PURPLES

London Hue

#AE94AB

RGB 174, 148, 171 · HSL 307°, 14%, 63% · CMYK 0, 15, 2, 32

London Hue is #AE94AB in HEX — rgb(174, 148, 171), hsl(307°, 14%, 63%), cmyk(0%, 15%, 2%, 32%).

London Hue pulls into the light end of the purples spectrum — HSL 307°, 14%, 63%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#AE94AB

RGB174, 148, 171

HSL307°, 14%, 63%

HSV307°, 15%, 68%

CMYK0, 15, 2, 32

Decimal11441323

CSS RGBrgb(174, 148, 171)

CSS HSLhsl(307, 14%, 63%)

Paint Matches — this color across 16 brands

Kilz

Berry Bloom RA140-01

ΔE 2.2 · #A790A8

Behr

Uptown Girl MQ5-33

ΔE 2.8 · #A58FA7

Dunn-Edwards

Veiled Violet DE5976

ΔE 3 · #B19BB0

Dulux

Mauve Musk S46E4

ΔE 3.1 · #A98CA2

PPG

Palisade Orchid 1178-5

ΔE 3.2 · #AF8EA5

Vista Paint

Enthroned Above C-1198

ΔE 3.4 · #AC92AF

Benjamin Moore

Iris 1383

ΔE 3.5 · #AB99AE

Hallman-Lindsay

Enthroned Above 1199

ΔE 3.9 · #AC92B0

Sherwin-Williams

Radiant Lilac SW0074

ΔE 4.1 · #A489A0

Valspar

Dusty Lavender 1002-7C

ΔE 5.1 · #B19BAA

RAL

Pastel Violet 4009

ΔE 9.7 · #A47D90

IKEA

IKEA088 88

ΔE 10.6 · #8B859D

Kobra

Violet 24

ΔE 11.5 · #9B8CB5

Farrow & Ball

Brassica 271

ΔE 12.9 · #8D8089

Dutch Boy

Dusky Mood DCP-1318

ΔE 14.8 · #A6ACB8

Colorhouse

Wool .04 Wool-04

ΔE 16.4 · #8B8A8C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

33/100

Medium

0 · DarkLight · 100

Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AE94AB

#93AE97

Analogous

#A493AE

#AE94AB

#AE939E

Triadic

#AE94AB

#ABAE93

#93ABAE

Split-Complementary

#AE94AB

#9EAE93

#93AEA4

Tetradic

#AE94AB

#AEA493

#93AE97

#939EAE

Monochromatic

#60485D

#8C6988

#AE94AB

#CFBFCD

#F0EBEF

Rectangle

#AE94AB

#AE9793

#93AE97

#93ABAE

Compound

#AE94AB

#AE939E

#93AE97

#93AEA4

Variations

Lighter

#BEA9BC

#CDC0CC

#E1DBE0

Darker

#936E8F

#664B63

#3C2B3A

Saturation

#A59DA4

#AE93AB

#D66BCA

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

2.75:1

Fail

vs Black

7.62:1

AAA

Deuteranopia

#AE94AB

#9CA0AB

Original → Simulated

Protanopia

#AE94AB

#9999A8

Original → Simulated

Tritanopia

#AE94AB

#AC9997

Original → Simulated

Color Psychology

Sophisticated · Imaginative

London Hue carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#C29C9B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AE94AB

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AFA1C0

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#6BA672

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AE94AB;

CSS — background

background-color: #AE94AB;

CSS Variable

--color-london-hue: #AE94AB;

Tailwind v3 — config

colors: { 'london-hue': '#AE94AB' }

Tailwind — arbitrary

bg-[#AE94AB] text-[#AE94AB]

SCSS

$london-hue: #AE94AB;

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AE94AB?

#AE94AB is London Hue, a soft purple with a warm undertone.

Is #AE94AB warm or cool?

London Hue reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with London Hue?

London Hue works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with London Hue?

London Hue pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download London Hue?

You can download London Hue on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for London Hue?

The hex code is #AE94AB. In RGB it's 174, 148, 171, and in HSL it's 307°, 14%, 63%.

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