

ΔE 25.7 · #D65F3D

IKEA

IKEA130 130

ΔE 33.2 · #9B2C2C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

20/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#ED2E38

#2CEDE3

Analogous

#ED2C96

#ED2E38

#ED832C

Triadic

#ED2E38

#35ED2C

#2C35ED

Split-Complementary

#ED2E38

#2CED83

#2C96ED

Tetradic

#ED2E38

#96ED2C

#2CEDE3

#832CED

Monochromatic

#750A10

#BC1019

#ED2E38

#F37279

#F9B9BC

Rectangle

#ED2E38

#EDE32C

#2CEDE3

#2C35ED

Compound

#ED2E38

#ED832C

#2CEDE3

#2C96ED

Variations

Lighter

#F0565E

#EB898E

#EEBFC2

Darker

#D30D17

#94060D

#580206

Saturation

#A96F72

#ED2C35

#F6232D

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

4.16:1

AA Large

vs Black

5.05:1

Deuteranopia

#ED2E38

#A5962A

Original → Simulated

Protanopia

#ED2E38

#717137

Original → Simulated

Tritanopia

#ED2E38

#EA3C4F

Original → Simulated

Color Psychology

Bold · Energetic

Allura Red carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#F14F45

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#ED2E38

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#DE5469

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE8E8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#22CCC4

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #ED2E38;

CSS — background

background-color: #ED2E38;

CSS Variable

--color-allura-red: #ED2E38;

Tailwind v3 — config

colors: { 'allura-red': '#ED2E38' }

Tailwind — arbitrary

bg-[#ED2E38] text-[#ED2E38]

SCSS

$allura-red: #ED2E38;

Similar Colors

Vermilion

#CF312B · ΔE 11.3

Orange

#E0412B · ΔE 11.5

Bull's Eye Red

#D93E3C · ΔE 12.0

Ruby Red

#CA2C2C · ΔE 12.4

Redstone

#D33B2B · ΔE 12.6

Tawny Day Lily

#E04227 · ΔE 13.0

Tomato Red

#D7402B · ΔE 13.1

Salsa

#DC4739 · ΔE 13.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #ED2E38?

#ED2E38 is Allura Red, a mid-tone red with a warm undertone.

Is #ED2E38 warm or cool?

Allura Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Allura Red?

Allura Red works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Allura Red?

Allura Red pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Allura Red?

You can download Allura Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Allura Red?

The hex code is #ED2E38. In RGB it's 237, 46, 56, and in HSL it's 357°, 84%, 55%.

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