PURPLES

Heliotrope Magenta

#AA00BB

RGB 170, 0, 187 · HSL 295°, 100%, 37% · CMYK 9, 100, 0, 27

Heliotrope Magenta is #AA00BB in HEX — rgb(170, 0, 187), hsl(295°, 100%, 37%), cmyk(9%, 100%, 0%, 27%).

Heliotrope Magenta pulls into the rich end of the purples spectrum — HSL 295°, 100%, 37%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#AA00BB

RGB170, 0, 187

HSL295°, 100%, 37%

HSV295°, 100%, 73%

CMYK9, 100, 0, 27

Decimal11141307

CSS RGBrgb(170, 0, 187)

CSS HSLhsl(295, 100%, 37%)

Paint Matches — this color across 16 brands

Behr

Beauty Queen P120-5

ΔE 11.8 · #BE3AC8

Dulux

Techno Pink S49G7

ΔE 47.9 · #C05A99

RAL

Traffic Purple 4006

ΔE 48.4 · #A03472

Vista Paint

Puple Hollyhock C-1157

ΔE 48.6 · #D76AAC

Dunn-Edwards

Crushed Berries DE5026

ΔE 48.7 · #D15B9B

Hallman-Lindsay

Purple Hollyhock 1158

ΔE 49.3 · #D96CAD

Benjamin Moore

Hot 2077-30

ΔE 49.8 · #BD4380

PPG

Bermuda Onion 1252-7

ΔE 53.8 · #9D5A8F

Colorhouse

Petal .04 Petal-04

ΔE 53.9 · #AA3E71

Sherwin-Williams

Exuberant Pink SW6840

ΔE 54 · #B54D7F

Valspar

Cosmic Pink 1001-1A

ΔE 54.3 · #D26EA4

Dutch Boy

Blue Royale VS-9550

ΔE 57 · #243F90

Kilz

Plumeria Lei LH110

ΔE 58.2 · #C9709E

Kobra

Violet 26

ΔE 58.2 · #7B598F

IKEA

IKEA126 126

ΔE 59 · #C6628C

Farrow & Ball

Rangwali 296

ΔE 72 · #BF7A8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

12/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#AA00BB

#10BD00

Analogous

#4F00BD

#AA00BB

#BD006E

Triadic

#AA00BB

#BDAD00

#00BDAD

Split-Complementary

#AA00BB

#6EBD00

#00BD4F

Tetradic

#AA00BB

#BD4F00

#10BD00

#006EBD

Monochromatic

#210024

#670070

#AA00BB

#EB0AFF

#F157FF

Rectangle

#AA00BB

#BD0010

#10BD00

#00BDAD

Compound

#AA00BB

#BD006E

#10BD00

#00BD4F

Variations

Lighter

#E800FD

#E34DF1

#E89FEE

Darker

#8A0097

#5F0068

#37003C

Saturation

#76427B

#AD00BD

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

6.13:1

vs Black

3.43:1

AA Large

Deuteranopia

#AA00BB

#5876BA

Original → Simulated

Protanopia

#AA00BB

#4A4AB0

Original → Simulated

Tritanopia

#AA00BB

#A05342

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Heliotrope Magenta carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#BF2DA7

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#AA00BB

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#AC32CC

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7EE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#1B9010

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #AA00BB;

CSS — background

background-color: #AA00BB;

CSS Variable

--color-heliotrope-magenta: #AA00BB;

Tailwind v3 — config

colors: { 'heliotrope-magenta': '#AA00BB' }

Tailwind — arbitrary

bg-[#AA00BB] text-[#AA00BB]

SCSS

$heliotrope-magenta: #AA00BB;

Similar Colors

Hot Lips

#BC427F · ΔE 49.9

Twilight Magenta

#9B4A80 · ΔE 51.6

Pre-Dawn Sky

#9F487D · ΔE 51.9

Crushed Berries

#B4447B · ΔE 51.9

Spring Azalea

#DB7BB4 · ΔE 54.7

Mystical Grape

#664B86 · ΔE 56.7

Raspberry Mousse

#D67CB0 · ΔE 57.1

Gypsy Pink

#AB3162 · ΔE 57.6

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #AA00BB?

#AA00BB is Heliotrope Magenta, a deep purple with a warm undertone.

Is #AA00BB warm or cool?

Heliotrope Magenta reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Heliotrope Magenta?

Heliotrope Magenta works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Heliotrope Magenta?

Heliotrope Magenta pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Heliotrope Magenta?

You can download Heliotrope Magenta on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Heliotrope Magenta?

The hex code is #AA00BB. In RGB it's 170, 0, 187, and in HSL it's 295°, 100%, 37%.

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