PINKS

Pure Passion

#B40039

RGB 180, 0, 57 · HSL 341°, 100%, 35% · CMYK 0, 100, 68, 29

Pure Passion is #B40039 in HEX — rgb(180, 0, 57), hsl(341°, 100%, 35%), cmyk(0%, 100%, 68%, 29%).

Pure Passion pulls into the rich end of the pinks spectrum — HSL 341°, 100%, 35%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#B40039

RGB180, 0, 57

HSL341°, 100%, 35%

HSV341°, 100%, 71%

CMYK0, 100, 68, 29

Decimal11796537

CSS RGBrgb(180, 0, 57)

CSS HSLhsl(341, 100%, 35%)

Paint Matches — this color across 16 brands

Behr

Intrigue P160-6

ΔE 6.2 · #C02741

Benjamin Moore

Rose 2086-20

ΔE 9.3 · #C1334B

Vista Paint

Red Baron K-672

ΔE 9.9 · #BE2535

Dunn-Edwards

Striking Red DEA103

ΔE 10.4 · #C03543

RAL

Raspberry Red 3027

ΔE 11 · #C51D34

PPG

Calypso Berry 1185-7

ΔE 11.1 · #C53A4B

Hallman-Lindsay

Romeo O Romeo 1145

ΔE 11.2 · #A4233C

Sherwin-Williams

Positive Red SW6871

ΔE 12.2 · #AD2C34

Kilz

Atomic Red LH170

ΔE 13.1 · #B83236

Dulux

Kaitaia NZ10E4

ΔE 13.4 · #AE2B2F

Dutch Boy

International Red D-6771

ΔE 13.9 · #9D0B1E

Valspar

Classic Red 1009-2

ΔE 14.8 · #AE373F

Colorhouse

Create .04 Create-04

ΔE 17.5 · #B8352E

IKEA

IKEA130 130

ΔE 18.1 · #9B2C2C

Kobra

Red 15

ΔE 18.3 · #BD413A

Farrow & Ball

Rectory Red 217

ΔE 20.3 · #A53C49

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#B40039

#00B37A

Analogous

#B30092

#B40039

#B32100

Triadic

#B40039

#39B300

#0039B3

Split-Complementary

#B40039

#00B321

#0092B3

Tetradic

#B40039

#92B300

#00B37A

#2100B3

Monochromatic

#1A0008

#660020

#B40039

#FF0051

#FF4D85

Rectangle

#B40039

#B37A00

#00B37A

#0039B3

Compound

#B40039

#B32100

#00B37A

#0092B3

Variations

Lighter

#F5004E

#F0477D

#EE9CB6

Darker

#8F002D

#62001F

#390012

Saturation

#743E4F

#B30039

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

7.00:1

AAA

vs Black

3.00:1

AA Large

Deuteranopia

#B40039

#796F32

Original → Simulated

Protanopia

#B40039

#4F4F35

Original → Simulated

Tritanopia

#B40039

#B12230

Original → Simulated

Color Psychology

Soft · Romantic

Pure Passion strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#C62D46

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#B40039

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#B4326A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0F8962

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #B40039;

CSS — background

background-color: #B40039;

CSS Variable

--color-pure-passion: #B40039;

Tailwind v3 — config

colors: { 'pure-passion': '#B40039' }

Tailwind — arbitrary

bg-[#B40039] text-[#B40039]

SCSS

$pure-passion: #B40039;

Similar Colors

Rose Parade

#C0324A · ΔE 9.0

Candy Cane Red

#AA253C · ΔE 9.5

Exotic Red

#B32735 · ΔE 9.5

Neon Red

#B82D33 · ΔE 12.4

Flamenco

#A02432 · ΔE 12.7

Poppy

#BD3A42 · ΔE 12.9

Watermelon Red

#C53D46 · ΔE 12.9

Blushing Red

#B83153 · ΔE 13.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #B40039?

#B40039 is Pure Passion, a deep pink with a warm undertone.

Is #B40039 warm or cool?

Pure Passion reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Pure Passion?

Pure Passion works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Pure Passion?

Pure Passion pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Pure Passion?

You can download Pure Passion on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Pure Passion?

The hex code is #B40039. In RGB it's 180, 0, 57, and in HSL it's 341°, 100%, 35%.

← All colors