REDS

Purehearted

#E66771

RGB 230, 103, 113 · HSL 355°, 72%, 65% · CMYK 0, 55, 51, 10

Purehearted is #E66771 in HEX — rgb(230, 103, 113), hsl(355°, 72%, 65%), cmyk(0%, 55%, 51%, 10%).

Purehearted pulls into the light end of the reds spectrum — HSL 355°, 72%, 65%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#E66771

RGB230, 103, 113

HSL355°, 72%, 65%

HSV355°, 55%, 90%

CMYK0, 55, 51, 10

Decimal15099761

CSS RGBrgb(230, 103, 113)

CSS HSLhsl(355, 72%, 65%)

Paint Matches — this color across 16 brands

Benjamin Moore

Cactus 1335

ΔE 2.1 · #E96775

Dunn-Edwards

Redstone DE5082

ΔE 2.7 · #E46B71

PPG

Bleeding Heart 1185-5 · 17-14

ΔE 2.8 · #E66A77

Behr

Guava Jam 200D-5

ΔE 3.8 · #E87077

Vista Paint

Lady Love K-673

ΔE 5.3 · #E06A78

Hallman-Lindsay

Heart To Heart 1100

ΔE 5.4 · #D95862

Valspar

Passion Pink 1006-1B

ΔE 5.9 · #E06E78

Dulux

Retro Disco S04H7

ΔE 6 · #E96E6C

Sherwin-Williams

Grenadine SW6592

ΔE 7.7 · #D66972

RAL

Antique Pink 3014

ΔE 10.6 · #D36E70

Kilz

Hibiscus Tea LA180-02

ΔE 10.7 · #D75954

Dutch Boy

Berry Rouge VS-9701

ΔE 15 · #E36E5A

IKEA

IKEA059 59

ΔE 15.6 · #B34C53

Farrow & Ball

Blazer 212

ΔE 16.5 · #B64F48

Kobra

Pink 20

ΔE 17.6 · #DF8686

Colorhouse

Petal .06 Petal-06

ΔE 21.7 · #BA4133

Light Reflectance & Undertone

Light Reflectance Value (LRV)

28/100

Medium

0 · DarkLight · 100

Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#E66771

#65E6DB

Analogous

#E665B0

#E66771

#E69B65

Triadic

#E66771

#70E665

#6570E6

Split-Complementary

#E66771

#65E69B

#65B0E6

Tetradic

#E66771

#B0E665

#65E6DB

#9B65E6

Monochromatic

#9A1924

#DB2433

#E66771

#F1A7AD

#FBE9EB

Rectangle

#E66771

#E6DB65

#65E6DB

#6570E6

Compound

#E66771

#E69B65

#65E6DB

#65B0E6

Variations

Lighter

#EB848D

#EAA9AE

#F0D0D3

Darker

#E12837

#A3131F

#610910

Saturation

#B99296

#E66570

#F35966

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

3.21:1

AA Large

vs Black

6.54:1

Deuteranopia

#E66771

#ACA26D

Original → Simulated

Protanopia

#E66771

#888870

Original → Simulated

Tritanopia

#E66771

#E36D75

Original → Simulated

Color Psychology

Bold · Energetic

Purehearted carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#EC7A70

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#E66771

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#D97F94

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#47D3C7

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #E66771;

CSS — background

background-color: #E66771;

CSS Variable

--color-purehearted: #E66771;

Tailwind v3 — config

colors: { 'purehearted': '#E66771' }

Tailwind — arbitrary

bg-[#E66771] text-[#E66771]

SCSS

$purehearted: #E66771;

Similar Colors

Cactus Flower

#E86674 · ΔE 2.0

Florida Pink

#E76F75 · ΔE 3.6

Milano Red

#D85C66 · ΔE 4.4

Italiano Rose

#D35361 · ΔE 6.9

Deco Rose

#DD6779 · ΔE 7.0

Bird of Paradise

#E66F68 · ΔE 8.4

Raspberry Pudding

#CA4F5A · ΔE 9.1

Berry Wine

#D44C57 · ΔE 9.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #E66771?

#E66771 is Purehearted, a soft red with a warm undertone.

Is #E66771 warm or cool?

Purehearted reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Purehearted?

Purehearted works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Purehearted?

Purehearted pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Purehearted?

You can download Purehearted on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Purehearted?

The hex code is #E66771. In RGB it's 230, 103, 113, and in HSL it's 355°, 72%, 65%.

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