PINKS

Rum Custard

#E9CFAA

RGB 233, 207, 170 · HSL 35°, 59%, 79% · CMYK 0, 11, 27, 9

Rum Custard is #E9CFAA in HEX — rgb(233, 207, 170), hsl(35°, 59%, 79%), cmyk(0%, 11%, 27%, 9%).

Rum Custard pulls into the airy end of the pinks spectrum — HSL 35°, 59%, 79%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#E9CFAA

RGB233, 207, 170

HSL35°, 59%, 79%

HSV35°, 27%, 91%

CMYK0, 11, 27, 9

Decimal15323050

CSS RGBrgb(233, 207, 170)

CSS HSLhsl(35, 59%, 79%)

Paint Matches — this color across 16 brands

Vista Paint

Frozen Custard C-242

ΔE 0.4 · #EAD0AB

Hallman-Lindsay

Frozen Custard 243

ΔE 0.7 · #EAD0AC

Dunn-Edwards

Weathered Coral DEC725

ΔE 1.1 · #EAD0A9

IKEA

IKEA038 38

ΔE 1.3 · #E6CDAA

Behr

Dried Plantain UL150-6

ΔE 1.3 · #E5CDA9

Benjamin Moore

Natural 2165-50

ΔE 1.4 · #ECD3AE

Kilz

Eggnog Latte LD240-01

ΔE 1.8 · #E6CDAB

Dulux

Sheriff S11F2

ΔE 1.9 · #EBCDAA

PPG

Tuscan Bread 1092-3

ΔE 2.1 · #E7D2AD

Sherwin-Williams

Ivoire SW6127

ΔE 2.4 · #E4CEAC

Valspar

Pumpkin Pie Oh My! 3003-6B

ΔE 2.5 · #ECCFA6

Kobra

Ivory 02

ΔE 2.6 · #E6C9A2

Colorhouse

Grain .04 Grain-04

ΔE 3 · #E1C9A1

Dutch Boy

Bridal Whites VS-9120

ΔE 3.1 · #F3D3AD

Farrow & Ball

Farrow's Cream 67

ΔE 4.6 · #EFDBB3

RAL

Oyster White 1013

ΔE 12.8 · #EEEACD

Light Reflectance & Undertone

Light Reflectance Value (LRV)

65/100

Light

0 · DarkLight · 100

Reflects plenty of light and keeps spaces feeling open and airy while still showing clear colour. A safe, flexible choice for living areas.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#E9CFAA

#AAC4E9

Analogous

#E9AFAA

#E9CFAA

#E4E9AA

Triadic

#E9CFAA

#AAE9CF

#CFAAE9

Split-Complementary

#E9CFAA

#AAE4E9

#AFAAE9

Tetradic

#E9CFAA

#AAE9AF

#AAC4E9

#E9AAE4

Monochromatic

#C78933

#D9AC6D

#E9CFAA

#F9F1E7

#FAF4EB

Rectangle

#E9CFAA

#C4E9AA

#AAC4E9

#CFAAE9

Compound

#E9CFAA

#E4E9AA

#AAC4E9

#AFAAE9

Variations

Lighter

#EDD8BB

#EFE2CF

#F4EEE5

Darker

#DBAB67

#B77B27

#6C4815

Saturation

#D3CBC0

#E9CFAA

#F4D19F

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

1.50:1

Fail

vs Black

13.97:1

AAA

Deuteranopia

#E9CFAA

#DFD5AA

Original → Simulated

Protanopia

#E9CFAA

#D4D4AF

Original → Simulated

Tritanopia

#E9CFAA

#EBCACF

Original → Simulated

Color Psychology

Soft · Romantic

Rum Custard strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#EEC89B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#E9CFAA

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#DBCDBF

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDEBE8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#81A4D5

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Trim · Ceilings · Furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #E9CFAA;

CSS — background

background-color: #E9CFAA;

CSS Variable

--color-rum-custard: #E9CFAA;

Tailwind v3 — config

colors: { 'rum-custard': '#E9CFAA' }

Tailwind — arbitrary

bg-[#E9CFAA] text-[#E9CFAA]

SCSS

$rum-custard: #E9CFAA;

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#EBD2AD · ΔE 1.1

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#E5CBA8 · ΔE 1.7

Mohave Desert

#E8D0AE · ΔE 1.8

Sundial

#EAD4B0 · ΔE 2.3

Face Powder

#E9CAA6 · ΔE 2.5

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#EAD2B1 · ΔE 2.5

From the Archives

#E3CEAC · ΔE 2.7

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#EAD2A8 · ΔE 2.7

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #E9CFAA?

#E9CFAA is Rum Custard, a soft pink with a warm undertone.

Is #E9CFAA warm or cool?

Rum Custard reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Rum Custard?

Rum Custard works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Rum Custard?

Rum Custard pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Rum Custard?

You can download Rum Custard on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Rum Custard?

The hex code is #E9CFAA. In RGB it's 233, 207, 170, and in HSL it's 35°, 59%, 79%.

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