REDS

It’s Your Mauve

#BC989E

RGB 188, 152, 158 · HSL 350°, 21%, 67% · CMYK 0, 19, 16, 26

It’s Your Mauve is #BC989E in HEX — rgb(188, 152, 158), hsl(350°, 21%, 67%), cmyk(0%, 19%, 16%, 26%).

It’s Your Mauve pulls into the light end of the reds spectrum — HSL 350°, 21%, 67%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#BC989E

RGB188, 152, 158

HSL350°, 21%, 67%

HSV350°, 19%, 74%

CMYK0, 19, 16, 26

Decimal12359838

CSS RGBrgb(188, 152, 158)

CSS HSLhsl(350, 21%, 67%)

Paint Matches — this color across 16 brands

Vista Paint

Lockhart C-97

ΔE 1.2 · #BB98A0

Hallman-Lindsay

Lockhart 98

ΔE 1.4 · #BE9AA2

Dulux

Windflower S02E3

ΔE 2.1 · #BC9CA3

Dunn-Edwards

Playful Plum DE6018

ΔE 2.1 · #BA99A2

Behr

Retro Pink S170-4

ΔE 2.5 · #C39AA2

Valspar

Antoinette 1005-7C

ΔE 2.6 · #B69396

Sherwin-Williams

Orchid SW0071

ΔE 2.8 · #BC9C9E

Benjamin Moore

Mauve 1264

ΔE 2.9 · #BF9A9B

PPG

Mexicali Rose 18-06

ΔE 3.1 · #C49B9E

Farrow & Ball

Cinder Rose 246

ΔE 4.8 · #C7A4A6

Kilz

Historic Rose LA270-01

ΔE 6.2 · #B0909F

IKEA

IKEA133 133

ΔE 9.6 · #C2ADAB

Dutch Boy

Baby Sprout DCP-0134

ΔE 9.9 · #B6A39C

RAL

Pastel Violet 4009

ΔE 12.1 · #A47D90

Colorhouse

Wool .04 Wool-04

ΔE 16.4 · #8B8A8C

Kobra

Grey 42

ΔE 18.5 · #889099

Light Reflectance & Undertone

Light Reflectance Value (LRV)

36/100

Medium

0 · DarkLight · 100

Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#BC989E

#99BDB7

Analogous

#BD99B1

#BC989E

#BDA599

Triadic

#BC989E

#9FBD99

#999FBD

Split-Complementary

#BC989E

#99BDA5

#99B1BD

Tetradic

#BC989E

#B1BD99

#99BDB7

#A599BD

Monochromatic

#724B51

#9E6B73

#BC989E

#DBC7CB

#F5F0F0

Rectangle

#BC989E

#BDB799

#99BDB7

#999FBD

Compound

#BC989E

#BDA599

#99BDB7

#99B1BD

Variations

Lighter

#CAAEB2

#D6C3C7

#E6DDDF

Darker

#A36F77

#74484F

#44292E

Saturation

#B0A6A7

#BD999F

#DE7889

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

2.59:1

Fail

vs Black

8.12:1

AAA

Deuteranopia

#BC989E

#A8A69E

Original → Simulated

Protanopia

#BC989E

#9F9F9D

Original → Simulated

Tritanopia

#BC989E

#BB9A9B

Original → Simulated

Color Psychology

Bold · Energetic

It’s Your Mauve carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#CC9F92

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#BC989E

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#BAA4B6

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#76ADA4

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #BC989E;

CSS — background

background-color: #BC989E;

CSS Variable

--color-it’s-your-mauve: #BC989E;

Tailwind v3 — config

colors: { 'it’s-your-mauve': '#BC989E' }

Tailwind — arbitrary

bg-[#BC989E] text-[#BC989E]

SCSS

$it’s-your-mauve: #BC989E;

Similar Colors

Mauve Mist

#BE999A · ΔE 2.8

Cherry Malt

#C19E9B · ΔE 5.2

Sandblast

#BF9F9C · ΔE 5.4

Amaryllis

#C89896 · ΔE 7.0

Frosted Berry

#BFA4A0 · ΔE 7.2

Magic Potion

#BDA7A8 · ΔE 7.5

Titanic Rose

#CB9E99 · ΔE 7.8

Muskoka Dusk

#A2898B · ΔE 8.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #BC989E?

#BC989E is It’s Your Mauve, a soft red with a warm undertone.

Is #BC989E warm or cool?

It’s Your Mauve reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with It’s Your Mauve?

It’s Your Mauve works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with It’s Your Mauve?

It’s Your Mauve pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download It’s Your Mauve?

You can download It’s Your Mauve on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for It’s Your Mauve?

The hex code is #BC989E. In RGB it's 188, 152, 158, and in HSL it's 350°, 21%, 67%.

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