PINKS

Plum Paradise

#AA1166

RGB 170, 17, 102 · HSL 327°, 82%, 37% · CMYK 0, 90, 40, 33

Plum Paradise is #AA1166 in HEX — rgb(170, 17, 102), hsl(327°, 82%, 37%), cmyk(0%, 90%, 40%, 33%).

Plum Paradise pulls into the rich end of the pinks spectrum — HSL 327°, 82%, 37%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#AA1166

RGB170, 17, 102

HSL327°, 82%, 37%

HSV327°, 90%, 67%

CMYK0, 90, 40, 33

Decimal11145574

CSS RGBrgb(170, 17, 102)

CSS HSLhsl(327, 82%, 37%)

Paint Matches — this color across 16 brands

Behr

Cherry Wine 130B-7

ΔE 5 · #B01B63

Dunn-Edwards

Fiery Fuchsia DEA101

ΔE 10.7 · #B7386E

Vista Paint

Bridesmaid C-1158

ΔE 11.7 · #9D285B

Benjamin Moore

Gypsy 2077-20

ΔE 11.8 · #AC3263

RAL

Traffic Purple 4006

ΔE 12.4 · #A03472

Hallman-Lindsay

Bridesmaid 1159

ΔE 12.7 · #9F2C5C

Dulux

Pink Energy S49H8

ΔE 13.2 · #9F3467

Colorhouse

Petal .04 Petal-04

ΔE 13.9 · #AA3E71

Sherwin-Williams

Exuberant Pink SW6840

ΔE 17.6 · #B54D7F

PPG

Fuchsia Flock 1182-7

ΔE 18.2 · #AB446B

Kilz

Satin Flower LA280-01

ΔE 22 · #812A51

Valspar

Very Berry 1002-1A

ΔE 22.4 · #B95579

IKEA

IKEA100 100

ΔE 24.1 · #B8516C

Farrow & Ball

Rectory Red 217

ΔE 28.8 · #A53C49

Kobra

Fuchsia 22

ΔE 29.3 · #A25877

Dutch Boy

International Red D-6771

ΔE 40.3 · #9D0B1E

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AA1166

#11AC57

Analogous

#A411AC

#AA1166

#AC1119

Triadic

#AA1166

#66AC11

#1166AC

Split-Complementary

#AA1166

#19AC11

#11ACA4

Tetradic

#AA1166

#ACA411

#11AC57

#1119AC

Monochromatic

#200313

#660A3D

#AA1166

#E9208F

#F066B2

Rectangle

#AA1166

#AC5711

#11AC57

#1166AC

Compound

#AA1166

#AC1119

#11AC57

#11ACA4

Variations

Lighter

#E61789

#E25BA5

#E7A6CA

Darker

#8C0A52

#630539

#3B0221

Saturation

#764761

#AC1166

#B40867

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

7.04:1

AAA

vs Black

2.98:1

Fail

Deuteranopia

#AA1166

#6E6D63

Original → Simulated

Protanopia

#AA1166

#4C4C60

Original → Simulated

Tritanopia

#AA1166

#A63436

Original → Simulated

Color Psychology

Soft · Romantic

Plum Paradise strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#BF3968

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AA1166

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AC3E8C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE8EB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#18884B

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AA1166;

CSS — background

background-color: #AA1166;

CSS Variable

--color-plum-paradise: #AA1166;

Tailwind v3 — config

colors: { 'plum-paradise': '#AA1166' }

Tailwind — arbitrary

bg-[#AA1166] text-[#AA1166]

SCSS

$plum-paradise: #AA1166;

Similar Colors

Gypsy Pink

#AB3162 · ΔE 11.8

Hot Lips

#BC427F · ΔE 12.0

Crushed Berries

#B4447B · ΔE 13.9

Royal Flush

#A0365F · ΔE 16.2

Peony

#C84470 · ΔE 17.0

Razzle Dazzle

#C9527F · ΔE 18.5

Magenta

#9C284B · ΔE 19.2

Pink Corsage

#B24668 · ΔE 19.7

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AA1166?

#AA1166 is Plum Paradise, a deep pink with a warm undertone.

Is #AA1166 warm or cool?

Plum Paradise reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Plum Paradise?

Plum Paradise works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Plum Paradise?

Plum Paradise pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Plum Paradise?

You can download Plum Paradise on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Plum Paradise?

The hex code is #AA1166. In RGB it's 170, 17, 102, and in HSL it's 327°, 82%, 37%.

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