PURPLES

Digital Violets

#AA00FF

RGB 170, 0, 255 · HSL 280°, 100%, 50% · CMYK 33, 100, 0, 0

Digital Violets is #AA00FF in HEX — rgb(170, 0, 255), hsl(280°, 100%, 50%), cmyk(33%, 100%, 0%, 0%).

Digital Violets pulls into the mid-tone end of the purples spectrum — HSL 280°, 100%, 50%. The saturated saturation makes it bold and immediate, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#AA00FF

RGB170, 0, 255

HSL280°, 100%, 50%

HSV280°, 100%, 100%

CMYK33, 100, 0, 0

Decimal11141375

CSS RGBrgb(170, 0, 255)

CSS HSLhsl(280, 100%, 50%)

Paint Matches — this color across 16 brands

Behr

Exotic Bloom 680B-6

ΔE 35.1 · #A543D6

Dutch Boy

Blue Royale VS-9550

ΔE 78.2 · #243F90

Vista Paint

Puple Hollyhock C-1157

ΔE 78.4 · #D76AAC

Dulux

Techno Pink S49G7

ΔE 78.8 · #C05A99

Hallman-Lindsay

Purple Hollyhock 1158

ΔE 79 · #D96CAD

Dunn-Edwards

Crushed Berries DE5026

ΔE 79.6 · #D15B9B

RAL

Traffic Purple 4006

ΔE 81 · #A03472

PPG

Royal Lilac 1250-7

ΔE 81.9 · #835995

Benjamin Moore

Hot 2077-30

ΔE 82.1 · #BD4380

Valspar

Cosmic Berry 4001-10C

ΔE 83.7 · #87558C

Kobra

Violet 25

ΔE 84.7 · #776BAB

Colorhouse

Petal .05 Petal-05

ΔE 85 · #1F4992

Sherwin-Williams

Exuberant Pink SW6840

ΔE 86 · #B54D7F

Kilz

Plumeria Lei LH110

ΔE 88.2 · #C9709E

IKEA

IKEA126 126

ΔE 90.2 · #C6628C

Farrow & Ball

Rangwali 296

ΔE 102 · #BF7A8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

16/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AA00FF

#55FF00

Analogous

#2A00FF

#AA00FF

#FF00D4

Triadic

#AA00FF

#FFAA00

#00FFAA

Split-Complementary

#AA00FF

#D4FF00

#00FF2B

Tetradic

#AA00FF

#FF2B00

#55FF00

#00D4FF

Monochromatic

#440066

#7700B3

#AA00FF

#C44DFF

#DD99FF

Rectangle

#AA00FF

#FF0055

#55FF00

#00FFAA

Compound

#AA00FF

#FF00D4

#55FF00

#00FF2B

Variations

Lighter

#BB33FF

#C871F4

#DDB3F2

Darker

#8800CC

#5E008C

#360052

Saturation

#8C59A6

#AA00FF

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

5.06:1

vs Black

4.15:1

AA Large

Deuteranopia

#AA00FF

#2A83FE

Original → Simulated

Protanopia

#AA00FF

#4A4AF0

Original → Simulated

Tritanopia

#AA00FF

#977252

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Digital Violets carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#BF2DDA

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AA00FF

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AC32FF

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE7EE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4FC316

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AA00FF;

CSS — background

background-color: #AA00FF;

CSS Variable

--color-digital-violets: #AA00FF;

Tailwind v3 — config

colors: { 'digital-violets': '#AA00FF' }

Tailwind — arbitrary

bg-[#AA00FF] text-[#AA00FF]

SCSS

$digital-violets: #AA00FF;

Similar Colors

Hot Lips

#BC427F · ΔE 82.1

Twilight Magenta

#9B4A80 · ΔE 82.9

Spring Azalea

#DB7BB4 · ΔE 83.6

Pre-Dawn Sky

#9F487D · ΔE 83.6

Mystical Grape

#664B86 · ΔE 83.9

Crushed Berries

#B4447B · ΔE 84.2

Raspberry Mousse

#D67CB0 · ΔE 86.0

Scandinavian Blue

#4E4E8C · ΔE 86.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AA00FF?

#AA00FF is Digital Violets, a mid-tone purple with a cool undertone.

Is #AA00FF warm or cool?

Digital Violets reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Digital Violets?

Digital Violets works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Digital Violets?

Digital Violets pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Digital Violets?

You can download Digital Violets on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Digital Violets?

The hex code is #AA00FF. In RGB it's 170, 0, 255, and in HSL it's 280°, 100%, 50%.

← All colors