REDS

Ruby Shard

#BD1C30

RGB 189, 28, 48 · HSL 353°, 74%, 43% · CMYK 0, 85, 75, 26

Ruby Shard is #BD1C30 in HEX — rgb(189, 28, 48), hsl(353°, 74%, 43%), cmyk(0%, 85%, 75%, 26%).

Ruby Shard pulls into the rich end of the reds spectrum — HSL 353°, 74%, 43%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#BD1C30

RGB189, 28, 48

HSL353°, 74%, 43%

HSV353°, 85%, 74%

CMYK0, 85, 75, 26

Decimal12393520

CSS RGBrgb(189, 28, 48)

CSS HSLhsl(353, 74%, 43%)

Paint Matches — this color across 16 brands

Vista Paint

Movie Star C-1115

ΔE 2.1 · #C32535

Hallman-Lindsay

Movie Star 1116

ΔE 2.6 · #C52033

RAL

Raspberry Red 3027

ΔE 2.8 · #C51D34

Behr

Stiletto Love P160-7

ΔE 4.1 · #B62032

Sherwin-Williams

Real Red SW6868

ΔE 4.6 · #BF2D32

Dunn-Edwards

Hot Jazz DEA107

ΔE 6.1 · #BC3033

Benjamin Moore

Neon 2087-10

ΔE 6.2 · #B92E34

Kilz

Atomic Red LH170

ΔE 8 · #B83236

Dulux

Fiery Red SB7E2

ΔE 8 · #B93333

Colorhouse

Create .04 Create-04

ΔE 9.6 · #B8352E

Dutch Boy

International Red D-6771

ΔE 10.2 · #9D0B1E

Valspar

Red Bliss 1010-1

ΔE 11.6 · #CF454A

PPG

Calypso Berry 1185-7

ΔE 12.2 · #C53A4B

Kobra

Red 15

ΔE 12.5 · #BD413A

IKEA

IKEA130 130

ΔE 16.9 · #9B2C2C

Farrow & Ball

Blazer 212

ΔE 21.9 · #B64F48

Light Reflectance & Undertone

Light Reflectance Value (LRV)

12/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#BD1C30

#1DBFAC

Analogous

#BF1D81

#BD1C30

#BF5B1D

Triadic

#BD1C30

#2FBF1D

#1D2FBF

Split-Complementary

#BD1C30

#1DBF5B

#1D81BF

Tetradic

#BD1C30

#81BF1D

#1DBFAC

#5B1DBF

Monochromatic

#3A090E

#7C131F

#BD1C30

#E34557

#ED8793

Rectangle

#BD1C30

#BFAC1D

#1DBFAC

#1D2FBF

Compound

#BD1C30

#BF5B1D

#1DBFAC

#1D81BF

Variations

Lighter

#E13549

#DF717E

#E6B2B8

Darker

#9C1423

#6D0B17

#41050C

Saturation

#86555B

#BF1D2F

#CD0E25

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

6.23:1

vs Black

3.37:1

AA Large

Deuteranopia

#BD1C30

#827626

Original → Simulated

Protanopia

#BD1C30

#57572E

Original → Simulated

Tritanopia

#BD1C30

#BA2B3A

Original → Simulated

Color Psychology

Bold · Energetic

Ruby Shard carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#CD423F

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#BD1C30

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#BA4763

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#23988A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #BD1C30;

CSS — background

background-color: #BD1C30;

CSS Variable

--color-ruby-shard: #BD1C30;

Tailwind v3 — config

colors: { 'ruby-shard': '#BD1C30' }

Tailwind — arbitrary

bg-[#BD1C30] text-[#BD1C30]

SCSS

$ruby-shard: #BD1C30;

Similar Colors

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#B82D33 · ΔE 6.2

Exotic Red

#B32735 · ΔE 7.2

Red

#C92E2E · ΔE 7.6

Tricycle Red

#D33A41 · ΔE 7.7

Bonfire

#D5393F · ΔE 8.0

Ruby Red

#CA2C2C · ΔE 8.5

Strawberry Red

#C33D3D · ΔE 9.5

Million Dollar Red

#B5332C · ΔE 9.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #BD1C30?

#BD1C30 is Ruby Shard, a mid-tone red with a warm undertone.

Is #BD1C30 warm or cool?

Ruby Shard reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Ruby Shard?

Ruby Shard works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Ruby Shard?

Ruby Shard pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Ruby Shard?

You can download Ruby Shard on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Ruby Shard?

The hex code is #BD1C30. In RGB it's 189, 28, 48, and in HSL it's 353°, 74%, 43%.

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