YELLOWS
Sell Gold
#D4AE5E
Sell Gold is #D4AE5E in HEX — rgb(212, 174, 94), hsl(41°, 58%, 60%), cmyk(0%, 18%, 56%, 17%).
Sell Gold pulls into the light end of the yellows spectrum — HSL 41°, 58%, 60%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on kitchens, breakfast nooks, kids' rooms, accent walls — bringing sunlight indoors. Reads best alongside white trim, natural linen, light oak, brushed brass.
Color Codes
Paint Matches — this color across 16 brands
Colorhouse
Beeswax .03 Beeswax-03
Dulux
Hay Wain S15F6
PPG
Butterscotch Bliss 1106-5
Behr
Campground 330D-5
Dunn-Edwards
Filtered Rays DE5438
Kilz
Heart Of Gold LE110-01
Benjamin Moore
Yellowstone 202
Hallman-Lindsay
Bright Idea 807
Vista Paint
Cat's Eye Marble C-905
Valspar
Butterscotch Lollipop 3011-3
Sherwin-Williams
Alchemy SW6395
Farrow & Ball
Sudbury Yellow 51
RAL
Sand Yellow 1002
IKEA
IKEA110 110
Dutch Boy
Ivory White D-6722
Kobra
Yellow 09
Light Reflectance & Undertone
Light Reflectance Value (LRV)
45/100
Medium
Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.
Undertone
Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
kitchens, breakfast nooks, kids' rooms
Best Uses
accent walls, ceilings, cabinetry highlights
Pairs With
white trim, natural linen, light oak, brushed brass
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Bright · Optimistic
Sell Gold brings light into spaces that lack it — kitchens, breakfast nooks, kids' rooms wake up under it. The trick with yellow is restraint: lean toward the muted/buttery end if you want it on walls; reserve high-chroma versions for accents and trim.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Regal Select Interior
Recommended Finishes
Eggshell (walls) · Pearl (trim) · Matte (ceiling)
Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.
Best Surfaces
Primary walls · Cabinetry · Trim · Soft furniture
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Standard primer is adequate.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #D4AE5E;background-color: #D4AE5E;--color-sell-gold: #D4AE5E;colors: { 'sell-gold': '#D4AE5E' }bg-[#D4AE5E] text-[#D4AE5E]$sell-gold: #D4AE5E;Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #D4AE5E?
#D4AE5E is Sell Gold, a soft yellow with a warm undertone.
Is #D4AE5E warm or cool?
Sell Gold reads warm, which influences how it interacts with surrounding tones and natural light.
What rooms work best with Sell Gold?
Sell Gold works well in kitchens, breakfast nooks, kids' rooms. Designers typically use it for accent walls, ceilings, cabinetry highlights.
What colors pair well with Sell Gold?
Sell Gold pairs naturally with white trim, natural linen, light oak, brushed brass. Its complementary color is also a strong contrast option for accents.
Where can I download Sell Gold?
You can download Sell Gold on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for Sell Gold?
The hex code is #D4AE5E. In RGB it's 212, 174, 94, and in HSL it's 41°, 58%, 60%.
