PINKS

Mauve It

#BB4466

RGB 187, 68, 102 · HSL 343°, 47%, 50% · CMYK 0, 64, 45, 27

Mauve It is #BB4466 in HEX — rgb(187, 68, 102), hsl(343°, 47%, 50%), cmyk(0%, 64%, 45%, 27%).

Mauve It pulls into the mid-tone end of the pinks spectrum — HSL 343°, 47%, 50%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#BB4466

RGB187, 68, 102

HSL343°, 47%, 50%

HSV343°, 64%, 73%

CMYK0, 64, 45, 27

Decimal12272742

CSS RGBrgb(187, 68, 102)

CSS HSLhsl(343, 47%, 50%)

Paint Matches — this color across 16 brands

Behr

Rose Wine 170D-6

ΔE 1.5 · #BC4665

Benjamin Moore

Aniline 1350

ΔE 4.7 · #B0415C

Dunn-Edwards

Sangria DE5041

ΔE 4.7 · #B14566

PPG

Heart's Desire 1183-7

ΔE 4.9 · #AC3E5F

Hallman-Lindsay

Obsession 1130

ΔE 5.7 · #AB3756

Sherwin-Williams

Hot SW6843

ΔE 5.9 · #AC4362

Vista Paint

Obsession C-1129

ΔE 6.6 · #A73B58

IKEA

IKEA100 100

ΔE 6.7 · #B8516C

Kilz

Ibis Pink LH140

ΔE 6.9 · #CB556E

Dulux

Napier NZ10E8

ΔE 7.2 · #B44970

Valspar

Berry Blush 1004-1A

ΔE 8.9 · #B84D5D

Farrow & Ball

Rectory Red 217

ΔE 12.7 · #A53C49

Colorhouse

Petal .04 Petal-04

ΔE 12.8 · #AA3E71

RAL

Red Violet 4002

ΔE 15.4 · #922B3E

Kobra

Fuchsia 22

ΔE 19.3 · #A25877

Dutch Boy

Coral Red VS-9770

ΔE 28.9 · #AA5842

Light Reflectance & Undertone

Light Reflectance Value (LRV)

16/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#BB4466

#44BB99

Analogous

#BB44A1

#BB4466

#BB5E44

Triadic

#BB4466

#66BB44

#4466BB

Split-Complementary

#BB4466

#44BB5E

#44A1BB

Tetradic

#BB4466

#A1BB44

#44BB99

#5E44BB

Monochromatic

#4B1B29

#832F47

#BB4466

#D07C94

#E4B4C2

Rectangle

#BB4466

#BB9944

#44BB99

#4466BB

Compound

#BB4466

#BB5E44

#44BB99

#44A1BB

Variations

Lighter

#C96984

#D194A5

#E1C4CC

Darker

#983450

#6A2236

#3F131F

Saturation

#916E78

#BB4466

#DD2257

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

5.08:1

vs Black

4.13:1

AA Large

Deuteranopia

#BB4466

#857F63

Original → Simulated

Protanopia

#BB4466

#666662

Original → Simulated

Tritanopia

#BB4466

#B84F54

Original → Simulated

Color Psychology

Soft · Romantic

Mauve It strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#CC6068

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#BB4466

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#B9658C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#41987F

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #BB4466;

CSS — background

background-color: #BB4466;

CSS Variable

--color-mauve-it: #BB4466;

Tailwind v3 — config

colors: { 'mauve-it': '#BB4466' }

Tailwind — arbitrary

bg-[#BB4466] text-[#BB4466]

SCSS

$mauve-it: #BB4466;

Similar Colors

Pink Corsage

#B24668 · ΔE 4.8

Aniline Red

#AF405B · ΔE 4.9

Royal Fuchsia

#BD5070 · ΔE 5.1

Raspberry Glaze

#AC3D58 · ΔE 5.7

Peony

#C84470 · ΔE 6.1

Cherry Wine

#AD485B · ΔE 8.7

Gypsy Pink

#AB3162 · ΔE 8.7

Rosy Blush

#CF4566 · ΔE 8.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #BB4466?

#BB4466 is Mauve It, a mid-tone pink with a warm undertone.

Is #BB4466 warm or cool?

Mauve It reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Mauve It?

Mauve It works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Mauve It?

Mauve It pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Mauve It?

You can download Mauve It on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Mauve It?

The hex code is #BB4466. In RGB it's 187, 68, 102, and in HSL it's 343°, 47%, 50%.

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