REDS

Flirt Alert

#BE3C37

RGB 190, 60, 55 · HSL 2°, 55%, 48% · CMYK 0, 68, 71, 25

Flirt Alert is #BE3C37 in HEX — rgb(190, 60, 55), hsl(2°, 55%, 48%), cmyk(0%, 68%, 71%, 25%).

Flirt Alert pulls into the mid-tone end of the reds spectrum — HSL 2°, 55%, 48%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#BE3C37

RGB190, 60, 55

HSL2°, 55%, 48%

HSV2°, 71%, 75%

CMYK0, 68, 71, 25

Decimal12467255

CSS RGBrgb(190, 60, 55)

CSS HSLhsl(2, 55%, 48%)

Paint Matches — this color across 16 brands

Hallman-Lindsay

Chuckles 1089

ΔE 1.9 · #BF413A

Vista Paint

Chuckles C-1088

ΔE 2.6 · #BD413A

Kobra

Red 15

ΔE 2.6 · #BD413A

Dulux

Fiery Red SB7E2

ΔE 2.8 · #B93333

Sherwin-Williams

Stop SW6869

ΔE 2.9 · #C33A36

Benjamin Moore

Strawberry 2003-20

ΔE 3 · #C43E3E

Colorhouse

Create .04 Create-04

ΔE 3.3 · #B8352E

Behr

Edgy Red UL110-7

ΔE 4 · #B9383A

Kilz

Atomic Red LH170

ΔE 4.1 · #B83236

Dunn-Edwards

Hot Jazz DEA107

ΔE 4.2 · #BC3033

Valspar

Lovely Love Song 2009-4

ΔE 6.2 · #C34B44

RAL

Orient Red 3031

ΔE 7.1 · #B32428

Dutch Boy

Terracotta VS-9228

ΔE 7.9 · #B53B26

PPG

Burnt Red 1188-7 · 17-13

ΔE 8.5 · #C6494C

IKEA

IKEA130 130

ΔE 12.1 · #9B2C2C

Farrow & Ball

Blazer 212

ΔE 13.1 · #B64F48

Light Reflectance & Undertone

Light Reflectance Value (LRV)

14/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#BE3C37

#37B9BE

Analogous

#BE3776

#BE3C37

#BE7F37

Triadic

#BE3C37

#37BE3C

#3C37BE

Split-Complementary

#BE3C37

#37BE7F

#3776BE

Tetradic

#BE3C37

#76BE37

#37B9BE

#7F37BE

Monochromatic

#471615

#822926

#BE3C37

#D5706D

#E6AAA8

Rectangle

#BE3C37

#B9BE37

#37B9BE

#3C37BE

Compound

#BE3C37

#BE7F37

#37B9BE

#3776BE

Variations

Lighter

#CF5E5B

#D58D8A

#E2C0BF

Darker

#9A2D29

#6C1D1B

#40100E

Saturation

#8F6866

#BE3C37

#D9221C

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.40:1

vs Black

3.89:1

AA Large

Deuteranopia

#BE3C37

#897D30

Original → Simulated

Protanopia

#BE3C37

#636338

Original → Simulated

Tritanopia

#BE3C37

#BC414C

Original → Simulated

Color Psychology

Bold · Energetic

Flirt Alert carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#CE5A44

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#BE3C37

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#BB5F69

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#379599

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #BE3C37;

CSS — background

background-color: #BE3C37;

CSS Variable

--color-flirt-alert: #BE3C37;

Tailwind v3 — config

colors: { 'flirt-alert': '#BE3C37' }

Tailwind — arbitrary

bg-[#BE3C37] text-[#BE3C37]

SCSS

$flirt-alert: #BE3C37;

Similar Colors

Strawberry Red

#C33D3D · ΔE 2.7

Million Dollar Red

#B5332C · ΔE 3.9

Cornwallis Red

#BD4638 · ΔE 4.9

Neon Red

#B82D33 · ΔE 5.0

Ryan Red

#CB4746 · ΔE 5.3

Claret Rose

#C94F43 · ΔE 6.4

Tomato Tango

#BF3F2D · ΔE 6.4

Poppy

#BD3A42 · ΔE 7.0

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #BE3C37?

#BE3C37 is Flirt Alert, a mid-tone red with a warm undertone.

Is #BE3C37 warm or cool?

Flirt Alert reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Flirt Alert?

Flirt Alert works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Flirt Alert?

Flirt Alert pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Flirt Alert?

You can download Flirt Alert on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Flirt Alert?

The hex code is #BE3C37. In RGB it's 190, 60, 55, and in HSL it's 2°, 55%, 48%.

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