REDS

Soho Red

#AB6953

RGB 171, 105, 83 · HSL 15°, 35%, 50% · CMYK 0, 39, 51, 33

Soho Red is #AB6953 in HEX — rgb(171, 105, 83), hsl(15°, 35%, 50%), cmyk(0%, 39%, 51%, 33%).

Soho Red pulls into the mid-tone end of the reds spectrum — HSL 15°, 35%, 50%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#AB6953

RGB171, 105, 83

HSL15°, 35%, 50%

HSV15°, 51%, 67%

CMYK0, 39, 51, 33

Decimal11233619

CSS RGBrgb(171, 105, 83)

CSS HSLhsl(15, 35%, 50%)

Paint Matches — this color across 16 brands

Kilz

Penny Luck TB-96

ΔE 0.9 · #AD6A53

Sherwin-Williams

Cavern Clay SW7701

ΔE 1.2 · #AC6B53

Benjamin Moore

Audubon HC-51

ΔE 1.3 · #AF6C56

Dunn-Edwards

Ruddy Oak DE5188

ΔE 2 · #A5654E

Valspar

Bear Claw 2004-5A

ΔE 2.1 · #AB6A50

Vista Paint

Fox Wood K-1081

ΔE 2.2 · #A5644D

Hallman-Lindsay

Spiced Carrot 52

ΔE 2.7 · #A4624C

PPG

Copper Beech 1067-5

ΔE 3.1 · #B1715A

Dulux

Burnt Brick S07E6

ΔE 4.1 · #B4725F

Behr

Orange Flambe MQ1-28

ΔE 4.7 · #A97059

Farrow & Ball

Picture Gallery Red 42

ΔE 6.9 · #A15A4D

Colorhouse

Clay .07 Clay-07

ΔE 9.2 · #C27355

Dutch Boy

Coral Red VS-9770

ΔE 9.7 · #AA5842

IKEA

IKEA066 66

ΔE 10.2 · #A85953

RAL

Beige Red 3012

ΔE 11.5 · #C1876B

Kobra

Beige 04

ΔE 16.8 · #8F6E46

Light Reflectance & Undertone

Light Reflectance Value (LRV)

19/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AB6953

#5396AC

Analogous

#AC5369

#AB6953

#AC9653

Triadic

#AB6953

#53AC69

#6953AC

Split-Complementary

#AB6953

#53AC96

#5369AC

Tetradic

#AB6953

#69AC53

#5396AC

#9653AC

Monochromatic

#452A21

#784A3A

#AB6953

#C59687

#DEC3BA

Rectangle

#AB6953

#96AC53

#5396AC

#6953AC

Compound

#AB6953

#AC9653

#5396AC

#5369AC

Variations

Lighter

#BD8775

#C9A79C

#DDCDC7

Darker

#8B5341

#61392B

#392118

Saturation

#8D7972

#AC6953

#D65429

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

4.31:1

AA Large

vs Black

4.88:1

Deuteranopia

#AB6953

#8C8351

Original → Simulated

Protanopia

#AB6953

#787856

Original → Simulated

Tritanopia

#AB6953

#AA686D

Original → Simulated

Color Psychology

Bold · Energetic

Soho Red carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#C07B59

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AB6953

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AD807E

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAE9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4C7C8D

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AB6953;

CSS — background

background-color: #AB6953;

CSS Variable

--color-soho-red: #AB6953;

Tailwind v3 — config

colors: { 'soho-red': '#AB6953' }

Tailwind — arbitrary

bg-[#AB6953] text-[#AB6953]

SCSS

$soho-red: #AB6953;

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#9E624D · ΔE 4.2

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#B26B5D · ΔE 4.8

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AB6953?

#AB6953 is Soho Red, a mid-tone red with a warm undertone.

Is #AB6953 warm or cool?

Soho Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Soho Red?

Soho Red works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Soho Red?

Soho Red pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Soho Red?

You can download Soho Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Soho Red?

The hex code is #AB6953. In RGB it's 171, 105, 83, and in HSL it's 15°, 35%, 50%.

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