PURPLES

Cool Purple

#AA23FF

RGB 170, 35, 255 · HSL 277°, 100%, 57% · CMYK 33, 86, 0, 0

Cool Purple is #AA23FF in HEX — rgb(170, 35, 255), hsl(277°, 100%, 57%), cmyk(33%, 86%, 0%, 0%).

Cool Purple pulls into the mid-tone end of the purples spectrum — HSL 277°, 100%, 57%. The saturated saturation makes it bold and immediate, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#AA23FF

RGB170, 35, 255

HSL277°, 100%, 57%

HSV277°, 86%, 100%

CMYK33, 86, 0, 0

Decimal11150335

CSS RGBrgb(170, 35, 255)

CSS HSLhsl(277, 100%, 57%)

Paint Matches — this color across 16 brands

Behr

Exotic Bloom 680B-6

ΔE 30.1 · #A543D6

Dutch Boy

Blue Royale VS-9550

ΔE 73.4 · #243F90

Vista Paint

Puple Hollyhock C-1157

ΔE 73.8 · #D76AAC

Dulux

Techno Pink S49G7

ΔE 74.3 · #C05A99

Hallman-Lindsay

Purple Hollyhock 1158

ΔE 74.4 · #D96CAD

Dunn-Edwards

Royal Pretender DE5999

ΔE 74.8 · #A063A1

RAL

Traffic Purple 4006

ΔE 76.9 · #A03472

PPG

Royal Lilac 1250-7

ΔE 76.9 · #835995

Benjamin Moore

Hot 2077-30

ΔE 78 · #BD4380

Valspar

Cosmic Berry 4001-10C

ΔE 78.8 · #87558C

Kobra

Violet 25

ΔE 79.4 · #776BAB

Colorhouse

Petal .05 Petal-05

ΔE 80 · #1F4992

Sherwin-Williams

Exuberant Pink SW6840

ΔE 81.7 · #B54D7F

Kilz

Plumeria Lei LH110

ΔE 83.5 · #C9709E

IKEA

IKEA126 126

ΔE 85.6 · #C6628C

Farrow & Ball

Rangwali 296

ΔE 97.1 · #BF7A8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

17/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AA23FF

#78FF24

Analogous

#3D24FF

#AA23FF

#FF24E5

Triadic

#AA23FF

#FFAB24

#24FFAB

Split-Complementary

#AA23FF

#E5FF24

#24FF3D

Tetradic

#AA23FF

#FF3D24

#78FF24

#24E5FF

Monochromatic

#55008A

#8400D6

#AA23FF

#C870FF

#E6BDFF

Rectangle

#AA23FF

#FF2478

#78FF24

#24FFAB

Compound

#AA23FF

#FF24E5

#78FF24

#24FF3D

Variations

Lighter

#BC50FF

#CA85F5

#DFBEF3

Darker

#8F00E9

#6300A0

#39005D

Saturation

#9970B2

#AB24FF

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

4.78:1

vs Black

4.39:1

AA Large

Deuteranopia

#AA23FF

#3485FE

Original → Simulated

Protanopia

#AA23FF

#5151F0

Original → Simulated

Tritanopia

#AA23FF

#987659

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Cool Purple carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#BF47DA

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AA23FF

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AC4CFF

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBE7EE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#64DE19

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AA23FF;

CSS — background

background-color: #AA23FF;

CSS Variable

--color-cool-purple: #AA23FF;

Tailwind v3 — config

colors: { 'cool-purple': '#AA23FF' }

Tailwind — arbitrary

bg-[#AA23FF] text-[#AA23FF]

SCSS

$cool-purple: #AA23FF;

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#BC427F · ΔE 78.0

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Spring Azalea

#DB7BB4 · ΔE 78.8

Mystical Grape

#664B86 · ΔE 79.0

Pre-Dawn Sky

#9F487D · ΔE 79.1

Crushed Berries

#B4447B · ΔE 80.0

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#D67CB0 · ΔE 81.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AA23FF?

#AA23FF is Cool Purple, a mid-tone purple with a cool undertone.

Is #AA23FF warm or cool?

Cool Purple reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Cool Purple?

Cool Purple works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Cool Purple?

Cool Purple pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Cool Purple?

You can download Cool Purple on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Cool Purple?

The hex code is #AA23FF. In RGB it's 170, 35, 255, and in HSL it's 277°, 100%, 57%.

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