ORANGES

Coco Rum

#9B7757

RGB 155, 119, 87 · HSL 28°, 28%, 47% · CMYK 0, 23, 44, 39

Coco Rum is #9B7757 in HEX — rgb(155, 119, 87), hsl(28°, 28%, 47%), cmyk(0%, 23%, 44%, 39%).

Coco Rum pulls into the mid-tone end of the oranges spectrum — HSL 28°, 28%, 47%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on main walls, ceilings, soft fabrics, large surfaces, particularly within kitchens, living rooms, dining rooms. Reads best alongside cream walls, walnut furniture, terracotta tile, brass.

Color Codes

HEX#9B7757

RGB155, 119, 87

HSL28°, 28%, 47%

HSV28°, 44%, 61%

CMYK0, 23, 44, 39

Decimal10188631

CSS RGBrgb(155, 119, 87)

CSS HSLhsl(28, 28%, 47%)

Paint Matches — this color across 16 brands

Behr

Coco Rum PPU4-2

ΔE 0.6 · #9B7758

Benjamin Moore

AC-orn 1125

ΔE 1.1 · #987656

Dulux

Stetson S11E7

ΔE 1.1 · #9E7858

Hallman-Lindsay

Prince Paris 241

ΔE 1.3 · #9D7957

Vista Paint

Wildwood Bay K-1033

ΔE 1.7 · #A07959

Sherwin-Williams

Cardboard SW6124

ΔE 2.4 · #9C7A56

Dunn-Edwards

Sandpit DE6118

ΔE 2.5 · #9E7C5E

Kilz

Gingerbread LD110-01

ΔE 2.7 · #9E7D5E

PPG

Cocoa Cupcake 1086-7

ΔE 2.9 · #967859

Valspar

Chestnut Beach 3002-7A

ΔE 3.2 · #9C7253

IKEA

IKEA140 140

ΔE 6 · #A58369

Kobra

Beige 04

ΔE 6.1 · #8F6E46

RAL

Brown Beige 1011

ΔE 7.3 · #8A6642

Colorhouse

Clay .03 Clay-03

ΔE 12.4 · #A16941

Farrow & Ball

Mouse's Back 40

ΔE 13.7 · #998976

Dutch Boy

Maple D-6784

ΔE 13.9 · #7D5436

Light Reflectance & Undertone

Light Reflectance Value (LRV)

21/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#9B7757

#567A99

Analogous

#995659

#9B7757

#999756

Triadic

#9B7757

#569976

#765699

Split-Complementary

#9B7757

#569997

#565999

Tetradic

#9B7757

#599956

#567A99

#975699

Monochromatic

#372B1F

#68503B

#9B7757

#B99C83

#D5C3B4

Rectangle

#9B7757

#7A9956

#567A99

#765699

Compound

#9B7757

#999756

#567A99

#565999

Variations

Lighter

#B19175

#C1AD9B

#D9CFC6

Darker

#7C5E44

#56412E

#33261A

Saturation

#82776E

#997656

#C5732B

Interior Use

Best Rooms

kitchens, living rooms, dining rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta tile, brass

Accessibility (WCAG)

vs White

4.06:1

AA Large

vs Black

5.17:1

Deuteranopia

#9B7757

#8B8357

Original → Simulated

Protanopia

#9B7757

#7E7E5C

Original → Simulated

Tritanopia

#9B7757

#9C7478

Original → Simulated

Color Psychology

Warm · Inviting

Coco Rum reads warm and lived-in — orange-leaning tones invite conversation and slow the room down without dulling it. They flatter wood, linen, and brass, and they brighten north-facing rooms that otherwise tip cold.

SymbolismCreativity, hospitality, harvest

PersonalityFriendly, optimistic, grounded

warmthhospitalitycreativitycomfortsocialearthy

How it looks under different light

#B4865C

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#9B7757

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#A18B81

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEBEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4C687F

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #9B7757;

CSS — background

background-color: #9B7757;

CSS Variable

--color-coco-rum: #9B7757;

Tailwind v3 — config

colors: { 'coco-rum': '#9B7757' }

Tailwind — arbitrary

bg-[#9B7757] text-[#9B7757]

SCSS

$coco-rum: #9B7757;

Similar Colors

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#9D7756 · ΔE 1.2

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#977555 · ΔE 1.3

Old Canal

#A3795A · ΔE 3.0

Valley Forge Brown

#927254 · ΔE 3.1

Café au Lait

#A27F5D · ΔE 3.1

Lake Shore Trail

#957459 · ΔE 3.5

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#987C5D · ΔE 4.1

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#997C57 · ΔE 4.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #9B7757?

#9B7757 is Coco Rum, a mid-tone orange with a warm undertone.

Is #9B7757 warm or cool?

Coco Rum reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Coco Rum?

Coco Rum works well in kitchens, living rooms, dining rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Coco Rum?

Coco Rum pairs naturally with cream walls, walnut furniture, terracotta tile, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Coco Rum?

You can download Coco Rum on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Coco Rum?

The hex code is #9B7757. In RGB it's 155, 119, 87, and in HSL it's 28°, 28%, 47%.

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